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CASE STUDY · E-COMMERCE

Epic Cycles

When this trendy e-bike store needed an epic marketing plan, we delivered.

INDUSTRY
E-commerce · E-bikes
SERVICES
Web design, content, SEO, ads
TIMELINE
Results within a year
A man sitting on a bike beside a rustic wooden wall
EPICCYCLES.CA
MONTHLY SALES$0k
#1Ranked No. 1Critical industry keywords
B2B portal liveDistributors order direct
NEW ORDERE-bike
Figures from case study · orders illustrative
HOW WE HELPED WITHIN A YEAR

From a new idea to $100k a month.

Even when you have a budget, starting a new business is tough. Epic Cycles wanted to offer Canadians an online marketplace for electric bikes, parts and accessories. They came to us to build the store and spread the news.

$0k / MonthWe helped them reach $100k in sales per month.
Ranked No. 1They took the #1 spot for critical industry search keywords.
B2B PortalWe developed a distributor portal so they can now sell B2B.
THE CHALLENGE

What they needed.

When they started their operation in Canada, they had no idea how to approach their entire marketing scope. They needed a website built fast so they could start selling to their desired market: the e-bike crowd.

01A high-conversion e-commerce site
02A well-thought-out SEO and marketing strategy that was simple to execute
PROJECT BRIEF · EPIC CYCLESLaunch in CanadaMarketing plan: none yet
E-commerce storeHigh-conversion, built fast
Content planFor a niche, passionate market
SEO strategySimple to execute
Paid adsReach buyers while SEO compounds
Ready to sell0%
THE SOLUTION

The solution we implemented.

Three moves, in order: build a store people want to buy from, give a passionate niche a reason to visit, then make sure the right buyers find it.

Person riding an electric bike in a modern city setting
epiccycles.ca
Add to cart
0Customer-centricGreat prices, front and centre
01 · WEB DESIGN

The website

You can’t have an e-commerce business without a great website, right? We built their bike store to be simple and customer-centric, while flaunting their great prices and unmatched customer service.

Web design services →
02 · CONTENT MARKETING

Content marketing

E-bikes are a niche market, and niches have passionate followings. You can’t rely on SEO alone to sell your brand; you have to build a community around great content. Epic’s helpful blogs and video reviews on all sorts of bikes set them apart and made a real impact on their traffic.

Content marketing services →
Person riding a folding bicycle in an urban business district
BLOG · BUYING GUIDE
▶Video bike reviewCommunity ♥
A man sitting on a bike beside a rustic wooden wall
Adepiccycles.ca
#1epiccycles.ca · organic
2 moFoothold in searchWhite-hat SEO + paid ads
03 · SEO & ADVERTISING

SEO & advertising

Once Epic’s platform to peddle their pedals was ready, it was time to get the word out. With white-hat SEO and paid ads, we gained a strong foothold in the search market within 2 months. And then, the sales rolled in!

The road to $100k a month.

KICK-OFFNo marketing plan yetBrief & strategy
LAUNCHStore built fastWebsite live
MONTH 2Foothold in searchSEO + paid ads
WITHIN A YEAR$100k in sales per monthPlus a B2B portal
TESTIMONIAL

In the founder’s words.

Person riding an electric bike in a modern city setting▶▶ Our clients talk about us
★★★★★
“We came to 2Marketing with a detailed website layout that our design team created. 2Marketing did a terrific job of turning those designs into a beautiful, functional website that scales perfectly on all devices and monitors. 2Marketing is really easy to work with. We had our introductory meeting in person, but everything else was accomplished remotely. 2Marketing completed our project on time and for the price they quoted. They have been on point every step of the way and I am confident recommending them to anyone needing a first rate, professional website.”
Barry NisanBarry NisanFounder and owner, Epic Cycles
KEEP READING

More results we’re proud of.

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