SEO TORONTO THAT WILL MAKE YOUR BUSINESS STAND OUT
SEO Toronto & Web Design Company, 2Marketing has the passion, expertise and talent to develop an Internet Marketing & Web Design Solution that will make your business stand out from the crowd. With over 170,000 businesses, Toronto is one of the most vibrant, competitive cities in North America. With over ten years of experience serving a diverse range of clients in the Greater Toronto Area, Find out how Toronto’s best SEO and Web Design company can help you.
We offer our globally recognized expertise to our clients and digital partners in Toronto, all parts of Canada, Northern and Southern America, Asia, Oceania, Europe and essentially all parts of the conceivable globe. Our services include copywriting, website design and development, social media marketing, internet marketing, remarketing, PPC Management, Search Engine Optimization (SEO) and more.
We will do the work to attract the kinds of customers that you want,
so you can focus on your core business activities.
From traditional SEO (Search Engine Optimization) services to cutting edge Social Media Marketing for businesses, 2Marketing is dedicated to offering solutions that will assist our clients in growing and meeting their bottom line. Our SEO Experts won’t rest until your company’s online success is achieved.
- SEARCH ENGINE OPTIMAZION
- WEBSITE DESIGN & DEVELOPMENT
- LOCAL SEO
- CONTENT MARKETING
- INTERNET MARKETING
- SOCIAL MEDIA MARKETING
- CONVERSION RATE OPTIMIZATION
Why Your Business Needs SEO
The number of business websites that have sprung up over the past few years is staggering, and that’s not surprising, as many business owners have realized that in order to succeed they need an online presence, but few know exactly what it takes to succeed online because they don’t know how to draw visitors to their site. Why? Generally, because it’s not ranking for highly searched terms in the search engines.
There are usually a myriad of reasons that explain why so many business owners fail to get through success through their online endeavors, but once the right steps are followed it’s possible for many to achieve fantastic success. Unfortunately, there are sometimes misunderstandings about exactly what SEO requires and entails which make it hard for many companies to succeed.
The biggest issue is that so many business owners have no idea what people using search engines to find their type of businesses are actually looking for. That is, they may “guess” the right keyword to use, but will often get it wrong. There’s no point ranking for terms that get no or very few searchers. It doesn’t matter how many obscure terms you rank highly for, nobody’s ever going to find your site if nobody uses those search terms.
The first, and most important, step is doing some keyword research to learn exactly what terms are being used by searchers in order to find your type of business. But that’s only the first step. It’s also important to understand the concept of competition, and to know exactly how competitive those search terms are. While it’s great to rank for highly competitive keywords, it’s almost impossible for a new website to have any chance of doing so, so those keywords that are too competitive are not idea. Instead, it’s best to find keywords that are searched for less frequently, but have a lot less competition and are thus easier to rank for.
Of course, it is possible to rank well for a highly searched term, but it does take a very long time. While it’s great to aim for a site that ranks well for highly searched terms, remember you want traffic now, not years down the track, so aim to rank well for less competitive terms instead.
So, for those who don’t know much about SEO, what does it really require? Basically, there are two parts to successful SEO – on page optimization and off page optimization. On page is fairly simple. It’s a matter of ensuring that the keywords you want to rank for are mentioned several times in the content of the page, and are also used in the title tag and headers tags. It’s also important to get a meta description in place that uses your keywords and reads normally to both human readers and search engines. Your keyword should preferably be bolded, italicized and underlined at least once per page, and should also be used in the first and last sentence of the page’s content.
Once on page optimization is done, you need to get stuck into off page optimization. This part is much more labor intensive, and it’s one that some businesses neglect, or really don’t know how to go about properly. Off page optimization is extremely important if you want your site to rank well, even for only moderately competitive keywords. What it involves is getting as many links from other sites to your site, and if possible, getting those links from are those with high page rank, and even better are sites with.edu and.gov extensions, as these sites are seen as important by the search engines, and not just anyone can own one!
