2Marketing is a web design, search engine optimization and internet marketing agency in Toronto. 2Marketing has the passion, expertise and talent to develop an internet marketing, SEO and web design solution that will make your business stand out from the crowd. With over 170,000 businesses, Toronto is one of the most vibrant, competitive cities in Canada. We have over ten years of experiences serving a diverse range of clients in the Greater Toronto Area. Find out how we can help you.
We will do the work to attract the kinds of customers that you want,
so you can focus on your core business activities.
TURNING IDEAS INTO CUSTOMERS
From traditional SEO (Search Engine Optimization) services to cutting edge Social Media Marketing for businesses, 2Marketing is dedicated to offering solutions that will assist our clients in growing and meeting their bottom line. Our SEO Experts in Toronto won’t rest until your company’s online success is achieved.
SEO Strategy Building: All too often SEO becomes an afterthought for most businesses. However, to be truly effective, SEO must be incorporated early on to get the full advantages.
As a dedicated SEO company, 2Marketing is able to devise a strategy perfect for each of our clients. Whether that means using targeted keywords to reach customers right in your city or creating and promoting content to establish the authority of your brand, we have the skills and tools to create a plan that will work for your goals.
SEO for Local Targeting: One of the often-neglected aspects of SEO is local customer targeting. So much of SEO is focused on reaching customers nationally and internationally that many brick and mortar businesses don’t even realize that it can help them reach people right in their community.
As specialists in local SEO, 2Marketing has helped hundreds of Canadian companies start leveraging this huge advantage. With our local SEO services, you’ll:
- Reach more customers in the right geographic areas
- Increase web traffic from locals
- Be able to target customers on mobile devices
- Increase your SERP rankings in nearby cities to your physical address
- Quit wasting resources reaching customers outside your service area
SEO for your Total Marketing Plan: At 2Marketing, we recognize that being the best in SEO means recognizing how this process works with, and is supported by other marketing efforts.
When choosing any service for your business, you have to look for experience and quality. Toronto SEO is no different. While many companies may offer optimization as a service, few are truly experts. However, with 2Marketing, you get:
- A Toronto SEO agency that has worked extensively with both large and small businesses to achieve optimal results.
- Ongoing research and a deep understanding of best practices and Google algorithms to ensure we not only get you results now, but that you can continue to see growth.
- A local Toronto SEO expert able to craft optimization strategies that are specifically geared towards gaining local customers.
- Knowledgeable and friendly customer care and management that is here to answer questions, offer support and get solutions quickly.
- An SEO agency that makes it our job to enhance and work with your company. Throughout our relationship we make it a point to consult with and incorporate our clients’ suggestions at every turn, while also making our own well researched propositions for improvement.
Established Credibility: When you choose 2Marketing, you get marketing services that have helped hundreds of companies with customized marketing plans. Our skills have been tested and honed to perfection over years of dedication to our craft, giving us the resources to customize a plan for any client.
On Trend Thinking: Not only are we well versed in traditional methods of marketing, we make it a point to stay up-to-date with what’s happening now and what’s emerging. We’re never behind so you won’t be either!
Greater Returns on Investment: At 2Marketing, we know that, ultimately, you’re here for results. We create and fine-tune each plan we devise to ensure we’re always delivering what we promise and beyond.
Honest and Detailed Reporting: We explain our methods, reports and billing upfront in clear terms. This includes regular reports to show what we’ve done for you and where we’re taking your marketing plan.
Reliable and Dedicated Service: As a trusted Toronto digital marketing company, we know that half the battle is showing up when you say you will. So, instead of forcing our clients into lengthy contracts, we keep our customer list packed by providing ongoing and reliable service.
With established companies struggling to incorporate digital marketing methods and fresh companies trying to gain traction with limited budgets, SEO, social media marketing and content marketing are often the answer to both issues. More importantly, no matter the age of your company, you need an SEO agency that knows how to make these methods work together.
Using SEO, SMM or content marketing alone will have minimal results but with the right team behind you, these things can be used together to build up your brand and increase your reach. With 2Marketing, you’ll have access to:
- Dedicated SEO researchers capable of identifying your target customers
- Excellent content developers able to craft concise, informative and entertaining copy
- A team that understands how to use content marketing to bolster SEO efforts
- Integrated SEO strategies capable of organically improving your search results
- Expert consultation and an ongoing dedication to maintaining your vision while increasing your reach
SEO is far more than dumping a ton of keywords on a page and hoping for the best. While the early days of SEO were little more than this, current trends make this ineffective at best. Instead of taking this haphazard approach, we strategize and formulate your SEO plan to work with your content, your customer segments and your service area.
With both traditional and local SEO experience, we’re able to laser focus your marketing to make your plan more cost-effective while getting you more quality leads. More importantly, once these strategies are in place, we take our extensive analytical data and use it to tweak, adapt and fine-tune our efforts to drive bigger and better results.
While we may be a bit biased, these are the benefits that have helped hundreds of customers choose us and what we know will help your business as well:
- We personalize your plan to get you the results you need the most. Whether that means reaching local customers, decreasing your bounce rate, increasing your social media presence or all three, we will customize our efforts to make it happen.
- Our dedicated team is able to provide superior service in multiple areas by undergoing ongoing training and staying on top of their individual fields.
- We work to produce consistent results that meet and exceed our clients’ expectations.
