Plastic Surgery Website Design That Books Consultations
Written by Dr. Salman Sabir, PT. Updated September 2026.
2Marketing designs plastic surgery websites that help patients research procedures, trust the surgeon and book a consultation. WordPress plastic surgeon websites start at $999, procedure campaign landing pages are $350, and custom builds with virtual consultation tools or patient portals start at $3,500.
Cosmetic surgery patients research for weeks or months. They read about each procedure, study before and after photos, compare surgeons' training and look for signs they'll be cared for. A plastic surgeon website that feels generic, or makes galleries hard to browse, loses them to a practice that feels more personal. We design sites that present your work and your approach with the care patients expect, within the advertising rules that apply to physicians. A cosmetic surgery website has to feel premium and still load fast on a phone, because most patients start their research there.
What makes a plastic surgery website convert
Plastic surgery websites convert when patients can find results for their exact procedure quickly and feel reassured about safety. Galleries organized by procedure, clear information about the surgeon's credentials and a calm, detailed explanation of recovery do most of the work. The consultation request should feel low-pressure. We offer virtual consultation options where you provide them, explain what happens at the consultation and what it costs, and keep the form short.
How cosmetic surgery patients choose a surgeon
Cosmetic surgery patients research longer than almost any other kind of patient, often for months. They compare surgeons' training and certification, study results for their specific procedure, read reviews and look for a sense of how they'll be treated. Many shortlist surgeons from search results, then decide based on galleries and how comfortable the website makes them feel about booking a consultation.
What a plastic surgery website needs
Before and after galleries
Organized by procedure, easy to browse on a phone, with consent and captions that follow your college's standards.
Surgeon credentials
Training, certifications, hospital privileges and memberships, presented clearly. Patients check these carefully.
Consultation booking
A simple consultation request, with virtual consultation options if you offer them.
Financing information
Financing partners and payment options explained up front, since cost is a deciding factor for many patients.
Pages every plastic surgery website should have
- Homepage. Your approach, key procedures and surgeon
- Procedure pages. One per procedure
- Before and after gallery. Organized by procedure
- About the surgeon. Training, credentials and philosophy
- Consultation. What to expect and how to book
- Financing. Payment options and partners
Features and integrations
We build galleries that are fast and easy to filter, add consultation booking and virtual consultation requests, connect your practice software where possible, and keep patient enquiries away from ordinary contact forms.
Common mistakes on plastic surgery websites
These issues cost cosmetic practices consultations.
Galleries that are hard to browse
Slow-loading, unsorted galleries frustrate patients who came specifically to see results.
Thin procedure pages
A few sentences per procedure can't answer the questions patients have before they book.
No information on cost
Patients want a starting range. Without it, many assume the worst and leave.
Rules for plastic surgery websites
Physicians' advertising is regulated by their licensing body, which in Ontario is the College of Physicians and Surgeons of Ontario. Rules commonly cover testimonials, claims about results and how before and after photos are presented. The surgeon approves all content before launch.
Plastic surgery website design pricing
Most practices fit our WordPress package. Virtual consultation tools and patient portals move to a custom build.
| Package | Best for | What you get | Price |
|---|---|---|---|
| 01WordPress | Most plastic surgery practices | A business website your team can edit | From $999 |
| 02Landing page | Campaigns for a single procedure | One high-converting page for ads, launches or events | $350 |
| 03Custom website | Practices needing virtual consultation tools or patient portals | Custom-coded builds, web apps and portals | From $3,500 (consultation) |
The final price depends on the number of pages, whether we write the content, and the integrations you need. You get a fixed quote and a written timeline before any work starts, and you own the finished site, domain and content.