There are several ways you can go about getting backlinks pointing towards your site. While it’s possible to backlink yourself, many busy business owners choose to hire someone else to do their backlinking as it’s more time efficient. When looking for someone to do backlinking for you, don’t just choose the cheapest, you need someone who will guarantee their work and show you the sites they’ve linked from! Backlinks from pages like forum signatures or blog comments aren’t worth as much as links from high PR pages from well respected sites. When looking for a backlinking service it’s important to consider your budget as well as your needs. For example, if you want to rank for a highly competitive keyword someday, then you’ll need to invest in very high quality backlinks which will cost a great deal more than others but which will overall have the most impact on your future page rank and future ranking in the search engines.
Another thing to be aware of is that trends in backlinking change over time, as some earlier methods of backlinking are not considered useful anymore. Once upon a time it was easy to get links from forum signatures and blog comments, but it’s becoming harder as more and more are nofollow, and many are deleted as spam because forum and blog owners are getting tired of the number of people who are trying to get links from their sites. Gone are the days when a link from just any site counted as a positive vote for your site, now there are some links that are useless. Just be aware that you can spend a lot of time and effort creating backlinks that are fairly useless if you’re not careful. For example, there was a time when it was a good idea to get links from directory websites, and literally thousands of directory sites were set up to cater to this demand, but now directory links are fairly useless.
As many business owners just don’t have the time to do the backlinking for their own websites, it’s usually extremely important for them to hire someone to perform their off page SEO, and whoever they choose should know the best sources of backlinks, and should also be able to get them from various different types of sites.
Overall good SEO requires understanding which keywords are the right keywords to optimize your site for, getting your on page SEO in place using these keywords, and getting some strong backlinks for your off page SEO. Once both on page and off page SEO are in place, a site has every chance of ranking highly and getting plenty of quality traffic.
We’ve covered the basics of SEO but it’s a complex system that requires expertise in all its moving parts. We handle SEO for top businesses in some of the toughest niches and markets all over the world. Call or Email Us and we will get in touch with you as soon as possible.
WEB DESIGN TORONTO
Website Design For Small Business
How do you get a powerful LEAD SIPHONING business website? How do you get a look that you will love with the latest, leading technology behind it? But most importantly, where do you start?
That’s what we are going to answer in this article.
Having a nicely designed website for your business should be a top priority. But more importantly, you should have it loaded with fresh content and fully optimized to easily drive traffic. Why? Because a website should serve at least one of the following purposes:
Provide information about your business.
Market (or sell) your products and services online.
Create leads (or inquiries) to generate business.
Be a source of information (i.e. blog) for your specific area of expertise.
Here is a breakdown of how you should approach creating a web 2.0 small business website:
- Plan Your Website
- Choose Keywords
- Write Your Content
- Leverage Social Media
- Build Your Website
Plan Your Website The first thing you can’t do is get a website because everyone else has one. It has to have a purpose and you have to find out what that purpose is. What’s the objective of your site? Is it to
- Sell a product,
- Market a service,
- Capture a sales inquiry,
- Have someone subscribe to your blog’s RSS feed, or
- Get followers to your twitter feed and Facebook page. Chances are you said yes to most of these.
Once you know your objective, you can go about creating your website to achieve what you want. Without this first and most important component, you can’t get your website visitor to do what you want them to and they will be just left wondering “Ok, but I don’t understand how you can help me” as they leave your website. So now that you understand this and you have your objective, the next step is to determine what keywords are important for your website.
Choose Keywords Before you go off spending countless hours writing content for your website, it is important to find out what people are searching for on the Internet that relates to your business. For example, let’s say ACME Web is a web design company that provides web design and software development services. The type of visitors we want on our website are the people that are on Google typing “website design”, “website design company” or “software development service”. Why are keywords important? Because they enable your content to be ranked by Google and increasing your exposure on search engines will drive organic traffic to your website. That should be your Search Engine Optimization (SEO) strategy for your business. Organic search results are the results you find in Google that are right under the search bar below the paid advertisements. You want great placement without having to pay Google. To rank well in organic search results should be your main SEO strategy. Remember, SEO is forever while ad placement is temporary (and costs money). So before you begin creating your content, make sure to pick your keywords carefully. Use free tools like the one provided by Google to help you in determining what keywords are right for your business.
