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Analytics & Call Tracking

Know exactly which marketing brings in customers.

We set up GA4, Tag Manager, call tracking and CRM attribution so every call, form and booking is traced to its source. Clear dashboards show what’s working, and what’s wasting budget.

  • In-house team since 2011
  • Canada · USA · UAE · Europe
  • Clear monthly reporting
Lead dashboard · last 30 daysTRACKING
Calls
0
Forms
0
Cost / lead
$84
(416) •••-••40Google Ads · 3:12Qualified
(416) •••-••41Organic · Maps · 5:40Booked
GA4 + call tracking
Every lead has a source
call tracking setupga4 setup agencygoogle tag manager setupmarketing attributionconversion tracking fixlead source trackingcall tracking setupga4 setup agencygoogle tag manager setupmarketing attributionconversion tracking fixlead source tracking
Why it matters

You can’t grow what you can’t measure

Most businesses we audit are missing calls, double-counting forms or crediting the wrong channel. That leads to cutting what works and funding what doesn’t. Accurate tracking fixes that.

01

Most leads still call

Without call tracking, phone leads from ads, SEO and maps show up as “unknown,” hiding your best channels.

02

Ads need clean conversion data

Google and Meta bidding optimizes on the conversions you send. Bad data means wasted spend.

03

Decisions need one clear view

A single dashboard with leads, cost and source replaces guesswork and spreadsheet chaos.

What’s included

Tracking you can trust

Setup, testing and reporting by specialists who also run SEO and ads, so the data is built for decisions.

01

GA4 setup & audit

Clean GA4 configuration, events, conversions and filters that match how your business works.

02

Google Tag Manager

Tags, triggers and consent mode set up properly, documented and easy to maintain.

03

Call tracking

Dynamic numbers by channel and keyword, call recording and lead qualification.

04

Conversion tracking

Accurate conversions sent to Google Ads, Meta and Microsoft Ads for smarter bidding.

05

CRM attribution

Leads connected to your CRM so you can see which channels bring customers as well as clicks.

06

Live dashboards

Looker Studio dashboards with leads, cost per lead and revenue by channel.

Our process

From messy data to clear decisions

STEP 01

Audit

We review your analytics, tags, ads conversions and CRM to find what’s missing or broken.

You get
Tracking audit
Data gap list
Priority fixes
Timeline

What to expect, and when

Honest timelines. Every business and market is different, and we’ll tell you upfront what’s realistic for yours.

01
Weeks 1 to 2

Audit & plan

We find what’s broken and agree on what to measure.

02
Weeks 2 to 4

Tracking live

GA4, Tag Manager, call tracking and ad conversions are set up and tested.

03
Month 2+

Better decisions

With clean data, budgets shift to what works and cost per lead drops.

Pairs well with

One team for search, site and growth

FAQ

Analytics & tracking questions, answered

Still have a question? A strategist will answer it on a free, no-pressure call.

Ask a strategist
What is call tracking?+

Call tracking shows unique phone numbers to visitors from different sources, such as Google Ads, organic search or Google Maps. When they call, you know exactly which channel, campaign and often which keyword brought them in.

Will call tracking hurt my local SEO?+

Not when it’s set up correctly. We keep your main number on your Google Business Profile and website code consistent, and use dynamic numbers that swap only for visitors, so your NAP stays consistent.

Do you work with my CRM?+

Yes. We connect tracking with common CRMs such as HubSpot, Salesforce, Zoho, Jobber and GoHighLevel, so you can see which channels produce customers as well as leads.

Is GA4 enough on its own?+

GA4 is a great foundation, but it doesn’t track phone calls or offline sales by default. We combine it with call tracking and CRM data for a complete picture.

Is tracking compliant with privacy laws?+

We set up consent mode and cookie banners that respect regulations such as PIPEDA, GDPR and state privacy laws, and we recommend what’s needed based on where your customers are.