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Digital PR & Brand Mentions

Digital PR that earns links, mentions and trust.

We turn your expertise, data and stories into coverage on news sites, industry publications and podcasts. The result is editorial links Google values and brand mentions that AI engines use to decide who to recommend.

  • In-house team since 2011
  • Canada · USA · UAE · Europe
  • Clear monthly reporting
Coverage tracker · this quarterPITCHING
AUTHORITY
34
National news siteLocal founder shares 5 lessons on hiringLINK
Industry magazineExpert roundup: what changed in 2026MENTION
Business journalFastest-growing companies in the regionLINK
Podcast featureInterview with your founderMENTION
Editorial links only
More AI brand mentions
digital pr agencybrand mentions seoearn media coverageeditorial backlinksdata driven prpr for ai visibilitydigital pr agencybrand mentions seoearn media coverageeditorial backlinksdata driven prpr for ai visibility
Why it matters

Authority is earned, and it shows in search

Google and AI assistants trust brands that credible publications talk about. Digital PR earns those mentions and links naturally, which is safer and far more valuable than buying links.

01

Editorial links move rankings

A handful of links from respected publications can do more than hundreds of low-quality directory links.

02

AI tools learn from mentions

ChatGPT and Gemini recommend brands that are mentioned across trusted sources. PR builds that footprint.

03

Coverage builds credibility

“As featured in” builds trust with customers, partners and recruits as well as search engines.

What’s included

Stories journalists actually want

Research, creative, outreach and reporting by an in-house team that understands both PR and SEO.

01

Newsworthy angles

We find the stories, data and expert opinions in your business that journalists care about.

02

Data studies & surveys

Original research that earns coverage and links again and again.

03

Expert commentary

We position your team as go-to sources for journalists covering your industry.

04

Journalist outreach

Personalized pitches to relevant reporters, editors, podcasters and newsletter writers.

05

Unlinked mention reclaim

We find existing mentions of your brand and turn them into links.

06

Coverage reporting

Every placement tracked with links, authority, referral traffic and AI visibility impact.

Our process

From idea to coverage

STEP 01

Discover

We learn your business, audience and goals, and review where competitors earn coverage.

You get
Competitor coverage audit
Target publication list
Story angle ideas
Timeline

What to expect, and when

Honest timelines. Every business and market is different, and we’ll tell you upfront what’s realistic for yours.

01
Month 1

Strategy & first campaign

Research, story angles and the first campaign assets are created and approved.

02
Months 2 to 3

Coverage lands

Outreach runs and placements start to go live. Reactive PR adds quicker wins between campaigns.

03
Months 3 to 6+

Authority grows

Links and mentions accumulate. Rankings for competitive terms improve and AI engines mention you more often.

Pairs well with

One team for search, site and growth

FAQ

Digital PR questions, answered

Still have a question? A strategist will answer it on a free, no-pressure call.

Ask a strategist
What is digital PR?+

Digital PR is earning coverage, links and brand mentions from online publications, blogs and podcasts. It uses newsworthy stories, data and expert commentary to get your brand featured on trusted sites.

How is digital PR different from link building?+

Link building often targets specific pages and websites directly. Digital PR earns links and mentions through editorial coverage, which tends to come from higher-authority sites and also builds brand awareness.

Can you guarantee coverage?+

No one can honestly guarantee editorial coverage, because journalists decide what they publish. We set realistic targets based on your industry and angles, and we report everything we land.

Does digital PR help with AI search?+

Yes. AI assistants lean heavily on brands that are mentioned across credible sources. Consistent coverage makes it more likely ChatGPT, Gemini and Perplexity will mention and recommend you.

Do local businesses benefit from digital PR?+

Yes. Local news, community publications, industry associations and local podcasts are great sources of relevant links and mentions for local businesses.