Write Your Content Your website can look awesome. But that doesn’t matter if the content doesn’t provide the website visitor what they came looking for. If you fail to provide meaningful content, your website visitor will simply leave looking for someone else and all that time, effort, and money you spent getting them there would be a waste. When a visitor arrives at your website you have just a few precious seconds to capture their attention and deliver your message as if they were standing right in front of you. You know your business well and how you want your clients and potential customers to see it. Get down on a personal level and abandon that overly technical or complicated message. Keep it simple and straight to the point. Use those couple of seconds you have to capture your website visitor. Remember, good content is what drives search engines. As we discussed in the previous section, you have to include the right keywords in your content. The last thing you want is someone being directed to your site only to leave and never come back.
Leverage Social Media When you create a web page or blog post, share it. Post it on your Facebook page or Twitter feed. Social media is and easy, free way to get your business out there to a large number of people waiting to hear about it. Setup a blog and let your website visitors read and comment on it. You need to engage your audience. Some of the website visitors will notice you’re on a social network they use and will follow or friend you. Don’t be afraid, that’s a good thing because you got their attention.
Build Your Website So now you have a good idea what your website needs to do and what you are going to put on it. Now, how do you get your website online? Without getting too much into technical talk, you‘ll need what we in the web community call a Content Management System, or CMS. With a CMS you can manage your website content, design, and features. At Teckpert, the CMS of choice today for our small business clients is an open source platform called WordPress. WordPress is one of the most popular blogging tools available. But what many people don’t know is that it is a powerful CMS that can be used for more than just a blog. With WordPress you can build a small business website that years ago would have cost tens of thousands of dollars. WordPress was designed as a platform for bloggers, but you don’t have to use it as a blogging tool. With a few modifications, it can be used to power your website. The fact that WordPress was designed as a blogging platform gives it some great advantages. It is optimized for easily publishing and you can add or update content without having to hire a website design company. And getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new page, article, image, or video.
Expanding on topics earlier in this article, WordPress provides a strong foundation for:
SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many SEO benefits that WordPress provides for free.
Content – it is easy to update content on your website without knowing HTML. I am sure you don’t want to learn HTML and how to use a tool like Dreamweaver. Do you want to have to “ask” your webmaster every time you want to make a small change to your website? Well that is a thing of the past. Once WordPress is set up, you can easily create new pages or edit existing pages using a simple rich text editor.
Social Media – all your pages and posts can be easily configured to share content on most, if not all, social networking websites. Furthermore, each category you setup comes with its own RSS feed for easy distribution.
Plugins – there is a large community of developers creating themes and plug-ins. This means you can browse and use great design themes from a large collection, or extend your website with contact forms, a slick image gallery, a shopping cart, or hundreds of other cool features without having to hire a web developer.
Don’t suffer the same frustrations other small business owners experience with their website. With WordPress you don’t have to worry about that problem anymore. Building a website that is designed to meet your goals powered by a full featured content management system like WordPress will set your website up for years to come. WE ARE EXPERTS AT WEBSITE DEVELOPMENT, CALL US TODAY.
GOOGLE MAPS OPTIMIZATION
5 Useful Local SEO Tips for Your Business
Business is global. The World Wide Web is – worldwide! What else is there to say?
It is undeniable how far the Internet can reach today. And through this, business marketers from all parts of the world are able to target a wider field of potential customers.
However, global companies are not then only subjects that exist when it comes to business – so is local SEO
As I have mentioned, the web is worldwide, but if you have a company which provides services in a tiny area at a small part of the world – wouldn’t you want to be the best in that area?
A customer that wants something fixed or requires services which can be easily accessible, would start looking at business establishments in their area to cater their needs.
Local SEO is a strategy that acts like a local section of the yellow page. It aims to get your name and business website to rank high in local searches for people located in the general vicinity. There are ways you can do for this and we’ve listed some of them.
5 Cool Local SEO Tips for Your Business
- Target Audience and Their Needs – get a clear idea of you audience target. These are the defined set of consumers that you will market your products to.
