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CASE STUDY · B2B MEDICAL AESTHETICS

SharpLight

When this B2B med spa supplier wanted exponential growth, we showed SEO who’s boss.

INDUSTRY
B2B · Medical aesthetics
SERVICES
Web design, SEO, content
TIMELINE
A year of rebuilding
Confident woman in a white leotard leaping, representing laser hair removal
SHARPLIGHT.COM
MONTHLY B2B VISITS29
SERPTop of the SERPCritical industry keywords
B2B site redesignSEO-optimized, user-centred
NEW B2B LEADMed spa
Figures from case study · leads illustrative
THE RESULTS

From 29 visits to 2,000+ a month.

Sometimes, even the most promising companies struggle to be seen. When SharpLight’s search results were struggling and nothing they tried made a difference, they came to us for guidance. What happened next changed everything.

29+Exponential growth in B2B traffic, from 29 visits a month.
Top of the SERPThey skyrocketed to the top for many critical industry search keywords.
B2B RedesignAn SEO-optimized, user-centred B2B website.
THE CHALLENGE

How to revolutionize your company.

When SharpLight first launched, they hired a company to build their website and optimize their SEO. But in the wrong hands, SEO can hurt more than it helps. We spent a year rebuilding the fragmented attempt others had made, and the results were well worth the wait.

01Undo a fragmented website and SEO setup
02Grow their North American B2B presence, faster
PROJECT BRIEF · SHARPLIGHTFix years of bad SEOSearch results: stuck
Audit the damageA fragmented site & SEO
Rebuild the websiteVisual and SEO-first
Long-term SEOMove up the SERP
Grow North AmericaMore med spas, more sales
Ready to grow0%
THE SOLUTION

The solution we implemented.

A B2B website built on a powerful SEO strategy, a long-term search plan to make their message the loudest online, and the patience to do it properly.

SharpLight aesthetic laser technology
sharplight.com
Request a quote
B2BBuilt for buyersProducts & service showcased
01 · B2B WEB DESIGN

The website

As a B2B sales company, SharpLight’s website needed to be visually appealing. But with a website, what you can’t see is as important as what you can. We showcased their products and customer service beautifully, but building the new site on a powerful SEO strategy was the real game changer.

Web design services →
02 · SEO STRATEGY

The bigger (SEO) picture

When the website was ready to launch, we made sure their message was louder than anything else online. A long-term project saw long-awaited success as SharpLight moved up the SERP and their products moved into more and more med spas.

SEO consulting →
Laser skin treatment service
#1sharplight.com · organic
#2sharplight.com · product page
↑Moving up the SERPInto more and more med spas
Confident woman in a white leotard leaping
LONG-TERM RESTRUCTURE
Audit past SEO work
Fix site structure
Rebuild content
Strengthen authority
Monitor & refine
1 yrNo quick fixesNo stone left unturned
03 · LONG-TERM APPROACH

Slow and steady wins the race

Cleaning up a mess takes more time than preventing one. SharpLight had spent years with bad strategies, so we invested in a long-term approach to make sure we left no stone unturned. At 2M, we aren’t here for the quick fix. We stay beside you for as long as it takes.

From 29 visits to 2,000+.

BEFORE29 visits a monthFragmented site & SEO
YEAR ONERebuild & restructureNo stone unturned
LAUNCHNew SEO-first B2B siteVisual + technical
RESULT2,000+ monthly visitsLeaders in medical aesthetics
TESTIMONIAL

In the client’s words.

SharpLight aesthetic laser technologySharpLight.com
★★★★★
“Finding the right Marketing Agency to represent our presence online wasn’t easy. We were hesitant to work with an external marketing agency, but we knew we needed professional service and assistance if we wanted to continue to grow our North American presence. As we began to grow organically, we wanted to scale at a faster pace, with limited insight on conducting such growth on our own. We then came across 2Marketing. We’d heard they had a unique marketing strategy, elements other companies weren’t executing. Our traffic began to grow and leads generated in abundance. Of course, our sales growth followed! We are now leaders in the medical aesthetic industry, and we extend tremendous gratitude to the immense and strategic efforts put forth by the 2Marketing team.”
Assaf SinaiAssaf SinaiVP Marketing & Sales, SharpLight Technologies
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