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CASE STUDY · MED SPA

Canada MedLaser

When this floundering med spa needed a new strategy, we executed.

INDUSTRY
Med spa · GTA
SERVICES
SEO, content, ads
TIMELINE
Results within a year
A woman receiving a facial treatment at a serene spa
CANADAMEDLASER.CA
CLINICS ACROSS THE GTA1
#1Ranked No. 1Critical industry keywords
Bad backlinks removedA clean SEO foundation
NEW CONSULTATIONLaser hair removal
Figures from case study & canadamedlaser.ca · bookings illustrative
HOW WE HELPED WITHIN A YEAR

From one clinic to 15 across the GTA.

Canada MedLaser knew they offered the best services in the city. Unfortunately, no one else did. Discouraged by the poor workmanship of other marketing firms, they were hesitant to try again. One last effort paid off in spades.

1 → 1From a single location to 15 clinics across the Greater Toronto Area.
Ranked No. 1They took the #1 spot for critical industry search keywords.
Clean-UpMonths spent removing the bad backlinks that were killing their SEO.
THE CHALLENGE

What they needed.

Canada MedLaser did everything right. What they didn’t know was how to share it with their customers. They outsourced their SEO, but other companies turned strategies into chaos. Fortunately, 2M is good at cleaning up other people’s messes.

01Clean up the bad backlinks killing their SEO
02A content strategy that pushes them to #1 for critical keywords
PROJECT BRIEF · CANADA MEDLASERTry one more timeSEO: a mess
Backlink clean-upRemove toxic links
Customer personasResearch-led content
New URLs & adsEngaging, expert content
Local SEO#1 across the GTA
Ready to rank0%
THE SOLUTION

The solution we implemented.

Clear the damage, build content customers and Google love, then let local search do the rest as the business grows clinic by clinic.

Person applying lotion to legs while sitting indoors
BACKLINK CLEAN-UP
Audit every backlink
Flag toxic sources
Remove & disavow
Rebuild trusted links
✓Clean foundationMonths of careful work
01 · SEO CLEAN-UP

Backlink clean-up

Other agencies had left their SEO in chaos. We spent months cleaning up bad backlinks and other sources that were killing their rankings, so every new page and campaign could finally count.

Technical SEO →
02 · CONTENT MARKETING

The content

Based on customer personas and plenty of research, we built a strategy to generate content that customers (and Google) loved. We created new URLs, developed engaging ads, and wrote expert-level blogs and articles. When everyone could find Canada MedLaser online, the sales naturally rolled in.

Content marketing services →
Woman smiling with hands resting under her chin
BLOG · EXPERT ARTICLE
▶Engaging ads & articlesLoved by customers ♥
A woman receiving a facial treatment at a spa
Across the GTA1 clinic
15Inevitable growthOne clinic, then another…
03 · LOCAL SEO & GROWTH

Inevitable growth

After 2M helped Canada MedLaser dominate local SEO and become an industry leader through content marketing, their business took off. It wasn’t long before they needed another location. Then another. Today they have 15 clinics across the GTA.

From one clinic to 15.

BEFOREBurned by past agenciesSEO in a mess
CLEAN-UPMonths removing bad backlinksA clean foundation
CONTENTPersona-led content & ads#1 for critical keywords
TODAY1 → 15 clinicsAcross the GTA
TESTIMONIAL

In the client’s words.

Woman smiling with hands resting under her chinCanadaMedlaser.ca
★★★★★
“Having a great product and being able to tell your city about it are two different things. We hired a number of marketing agencies before 2M. We were promised SEO strategies but they didn’t deliver and left us in a mess. But we decided to try one more time. 2Marketing knocked it out of the park. It was a long process, but eventually, we saw the fruits of their hard work. We grew from 1 location to 5 and sales have never been better. We’re thankful for your great work, 2Marketing!”
Oleg C.Oleg C.Canada MedLaser
KEEP READING

More results we’re proud of.

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