As a business marketer, you must think about your product or services on who it appeals more: men or women? What are the typical ages of people using your products? Does it require certain marital status or income to be able to afford the price of your brand?
Some online research study searching behaviour:
- Women use city or town name in their searches.
- Men use zip or postal codes in their searches.
- Older people use queries, search terms or full sentences.
- Young people use general terms.
Talking points from these ideas can help you generate strategies on how to best start with our target area.
- Links From Local Sources – getting links towards your site can help increase your online presence and search rankings, and websites linked to you can also help in making your business noticed by search engine algorithms which will bring you in view of your target customers.
However, keep in mind to choose your local sources to get linked. Make sure to choose reputable sites and good strategies.
Some of what you can do is:
- Sponsor Charity Events like school fundraiser, athletics group or non-profits. It is a way of giving back to your community and getting listed on organizational websites.
- Get links from local newspapers. Newspaper websites provide sources of information through articles or news story. Getting in touch with the local publications can get your business mentioned and linked from a related report from their press coverage.
- Working with local college or university websites is another good local source. Your business can be featured from the sites marketing department.
- Get Listed in Local Business Directories – local directories such as Google Places, Yelp, Foursquare and Hotfrog have important roles in getting your presence known online. They work like the traditional Yellow Pages minus the cost since they have free listings.
Local companies can get their business listed and fill up all the important information as well as the description their business services.
Some good things about free listings are:
- Search engines rank directory entries higher in SERP.
- It is a lot less expensive compared to placing printed ads for your promotion.
- Live links of your site can be included in business listings which search engines will count as backlinks to your sites, and increase your website visitors.
- Get Reviews – consumers tend to use products which other people are using as well. By this, an individual looking for a local business for a particular product or service, most likely, will read reviews to determine if the company can provide them the things they need.
Many business companies shun bad reviews for the fear of getting a bad image. On the contrary, it is encouraged that companies note reviews – good or bad.
Good reviews can help boost your rankings with search engines as well as bring in more potential clients. Bad reviews are also useful; businesses can take points from these to look on ways to further improve their services and product effectiveness. As more people talk about your company, the more popular you get.
- Web Page Titles – the title tags of your web pages serves as additional information about the link given to the users that tells them what page they are headed to.
Making separate web page titles can give the search engines chance to review more content. These are the blue words that come out in Google SERPs.
According to a blog post form Andrew Shotland’s SEO guide site, the title is an important element of SEO. He advised to:
“Put the search terms you are targeting in our page titles. In general keep the titles as brief as possible while at the same time making them appealing to searchers…”
“Put the most important keywords at the beginning of the title. Don’t worry about getting this perfect the first time as these are very easy to change and Google usually reacts to these changes quickly…”
Shotland also added: “… make sure you add your city name as the titles as a lot of people search for your service in your city…”
The ones mentioned above are some of the tested techniques to make your presence known in your local area. There are still countless of other ways in improving your business with local SEO strategies. What’s yours?
2MARKETING HAS A TEAM OF LOCAL SEO EXPERTS THAT WILL HELP MAKE SURE YOU DOMINATE YOUR CITY FOR YOUR RELEVANT AND KEY SEARCH TERMS.
Why You Need A Content Marketing Strategy
The presence of the Internet broke down all the old rules, regulations and expectations when it came to controlling information, and now it’s a free-for-all when it comes to publishing, ie. The “production and delivery of content.” No gate-keeper can stand against the transmission speed of the Internet, and the sheer numbers of people who want to share their messages on it.
Of course, on-line you can still find the big publishing houses like HarperCollins, Simon & Schuster, and Random House. You got the film companies’ Warner Bros., Paramount, and 20th Century Fox websites. You’ve got production companies, music artists, and all sorts of creative minds sharing their labors and their work on-line. You also have millions of smaller content-creators on blogs, channels, websites, and various other media-sharing hubs (for example, DevianArt and ConceptArt.org).
What are the new rules to thriving in this world-wide network? How do you navigate the possibilities and get noticed in your field, market or niche?
If you want to be recognized at what you do, there are certain elements you should have.
