Web design pricing guide 2026
Short answer: a small business website in Canada usually costs $3,000 to $8,000 when an agency builds it. A larger corporate site runs $8,000 to $25,000, and an online store starts around $10,000 and can go past $60,000. These are the 2026 ranges from Impeka’s Canadian pricing guide, published in March 2026.
Typical web design prices in Canada (2026, CAD)
| Type of website | Typical price |
|---|---|
| Small business site | $3,000 to $8,000 |
| Mid-sized corporate site | $8,000 to $25,000 |
| Online store | $10,000 to $60,000+ |
| Enterprise or custom platform | $50,000 to $150,000+ |
| Hosting, SSL and maintenance | $50 to $200 a month |
Source: Impeka, Web Design Pricing in Canada (2026).
What 2Marketing charges
We publish our starting prices so you have a fixed number to compare against. Prices are in US dollars.
| Website | Starting price |
|---|---|
| Single landing page | $350 |
| 5 to 7 page WordPress site | $999 |
| WooCommerce store | $1,999 |
| Shopify store with 25 products | $3,000 |
| Custom build | $3,500 |
| Managed hosting | $25 a month |
Most of our projects take three to six weeks. You pay 50% to start and 50% at launch, and the price is fixed before any work begins. Anything outside the agreed scope is quoted and approved by you first. The full details are on our web design Toronto page.
Web design pricing in Toronto: where the money goes
Impeka breaks a typical Canadian small business site into separate budget lines. Comparing quotes line by line is the easiest way to see why two agencies are thousands of dollars apart, because the cheaper quote is often missing one of these.
| Part of the project | Typical cost (CAD) |
|---|---|
| Page design | $1,200 to $3,500 |
| Theme build | $1,500 to $4,000 |
| Basic features | $300 to $1,200 |
| Testing and launch | $500 to $1,200 |
| Project management | $400 to $1,200 |
| Branding refresh (optional) | $0 to $2,500 |
How Toronto web design companies price projects
Most agencies quote a fixed price for a defined scope. You agree on the pages, features and content up front, and extra work is quoted separately. Hourly billing is more common for ongoing changes and for projects where the scope isn’t settled yet.
Hourly rates depend on who does the work. DesignRush’s 2026 figures for US agencies put junior designers at $60 to $85 an hour, senior designers at $145 to $180 and creative directors at $190 to $255 (USD). If an agency bills by the hour, ask for an estimate of total hours as well as the rate.
What makes a website cost more
Number of pages
Every page needs a layout, content and testing. A five page brochure site and a 40 page site with service and location pages are different projects, even on the same platform.
Features and integrations
Online payments, booking, member areas, product filters and connections to other software such as a CRM or inventory system all add build and testing time. Integrations are often what moves a quote the most. Impeka budgets up to $6,000 for them on a mid-sized site and $2,000 to $20,000+ on an online store.
Custom design
A design made from scratch for your brand takes longer than adapting a proven theme. Animation, custom illustration and video add more on top.
Copywriting
Someone has to write every page. If the agency writes it, it should be listed in the quote. If you write it yourself, plan your own time for it, because late content is one of the usual reasons a launch gets pushed back.
SEO setup and redirects
A site can launch with clean URLs, page titles, schema markup and analytics in place, or without them. On a redesign, redirects from the old URLs matter most. Skip them and pages that rank today can lose their traffic after launch.
Costs after launch
Hosting, an SSL certificate and basic maintenance cost a small business $50 to $200 a month, according to Impeka. Our managed hosting is $25 a month. On a hosted platform like Shopify or Squarespace the subscription replaces hosting, but you still pay for apps, premium themes and payment processing.
Website builder and platform prices in 2026
We checked each platform’s own pricing page on October 28, 2026. These prices change often and can differ by country, so confirm them before you sign up.
| Platform | Plans and monthly price |
|---|---|
| WordPress.com | Personal US$4, Premium US$8, Business US$25, Commerce US$45 when billed yearly. Billed monthly: US$9, US$18, US$40 and US$70. A free plan is also available. |
| Shopify (Canada) | Basic CA$37, Grow CA$99, Advanced CA$389 when billed yearly. Billed monthly: CA$49, CA$132 and CA$517. Shopify Plus starts at CA$3,400 a month. |
| Squarespace | Basic, Core, Plus and Advanced, from US$19 to US$139 a month depending on the plan and billing term. Paying yearly saves up to 36%. |
| Wix | Light, Core, Business and Business Elite. The Light plan starts at about US$17 a month on a yearly plan. Wix prices vary by country. |
| Webflow | Starter is free. Basic is US$15 and Premium US$25 per site a month, billed yearly. |
Self-hosted WordPress is free software. What you pay for is hosting, any premium theme or plugins, and the time to build and maintain the site.
Does AI make websites cheaper?
For simple sites, a little. AI tools now help with first drafts of copy, image edits and layout ideas, which saves hours on small projects. The parts that decide whether a site brings in business still take people: knowing what your customers search for, structuring pages around it, connecting forms and booking tools, and testing everything on real phones. On larger builds, AI mostly speeds up production. It doesn’t change the price much.
Web design costs in the United States
US agencies charge noticeably more than Canadian ones for similar work. These are DesignRush’s 2026 ranges for US agencies, in US dollars:
| Type of website | Typical price (USD) |
|---|---|
| Simple site, 1 to 5 pages | $7,000 to $10,000 |
| Small business site, 5 to 15 pages | $10,000 to $15,000 |
| Mid-size site, 15 to 40 pages | $15,000 to $30,000 |
| Complex site with integrations | $30,000 to $80,000 |
| Enterprise platform | $60,000 to $100,000 |
Source: DesignRush, website design and development pricing (2026).
How to keep your website budget under control
- List the pages and features you need before you ask for quotes, so every agency prices the same project.
- Ask what each quote includes: copywriting, photos, SEO setup, redirects, training and support after launch.
- Start with the pages that bring in leads and add the rest once the site is live.
- Pick the platform for the job. WordPress suits service businesses with many pages and a blog. Shopify suits stores that want simple product and inventory management.
- Get the price fixed in writing, with any changes quoted before the work is done.
Web design cost FAQ
How much does a small business website cost in Canada?
Usually $3,000 to $8,000 with an agency, based on Impeka’s 2026 Canadian figures. Packages built on a proven theme cost less. Ours start at $999 USD for a 5 to 7 page WordPress site.
How much does an online store cost?
Agency-built online stores in Canada run $10,000 to $60,000 or more. A smaller store costs less: our WooCommerce stores start at $1,999 USD and Shopify stores with 25 products at $3,000 USD. Add the platform fee, which on Shopify Canada starts at CA$37 a month billed yearly.
Is WordPress or Wix cheaper?
Wix puts hosting and the builder into one subscription, which makes it easy to budget. WordPress software is free, but you pay for hosting, and some themes and plugins cost extra. WordPress gives you more control over SEO and over where your site lives, and that matters more as the site grows.
How much does website maintenance cost?
Plan on $50 to $200 a month for hosting, SSL and basic upkeep. Bigger content changes and new features are usually billed separately.
How long does it take to build a website?
Our projects take three to six weeks from kickoff to launch. Large custom builds and big stores take longer, and so does any project waiting on content or feedback.
Get a fixed quote for your website
Tell us what your site needs and we’ll give you a fixed price on a free call. Call (647) 558-8875 or email info@2marketing.com. If you’re also budgeting for search marketing, our SEO pricing guide covers what SEO costs in Toronto.
