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Written by Dr. Salman Sabir, PT. Updated September 2026.
Ecommerce SEO is the work that gets your category and product pages ranking for the searches shoppers use, and turns that traffic into orders. 2Marketing is an ecommerce SEO agency for Shopify, WooCommerce and BigCommerce stores in Canada and the US, from $2,500 a month. We helped Epic Cycles reach $100k in monthly sales.
Most online stores get stuck in the same place. Product pages use the manufacturer's description, category pages have a heading and nothing else, filters create thousands of near-duplicate URLs, and paid ads carry the whole business. Each order costs more every year. Ecommerce SEO shifts part of that demand to organic search, where you don't pay per click.
Ecommerce SEO is optimizing an online store's structure, category pages, product pages and technical setup so it ranks for shopping searches and turns visitors into buyers. For most stores, category pages carry the biggest opportunity, because they match broader searches like "electric mountain bikes" or "women's running shoes".
We write useful category introductions and buying guidance, organize categories around how people search, and rewrite product titles and descriptions so they're unique and answer shoppers' questions. We add Product structured data so prices, availability and reviews can show in results.
Variants, collections and tags often create duplicate pages. Canonicals and a clean structure fix that.
Large images and heavy apps slow stores down. We find what is slowing yours and fix it or recommend lighter alternatives.
Shopify, WooCommerce and BigCommerce can all rank well. Shopify is simplest to run but has fixed URL structures. WooCommerce gives the most control but needs more maintenance. BigCommerce sits in between. The platform matters less than how the store is set up, and we work with all three.
We built their online store, then ran content, SEO and advertising together. Helpful guides and video reviews built a following in a niche market. Epic Cycles reached $100k in monthly sales, took the top spot for key industry searches and now sells B2B through a distributor portal we developed. Read the Epic Cycles case study
We start with category pages that already get impressions but sit on page two, because moving them up brings the fastest revenue. Next come technical fixes that affect the whole store, such as faceted navigation and duplicates. Then product page improvements for best sellers, and finally content that brings in shoppers earlier in their research. Shopify SEO and WooCommerce projects follow the same order.
Ecommerce SEO in Toronto typically costs $2,500 to $7,500 a month. Our plans start at $2,500 a month for stores up to 500 products. Larger catalogues usually cost between $4,500 and $7,500 a month. Pair SEO with Google Ads management for Shopping campaigns.
| Plan | Best for | What's included | Monthly price |
|---|---|---|---|
| 01Starter | One store in a less competitive market | Google Business Profile, reviews, citations, 1 to 2 new pages a month, monthly report | $2,500 |
| 02Growth | One or two stores in a competitive market | Everything in Starter, plus 3 to 4 pages a month, local link building and AI search visibility | $4,500 |
| 03Competitive | Several stores or the most competitive cities | A full content and link program for each store, with reporting by store | From $7,500 |
You get a fixed quote after a free audit, and there's no long-term contract.
Shoppers search at different stages, and each stage lands on a different page type.
| Situation | Typical searches | What wins the click |
|---|---|---|
| 01Browsing a category | "electric mountain bikes", "women's trail runners" | Category pages with filters and buying guidance |
| 02Comparing products | "best commuter e-bike under $3000" | Buying guides and comparison content |
| 03Ready to buy | "[brand] [model] price Canada" | Product pages with price, stock and shipping |
| 04Checking a store | "[store name] reviews", "[store] return policy" | Clear policies, reviews and brand pages |
Every month you get one report showing rankings across your area, orders and revenue from search and Google Maps, and what we did.
Google Business Profile and listing fixes can move map rankings within a few weeks, especially for less competitive searches. Category pages that already get impressions often improve within two to three months. New categories and competitive terms usually take six to twelve months. Google itself says no one can guarantee a first-place ranking, so be cautious of anyone who promises one.
A good agency should be able to answer these questions plainly before you sign anything:
Be wary of guaranteed rankings, long lock-in contracts and reports that show traffic without showing leads.
When an online store tells us SEO hasn't worked, the cause is usually one of these.
Hundreds of stores share the same text, so none of them rank.
Filter combinations create thousands of thin pages that dilute category rankings.
Category pages usually carry the biggest opportunity, yet many stores leave them empty.
If your current site is slow, dated or hard to book from, SEO has less to work with. See our ecommerce website design service, with WordPress sites from $999.
Ecommerce SEO is optimizing an online store so its category and product pages rank for shopping searches. It covers site structure, content on category and product pages, structured data, technical issues like faceted navigation and duplicates, and speed.
Shopify, WooCommerce and BigCommerce can all rank well when set up properly. Shopify is easiest to run, WooCommerce gives the most control, and BigCommerce sits between them. Structure and content matter more than the platform.
Unique titles and descriptions written around what shoppers search and ask, clear specifications, real photos, reviews, and Product structured data so price and availability can appear in search results.
Most do. Shopping ads bring sales immediately, while SEO lowers your cost per order over time. The data from ads also shows which products and searches are worth building organic pages for.
Ecommerce SEO in Toronto typically costs $2,500 to $7,500 a month. With 2Marketing, plans start at $2,500 for stores up to 500 products. You get a fixed quote after a free audit.
Category pages already getting impressions can improve within a few months. New categories and competitive terms usually take six to twelve months.
Yes. Product structured data helps prices, availability and reviews appear in search results, which can raise click-through rates.
Dr. Salman Sabir, PT. He works with 2Marketing’s in-house strategists, designers and developers, who have planned, built and ranked websites for businesses across Canada, the USA, the UAE and Europe since 2011. The advice on this page comes straight from that client work.
2Marketing has worked on SEO for Canadian and US businesses since 2011, with an in-house team in Toronto.