Everything included at launch
Every plastic surgery website we build launches with the essentials done properly, so you're not paying extra later for things that should have been there from the start.
| Area | What you get |
|---|---|
| 01Design | Custom design for desktop and phone, built around your brand and your patients |
| 02Speed | Optimized images and lean code, tested against Google's Core Web Vitals |
| 03SEO setup | Page titles, meta descriptions, headings, internal links, XML sitemap and redirects from any old site |
| 04Structured data | Physician, MedicalBusiness and LocalBusiness markup, so search engines and AI assistants understand your business |
| 05Tracking | Google Analytics 4 with conversion tracking for consultation requests and calls |
| 06Accessibility | Built toward WCAG 2.0 Level AA |
| 07Security | SSL certificate, security hardening and automated backups |
| 08Training | A walkthrough so your team can update pages, photos and details |
How long a plastic surgery website takes
Timelines depend mostly on how quickly content and photos are ready and approved. Typical ranges for plastic surgery projects:
| Package | Typical timeline |
|---|---|
| 01WordPress | 3 to 6 weeks |
| 02Landing page | about 1 week |
| 03Custom website | 8 to 12 weeks or more, depending on scope |
The biggest cause of delay on any website is waiting for content. Sending photos early and approving pages quickly can take weeks off the schedule.
What we'll need from you
To start, we'll ask for a few things. Anything you don't have yet, we can help you prepare.
- Procedure list. The procedures you want to be known for, in priority order
- Before and after photos. With patient consent documentation, organized by procedure
- Surgeon credentials. Training, certifications, hospital privileges and memberships
- Financing details. Financing partners and payment options
- Access details. Your domain registrar, current hosting and any Google accounts, so nothing is lost when the new site goes live.
After launch
A website needs care after it goes live. WordPress, plugins and themes release updates regularly, and each one should be tested before it reaches a live site. Content also goes out of date as your procedures, galleries and team change. We offer ongoing support and maintenance, and many plastic surgery clients pair their new site with monthly SEO so it keeps gaining visibility. You can also run the site yourself: you'll have full access and training either way.
Accessibility and Ontario's AODA
Ontario's accessibility law requires organizations with 50 or more employees to make public websites meet WCAG 2.0 Level AA. Even smaller plastic surgery businesses benefit from following it: clear text, good contrast and forms that work with screen readers also make a site easier to use on a phone in bright sunlight, and they widen the audience you can reach.
Our plastic surgery web design process
- 01Discovery. A short call about your procedures, the surgeon's approach and how patients decide, your customers and what the site needs to achieve.
- 02Structure and design. A sitemap and page designs for desktop and phone, shared for your approval before anything is built.
- 03Content. Procedure pages written with the surgeon, then reviewed and approved before launch.
- 04Build and launch. Built and tested on real phones, with speed checks and redirects from any old pages so existing rankings are protected.
- 05After launch. Training for your team, support, and optional ongoing SEO.
Built to rank from day one
Every site launches with procedure pages structured for search, fast galleries and physician structured data. For ongoing growth, see our plastic surgery SEO service, which ranks on page one in Canada.
Plastic surgery website design FAQ
How much does a plastic surgery website cost?
With 2Marketing, WordPress plastic surgery websites start at $999, procedure campaign landing pages are $350, and custom builds with virtual consultation tools or patient portals start at $3,500. You get a fixed quote before work starts.
Can we show before and after photos?
Usually yes, with patient consent and captions that follow your college's standards. We build galleries that organize photos by procedure and load quickly on phones.
How many procedure pages do we need?
One for each procedure you want patients to find you for. Surgeons offering ten procedures usually need at least ten detailed pages.
Can patients book virtual consultations?
Yes. We can add a virtual consultation request, or a custom tool that lets patients upload photos securely.
Can patients upload photos for a virtual consultation?
Yes, through a secure upload tool rather than an ordinary form, as part of a custom build.
How should results be shown within the rules?
With patient consent, accurate captions and no retouching that changes the outcome. We follow your college's standards and have the surgeon approve every gallery.
Who owns the website when it's finished?
You do. The site, domain, content and hosting account are in your name, and you receive all access details at launch. If you ever change providers, everything goes with you.
Dr. Salman Sabir, PT. He works with 2Marketing’s in-house strategists, designers and developers, who have planned, built and ranked websites for businesses across Canada, the USA, the UAE and Europe since 2011. The advice on this page comes straight from that client work.
2Marketing has worked on SEO for Canadian and US businesses since 2011, with an in-house team in Toronto.