You need content that gets attention and turns casual visitors and lurkers into customers, followers, fans and supporters.
You need to present your content in such a way that it helps you connect to your target audience, and keep you connected.
Yes, the most used words for this are optimization, leverage, and maximizing, and if they’ve put off because they’ve been used so much, here’s a more relatable scenario:
Put good content (and marketing it) in the context of having a wonderful conversation with a trusted friend, a talk that leaves you feeling better, or more enlightened, or more informed afterwards, and then being able to go back to that person time and time again. You know that friend is good for you, you trust your friend to tell you the truth and give reliable information, and you know how to get in touch with that friend when you need to. That’s basically it.
Put it another way: who would have thought that an entire movie that’s basically hours’ worth of a rambling conversation would be so popular, much less succeed to make 2 sequels? (The trilogy in question: Before Sunrise, Before Sunset and Before Midnight. (People get engaged. They could relate, they could see themselves in those roles. Content marketing is sustaining a conversation. We all have something to say, and there are ways to present our messages that ensure that they are listened to and that people would want to respond. Content is aimed towards a target audience, optimized for search engines, and aimed towards building connections, a network, a community.
With the current world economy being what it is, it’s only standard business practice to leverage your content for everything it’s worth. It makes the most out of your time, labor and money. You need to develop a strategy, put it into play and have systems in place to measure the response and improve the results. A business isn’t a business if it doesn’t make money, and content marketing is an inevitable part of running a successful business.
Content marketing requires you to come up with the following:
High-value content-relevant, timely, reliable, and helpful. Information that drives customers to action.
Optimized presentation – using a comprehensive strategy and multiple tactics to get your market to act.
Here are a few questions to get your creativity humming:
What’s your plan composed of? What are its phases, compositions, resources and weak links?
How is your production schedule and support slotted out? Who is in charge of content creation, directing the themes or thrust of the content, and then orchestrating its dissemination?
How will you promote your content, and through what channels? Ex. Authors usually have book signing, radios often have companies sponsor contests, etc. Media events and shop openings, newsletters, promos, and special announcements on Facebook are other examples.
Subsequently, what tactics will you integrate with your plan? Will you focus on the on-line than offline efforts: social media, ad campaigns, blurbs, tweets, etc.?
How will you measure the results of your marketing plans? There has to be positive impact for your customers and your business – where do you go for that data, and what do you need to measure its impact?
It’s a constantly moving puzzle piece linking advertising, social media, promotions, sales… Using them in conjunction will help you cast a strong net(work) to gather attention and customers.
Content marketing also crosses over and links virtual and brick-and-mortar entities. For example, think visitors. Online and physical stores have them.
Think about this if you’re a specialty store. Think of tourists – even if you’re only one store in one city, online store removes geographic boundaries. You just use UPS or FedEx for deliveries. A compelling online presence is how people will know you’re there and selling great stuff. You can get visitors from out of town, who’ll also be able to spread the word and recommend your shop. When you make yourself available over the Internet with searchable, great content, you can sell online and in-store. Sing your digital presence as a highway to advertising and media relations lets people find you and get you in touch with your market.
It’s the basic information that you have to pick – what kind of content would satisfy your market’s need? Put it on your website, whether it’s video, sign-ups for newsletters and e-zines, regular content via blog-post, and accessibility through social media networks … these are digital channels. With potential to access a worldwide audience, you can be your own publisher, marketer, promoter, and advertiser.
As over-used as the phrase is, “adding value” is not a joke – building trust and reliability leads to building your own recognizable voice and identity online – a brand, your brand. It’s the image that comes to mind when you think of names like Disney, Apple, McDonald’s, etc.
Successful content marketing comes from answering to your markets need reliably over time, that makes you a believable authority and resource, the “go-to guy”, the accessible point of help.
Content marketing is easier now with all the low-cost and no-cost online tools – free blogging accounts, YouTube accounts, free social media accounts, low-cost web-site hosting deals, etc. the fact that there are hardly any barriers to posting what you want online just opens he playing field to millions – so you need to have a plan to help you compete and come on top.
