Salon and Barbershop Website Design That Fills Your Chairs
Written by Dr. Salman Sabir, PT. Updated September 2026.
2Marketing designs salon and barbershop websites that show your work and let clients book in a couple of taps. WordPress salon websites start at $999, sites that sell gift cards or products online start at $1,999, and promotion landing pages are $350.
Clients choose a salon or barber on photos, reviews and convenience. They want to see the work, check prices and book without calling. Sites that hide prices or send clients to a clunky booking page lose them. We design salon websites that are as polished as your work. The same applies to barbershop websites: a clean service menu, real photos and booking in one tap.
What makes a salon website convert
Salon websites convert when booking is one tap away and the service menu shows prices. Stylist portfolios help new clients choose the right person for their cut or colour. Gift cards and products add revenue, especially around holidays, and a simple online shop makes them easy to buy.
How clients choose a salon or barber
Clients choose salons and barbers on photos, reviews and convenience. They browse work on Instagram and Google, check prices and look for a time that fits. Many follow a particular stylist, so profiles and portfolios matter as much as the salon itself.
What a salon website needs
Service menu with prices
Cuts, colour, treatments and grooming, with starting prices.
Stylist portfolios
Each stylist or barber with their work and specialties.
Gift cards and products
Sold online.
Location details
Hours, map and parking.
Showing your work without slowing the site down
Photos are your most persuasive content, and also the biggest threat to speed. We compress and resize every image, load galleries only as visitors scroll, and serve modern image formats, so a portfolio of hundreds of photos still loads fast on a phone. We also make galleries easy for your team to update. Fresh work keeps the site current and gives returning clients a reason to look, and recent photos on your Google profile and website help new clients choose you. Booking should also respect how salons actually work. Services have different lengths, some need consultations first, and some stylists only do certain services. We configure the booking flow around those rules, so clients can't book a two-hour colour into a thirty-minute slot and your team doesn't spend the morning rescheduling.
Pages every salon website should have
- Homepage. Work, services and booking
- Services and prices. Full menu
- Stylists or barbers. Profiles and portfolios
- Gallery. Recent work
- Shop and gift cards. If offered
- Book. Online booking
Features and integrations
We integrate salon booking platforms, add WooCommerce for gift cards and products, and connect your Google profile's Book button where your booking software supports it.
Common mistakes on salon websites
These issues cost salons bookings.
No prices
Clients want starting prices before they book.
Old photos
Your gallery should show current work.
Booking only by phone
Many clients book late at night.
Salon website design pricing
Most salons fit our WordPress package, and move to WooCommerce to sell gift cards or products.
| Package | Best for | What you get | Price |
|---|---|---|---|
| 01WordPress | Salons and barbershops using a booking platform | A business website your team can edit | From $999 |
| 02WooCommerce | Salons selling gift cards or products online | WordPress plus a full online store | From $1,999 |
| 03Landing page | Seasonal and holiday promotions | One high-converting page for ads, launches or events | $350 |
The final price depends on the number of pages, whether we write the content, and the integrations you need. You get a fixed quote and a written timeline before any work starts, and you own the finished site, domain and content.
Everything included at launch
Every salon website we build launches with the essentials done properly, so you're not paying extra later for things that should have been there from the start.
| Area | What you get |
|---|---|
| 01Design | Custom design for desktop and phone, built around your brand and your clients |
| 02Speed | Optimized images and lean code, tested against Google's Core Web Vitals |
| 03SEO setup | Page titles, meta descriptions, headings, internal links, XML sitemap and redirects from any old site |
| 04Structured data | HairSalon, BeautySalon and LocalBusiness markup, so search engines and AI assistants understand your business |
| 05Tracking | Google Analytics 4 with conversion tracking for bookings and gift card sales |
| 06Accessibility | Built toward WCAG 2.0 Level AA |
| 07Security | SSL certificate, security hardening and automated backups |
| 08Training | A walkthrough so your team can update pages, photos and details |
How long a salon website takes
Timelines depend mostly on how quickly content and photos are ready and approved. Typical ranges for salon projects:
| Package | Typical timeline |
|---|---|
| 01WordPress | 3 to 6 weeks |
| 02WooCommerce | 5 to 8 weeks |
| 03Landing page | about 1 week |
The biggest cause of delay on any website is waiting for content. Sending photos early and approving pages quickly can take weeks off the schedule.
What we'll need from you
To start, we'll ask for a few things. Anything you don't have yet, we can help you prepare.
- Service menu. Services with starting prices
- Stylist profiles. Photos, specialties and portfolios
- Recent work. Photos of cuts, colours and styles
- Booking platform. Your salon booking software access
- Access details. Your domain registrar, current hosting and any Google accounts, so nothing is lost when the new site goes live.
After launch
A website needs care after it goes live. WordPress, plugins and themes release updates regularly, and each one should be tested before it reaches a live site. Content also goes out of date as your services, prices and team change. We offer ongoing support and maintenance, and many salon clients pair their new site with monthly SEO so it keeps gaining visibility. You can also run the site yourself: you'll have full access and training either way.
Accessibility and Ontario's AODA
Ontario's accessibility law requires organizations with 50 or more employees to make public websites meet WCAG 2.0 Level AA. Even smaller salon businesses benefit from following it: clear text, good contrast and forms that work with screen readers also make a site easier to use on a phone in bright sunlight, and they widen the audience you can reach.
Our salon web design process
- 01Discovery. A short call about your services, stylists and booking software, your customers and what the site needs to achieve.
- 02Structure and design. A sitemap and page designs for desktop and phone, shared for your approval before anything is built.
- 03Content. Service and stylist pages written with your team, using your photos, then approved by you.
- 04Build and launch. Built and tested on real phones, with speed checks and redirects from any old pages so existing rankings are protected.
- 05After launch. Training for your team, support, and optional ongoing SEO.
Built to rank from day one
Every site launches with service pages structured for local search. For ongoing growth, see our salon and barber SEO service.
Salon website design FAQ
How much does a salon website cost?
With 2Marketing, salon website design on WordPress starts at $999, for salons and barbershops alike, sites that sell gift cards or products online start at $1,999, and promotion landing pages are $350. You get a fixed quote before work starts.
Can clients book online?
Yes. We connect your booking platform to every page and your Google profile.
Can we sell gift cards online?
Yes. WooCommerce handles gift cards and products, starting at $1,999.
Should each stylist have a profile?
Yes. Many clients follow a stylist, and profiles help new clients choose.
Can clients book a specific stylist?
Yes, if your booking platform supports it.
Can we link our Instagram?
Yes. We can show recent posts on the site and link your profile.
Can the website show our Google reviews?
Yes. We can display recent reviews from your Google Business Profile and link to the full list, which reassures new clients before they book.
Can we take deposits for longer appointments?
Yes, if your booking platform supports deposits. Taking a deposit for colour, extensions or bridal appointments reduces no-shows on your most valuable bookings.
Who owns the website when it's finished?
You do. The site, domain, content and hosting account are in your name, and you receive all access details at launch. If you ever change providers, everything goes with you.
Dr. Salman Sabir, PT. He works with 2Marketing’s in-house strategists, designers and developers, who have planned, built and ranked websites for businesses across Canada, the USA, the UAE and Europe since 2011. The advice on this page comes straight from that client work.
2Marketing has worked on SEO for Canadian and US businesses since 2011, with an in-house team in Toronto.