- We are a leading SEO Toronto company with many satisfied customers who have seen real, ongoing results
- For us,customer service is more than just a phone number to call, it’s a complete system designed to ensure your questions are always answered, your input is always heard and your satisfaction is always guaranteed.
We incorporate SEO in innovative ways to reinforce your social media marketing, pay per click campaigns and more. By using these things together, we maximize the potential of all the parts, making a more well-rounded and cost-effective marketing plan.
Getting started with 2Marketing is easy. Whether you’re an established business that needs to increase online presence or a startup company with no idea where to start, we’re able to craft the ideal SEO strategy for your schedule, budget and needs. Use our easy Contact Us page for fast service.
The number of business websites that have sprung up over the past few years is staggering, and that’s not surprising as many business owners have realized that in order to succeed they need an online presence, but few know exactly what it takes to succeed online because they don’t know how to draw visitors to their site. Why? Generally, because it’s not ranking for highly searched terms in the search engines.
There are usually a myriad of reasons that explain why so many business owners fail to get through success through their online endeavors, but once the right steps are followed it’s possible for many to achieve fantastic success. Unfortunately, there are sometimes misunderstandings about exactly what SEO requires and entails which make it hard for many companies to succeed.
The biggest issue is that so many business owners have no idea what people using search engines to find their type of businesses are actually looking for. That is, they may “guess” the right keyword to use, but will often get it wrong. There’s no point ranking for terms that get no or very few searchers. It doesn’t matter how many obscure terms you rank highly for, nobody’s ever going to find your site if nobody uses those search terms.
The first, and most important, step is doing some keyword research to learn exactly what terms are being used by searchers in order to find your type of business. But that’s only the first step. It’s also important to understand the concept of competition, and to know exactly how competitive those search terms are. While it’s great to rank for highly competitive keywords, it’s almost impossible for a new website to have any chance of doing so, so those keywords that are too competitive are not idea. Instead, it’s best to find keywords that are searched for less frequently, but have a lot less competition and are thus easier to rank for.
Of course, it is possible to rank well for a highly searched term, but it does take a very long time. While it’s great to aim for a site that ranks well for highly searched terms, remember you want traffic now, not years down the track, so aim to rank well for less competitive terms instead.
So, for those who don’t know much about SEO, what does it really require? Basically, there are two parts to successful SEO – on page optimization and off page optimization. On page is fairly simple. It’s a matter of ensuring that the keywords you want to rank for are mentioned several times in the content of the page, and are also used in the title tag and headers tags. It’s also important to get a meta description in place that uses your keywords and reads normally to both human readers and search engines. Your keyword should preferably be bolded, italicized and underlined at least once per page, and should also be used in the first and last sentence of the page’s content.
Once on page optimization is done, you need to get stuck into off page optimization. This part is much more labor intensive, and it’s one that some businesses neglect, or really don’t know how to go about properly. Off page optimization is extremely important if you want your site to rank well, even for only moderately competitive keywords. What it involves is getting as many links from other sites to your site, and if possible, getting those links from are those with high page rank, and even better are sites with.edu and.gov extensions, as these sites are seen as important by the search engines, and not just anyone can own one!
There are several ways you can go about getting backlinks pointing towards your site. While it’s possible to backlink yourself, many busy business owners choose to hire someone else to do their backlinking as it’s more time efficient. When looking for someone to do backlinking for you, don’t just choose the cheapest, you need someone who will guarantee their work and show you the sites they’ve linked from! Backlinks from pages like forum signatures or blog comments aren’t worth as much as links from high PR pages from well respected sites. When looking for a backlinking service it’s important to consider your budget as well as your needs. For example, if you want to rank for a highly competitive keyword someday, then you’ll need to invest in very high quality backlinks which will cost a great deal more than others but which will overall have the most impact on your future page rank and future ranking in the search engines.
Another thing to be aware of is that trends in backlinking change over time, as some earlier methods of backlinking are not considered useful anymore. Once upon a time it was easy to get links from forum signatures and blog comments, but it’s becoming harder as more and more are nofollow, and many are deleted as spam because forum and blog owners are getting tired of the number of people who are trying to get links from their sites. Gone are the days when a link from just any site counted as a positive vote for your site, now there are some links that are useless. Just be aware that you can spend a lot of time and effort creating backlinks that are fairly useless if you’re not careful. For example, there was a time when it was a good idea to get links from directory websites, and literally thousands of directory sites were set up to cater to this demand, but now directory links are fairly useless.
As many business owners just don’t have the time to do the backlinking for their own websites, it’s usually extremely important for them to hire someone to perform their off page SEO, and whoever they choose should know the best sources of backlinks, and should also be able to get them from various different types of sites.
Overall good SEO requires understanding which keywords are the right keywords to optimize your site for, getting your on page SEO in place using these keywords, and getting some strong backlinks for your off page SEO. Once both on page and off page SEO are in place, a site has every chance of ranking highly and getting plenty of quality traffic.
We’ve covered the basics of SEO but it’s a complex system that requires expertise in all its moving parts. We handle SEO for top businesses in some of the toughest niches and markets all over the world. Call or Email Us and we will get in touch with you as soon as possible.
2Marketing.com is a full-service SEO company in Toronto, serving the following locations: Toronto, Scarborough, Etobicoke, Mississauga, Vaughan, Richmond Hill, Markham, Newmarket, Whitby, Hamilton, Oakville, Woodbridge, Brampton, Pickering, Ajax, Burlington.