Solar and Energy Website Design That Books Consultations
Written by Dr. Salman Sabir, PT. Updated September 2026.
2Marketing designs websites for solar installers and energy companies that explain costs and savings honestly and turn research into consultations. WordPress solar websites start at $999, campaign landing pages are $350, and custom builds with savings calculators start at $3,500.
Solar is a considered purchase. Homeowners research cost, payback, financing, rebates and installer reputation for weeks. Sites that lead with hype and hide numbers lose them to installers who answer those questions plainly. We design solar installer websites around the questions buyers actually ask. Energy company websites also need to stay current, because incentives change often.
What makes a solar website convert
Solar sites convert when they answer the money questions honestly. Clear cost ranges, payback explanations and current incentives, each dated and sourced, build the trust that leads to a site assessment. Local proof helps close the decision. Installation photos from nearby homes and businesses show you've done this in their area.
How homeowners and businesses choose a solar installer
Solar buyers research for weeks. They want to know what a system costs, how long it takes to pay back, which incentives apply, how financing works and which installer they can trust for 25 years of warranties. Many get several quotes and choose on trust and clarity as much as price.
What a solar website needs
Incentive information
Current rebates and credits, dated and linked to official sources.
Project gallery
Completed installations with system size and location.
Consultation booking
A simple way to book a site assessment.
Trust signals
Certifications, warranties and reviews.
Explaining costs and savings honestly
Solar buyers have heard exaggerated savings claims before, so honesty is a competitive advantage. A good solar website explains the main factors that determine savings: system size, roof orientation, shading, electricity rates and how your utility credits excess power. Typical cost ranges by system size, a plain explanation of payback, and dated information on current incentives help buyers trust your numbers. When your consultation then produces a specific proposal, it confirms what they read instead of contradicting it. Comparisons help too. A short, honest guide comparing buying, financing and leasing, or explaining when battery storage makes sense, answers questions buyers would otherwise take to a competitor. It also gives your sales team something useful to send after a consultation.
Pages every solar website should have
- Homepage. What you install and how to start
- Residential and commercial solar. Separate pages
- Batteries and EV chargers. If offered
- Costs and financing. Plain numbers
- Projects. Installation gallery
- Book a consultation. Simple form
Features and integrations
We add consultation booking, project galleries, and can build a custom savings calculator as a custom project.
Common mistakes on solar websites
These issues cost solar companies leads.
Outdated rebate information
Expired programs frustrate buyers and hurt trust.
No cost information
Buyers want rough numbers before they talk to anyone.
Hype over facts
Exaggerated savings claims make careful buyers leave.
Solar website design pricing
Most installers fit our WordPress package.
| Package | Best for | What you get | Price |
|---|---|---|---|
| 01WordPress | Most solar and energy companies | A business website your team can edit | From $999 |
| 02Landing page | Seasonal and incentive campaigns | One high-converting page for ads, launches or events | $350 |
| 03Custom website | Savings calculators and customer portals | Custom-coded builds, web apps and portals | From $3,500 (consultation) |
The final price depends on the number of pages, whether we write the content, and the integrations you need. You get a fixed quote and a written timeline before any work starts, and you own the finished site, domain and content.
Everything included at launch
Every solar website we build launches with the essentials done properly, so you're not paying extra later for things that should have been there from the start.
| Area | What you get |
|---|---|
| 01Design | Custom design for desktop and phone, built around your brand and your homeowners and businesses |
| 02Speed | Optimized images and lean code, tested against Google's Core Web Vitals |
| 03SEO setup | Page titles, meta descriptions, headings, internal links, XML sitemap and redirects from any old site |
| 04Structured data | LocalBusiness, Service and Offer markup, so search engines and AI assistants understand your business |
| 05Tracking | Google Analytics 4 with conversion tracking for consultation bookings and calls |
| 06Accessibility | Built toward WCAG 2.0 Level AA |
| 07Security | SSL certificate, security hardening and automated backups |
| 08Training | A walkthrough so your team can update pages, photos and details |
How long a solar website takes
Timelines depend mostly on how quickly content and photos are ready and approved. Typical ranges for solar projects:
| Package | Typical timeline |
|---|---|
| 01WordPress | 3 to 6 weeks |
| 02Landing page | about 1 week |
| 03Custom website | 8 to 12 weeks or more, depending on scope |
The biggest cause of delay on any website is waiting for content. Sending photos early and approving pages quickly can take weeks off the schedule.
What we'll need from you
To start, we'll ask for a few things. Anything you don't have yet, we can help you prepare.
- Services. Residential, commercial, batteries and EV chargers you offer
- Projects. Installation photos with system size and location
- Financing and incentives. Financing partners and programs you support
- Credentials. Certifications, warranties and manufacturer partnerships
- Access details. Your domain registrar, current hosting and any Google accounts, so nothing is lost when the new site goes live.
After launch
A website needs care after it goes live. WordPress, plugins and themes release updates regularly, and each one should be tested before it reaches a live site. Content also goes out of date as your incentives, prices and projects change. We offer ongoing support and maintenance, and many solar clients pair their new site with monthly SEO so it keeps gaining visibility. You can also run the site yourself: you'll have full access and training either way.
Accessibility and Ontario's AODA
Ontario's accessibility law requires organizations with 50 or more employees to make public websites meet WCAG 2.0 Level AA. Even smaller solar businesses benefit from following it: clear text, good contrast and forms that work with screen readers also make a site easier to use on a phone in bright sunlight, and they widen the audience you can reach.
Our solar web design process
- 01Discovery. A short call about your services, markets and financing options, your customers and what the site needs to achieve.
- 02Structure and design. A sitemap and page designs for desktop and phone, shared for your approval before anything is built.
- 03Content. Pages written with your team, with every incentive checked against official sources, then approved by you.
- 04Build and launch. Built and tested on real phones, with speed checks and redirects from any old pages so existing rankings are protected.
- 05After launch. Training for your team, support, and optional ongoing SEO.
Built to rank from day one
Every site launches with service and cost pages structured for search. For ongoing growth, see our solar SEO service.
Solar website design FAQ
How much does a solar website cost?
With 2Marketing, WordPress solar websites start at $999, campaign landing pages are $350, and custom builds with savings calculators start at $3,500. You get a fixed quote before work starts.
Can you add a solar savings calculator?
Yes, as a custom build starting at $3,500.
How do you keep incentive information accurate?
We date each incentive section, link to the official program, and make it easy for your team to update.
Should solar websites show prices?
Typical cost ranges build trust and bring in more serious enquiries.
Can the site show installations near the visitor?
Yes, with project pages tagged by city.
Can we collect utility bills for quotes?
Yes, through a secure upload form as part of the consultation request.
Do you build websites for commercial solar installers?
Yes. Commercial solar sites focus on project case studies, financing for businesses, return on investment and a consultation path for facility managers and owners.
Can the site explain battery storage options?
Yes. A dedicated page on battery storage, covering backup power, time-of-use savings and typical costs, answers a question many solar buyers ask and helps them decide on a complete system.
Who owns the website when it's finished?
You do. The site, domain, content and hosting account are in your name, and you receive all access details at launch. If you ever change providers, everything goes with you.
Dr. Salman Sabir, PT. He works with 2Marketing’s in-house strategists, designers and developers, who have planned, built and ranked websites for businesses across Canada, the USA, the UAE and Europe since 2011. The advice on this page comes straight from that client work.
2Marketing has worked on SEO for Canadian and US businesses since 2011, with an in-house team in Toronto.