You have to define your ultimate goal. Authors need to tell stories, businesses to sell services and products, musicians to make music and live off it. Whatever your chosen livelihood, a solid content marketing plan helps you focus on what to do to guarantee you the highest probability of success and how best to go about seeing it done.
WE’LL HELP YOU SPREAD THE WORD LIKE A BIRD, WE’LL MAKE SURE YOUR CONTENT FLIES.
Pay-Per-Click Marketing Service
PPC Management Benefits
As we are heading forward, technology has taken over a seemingly high level of command on almost everything in the modern world. Where our dependency lies upon the very technology, it is hard to imagine a life without it. Now, as the way technology has recently adopted a face of digitalization, it has suddenly started looking like a quicksand, where everything has been absorbed and turned into a new digital world. Well, as of now, the world has witnessed an immense change in the commerce patterns too, where the business houses have started shifting their cells into digital genes.
Well, Digital Marketing has just not been proved as the bedrock of marketing, it also squares the idea of how cost efficient marketing can be done, with a higher productivity. No matter, what the size of your pocket; Digital Marketing can help in establishing the portfolio, in far more productive manner, where every penny spent could actually help you in generating the value, the money or the branding. But no matter what you gain here, there are very slim chances you will end up being a rack. Now, the concept of Digital Marketing allows a business or an individual or an entity to bring their business on Internet and establish it by the means of marketing online with or without organic and inorganic techniques.
Now as of now, if we will see the commercial side, inorganic Digital Marketing has an extra strong element called “PPC” or “Pay Per Click”. Pay per Click Management involves an extensive process, where a wide variety of Ads and Campaigns are designed in order to market a business or a webpage or a portfolio. As we go into detail, the idea behind the Pay Per Click is to direct the traffic to a website and the marketer only ends up paying to the publisher if he/she gets a click on the ads, they have been running online. Recently, Pay per Click has evolved as one of the most frequently used marketing tool in the world a one single unique market.
Benefits of PPC advertising:
Pay only when someone performs a desired action such as clicking on your ad: The one single reason, why PPC advertising is considered as so rational and straightforward due to its unique advertising structure. Unlike other commercials, where the money is spent in the hope of targeting an amount of people in expectation of returns, without knowing who is actually engaged with your ad, PPC advertising accounts you the every penny spent on it and can give you the real time insights about how many users have been interested in your ads and what has been generated. In short, resources have been utilized well here.
The Budget and You: Budget is what allows any individual or organization to foresight the future plan of the revenues, resources, costs, income etc. in return to every dollar spent for the purpose of marketing, branding and image etc. Now, unlike the conventional marketing tactics, where a big budget is defined to target a set of fragmented audience, PPC advertising gives you the flexibility for your budget. You may choose to set your budget for a day to the weeks or the month, which allows even the smallest vendors and individuals to take a maximum advantage of it.
Instant Results: We are very much aware of the role of Search Engine Optimization, where organic tools are required of the marketing for your webpage or the site and it is designated as a long term plan. But, simultaneously it is also very much necessary for a business to start generating a few bucks at the side, to sustain for the organic long term plan. A few extra bucks can help you increasing your budget and fuel you for an extra innings. That is very much possible with PPC advertising where, the business can be generated instantly by simply diverting the web traffic to your particular business web page, which might fulfil your purpose by lead generation or form submissions, bookings, services, etc. it is as simple as you get on with PPC advertising today and you can practically start witnessing the traffic from tomorrow itself.
Keywords: it is an old saying “Don’t feat the weapon but the master who yields it” and so is like it, PPC advertising is all about the right sets of keywords which increases the worth of an ad in any campaign. Without it, no campaign can achieve the goals put on its shoulders. A right set of keywords not only helps in better penetration and achieving the targets but also enables the organic marketing or search engine optimization team to analyse the particular set of keywords, which are potent in conversion and can be utilized in organic search marketing.
Audience: Audience is what makes your business worth. If your business doesn’t have an audience, then it will be very difficult to sustain for a longer period of time. For a successful business plan, you need to identify your audience, their location or demography and other information related to it. Unlike the other marketing techniques, PPC advertising enables you with a wide variety of options to target your ads to any particular set of audience with the precise location. E.g. if you want your ad to be run only in New Delhi and you would like to target only the students, then PPC enables you to do so. All you need is to select the demography and design the keywords with exact matches like students or youth etc and there you go.
Another boon is you can choose to target your audience wherever you want, from mobile to PC or the Tablets. PPC advertising allows you to manually choose to target anything mentioned above and you may run a different set of campaigns for mobile or PC or the tablets.
You may choose your audience to engage with you as the way you want, whether you want them to reach your website or to give you a call. You may set the landing destination of your choice and can reap the total benefits of it.
There are countless other benefits of PPC Advertising, where it is difficult to explain everything with the words but the simple and precise answer would be: “PPC-has always been one of the big things in digital marketing, something where the possibilities are endless”. We will help you tap into this endless possibility.
In such a dynamic world, where you might come across a situation where you need to take a decision for the purpose of marketing yourself or the organization you worth with, a few extra knowledge of Pay Per Click Management can add a few stars in your resume or your portfolio.
Benefits of Internet Marketing Over a Traditional Sales Channel
A website is an absolutely essential ingredient for the success of your online business. A physical store is used to sell traditional offline products and services. Without a website, this store is only able to sell these physical, tangible products a few hours per day. They are only able to sell to people local to the area or to people willing to drive to the store and then transport the items back to their office or home (wherever that may be).
An online website is able to automate sales directly from the customers browser, with no need to travel to the store to make the purchase. Due to this automation, your website can also make sales while you are sleeping! Even to people who live on the other side of the world! And with Amazon, E-bay and other product suppliers, it is possible to sell tangible, physical products as well and never have to hold them in inventory or mess with shipping them. Whether you are selling digital or physical products or you are in the business of offering your services, a website is a must. Having a website makes your business and products more legitimate in your customer’s psyche. If you set up your website properly, it can act like a store front and a customer help desk at the same time.
The Benefits of having an Internet marketing website
- Free Organic Traffic – Having your own website will help you to get organic traffic for free. By writing informative articles for your website, you will get traffic from search engines very quickly. Make sure your articles are keyword rich. A keyword rich article on your website will bring traffic related to that keyword to your article.
Search Engine Optimization (SEO) is a long-term process. The more articles and the more SEO optimized your website is, the more visitors to your website you will receive in the long run.
If you are creating a blog for your online presence on blogger.com, tumbler.com or WordPress.com (just to name a few host services) then these services may be shut down by the company hosting these websites, at anytime! It’s better to register your own website from a domain registrar like GoDaddy.com. You will also need a web hosting company to host the files of your website. GoDaddy.com is one of the best web hosting companies out there (in my opinion) and I have been hosting my website with them for years. They offer amazing customer support and they work hard to fix any technical issues you may have. (And this is not an “affiliate offer” – just a recommendation)!
- Branding your self – By having a website in your company name, you are branding yourself and your services. The longer your website stays online the more credible your business becomes. Your customers can visit your company website anytime they want and learn about your products or services. Your website helps you to become an authority in your niche and that will attract more traffic. You can also build a more efficient social presence on social networking sites if you have your own website. Your customers and other partners will know that you are there to stay (unlike some other companies that offer products and services through online “yellow pages” and then disappear). Your website is also easier to maintain and its maintenance charges are considerably less as compared to an offline business.
- Increasing Sales – You can build an online storefront that showcases your products or services. There are payment processors that automatically handle the sales, 24 hours a day and 365 days per year. Once your online marketplace is set up, you are able to receive more sales and more reviews for your products. Customers love reviews. In the offline scenario, most of the customers come to the store though referrals from previous customers. In your online business, potential customers read the reviews left by the customers who used your products or services. The search engine also ranks the products in your shopping cart in their search results. You are also able to get sales from different countries from around the world. Your website can make your business go global!
- Customer Support – You can provide efficient customer support through company emails and chats. Your customers can directly contact your sales representatives and het their issues resolved. Email and chat support are cheap and faster than telephonic conversations or in store visits. It is easy to “hire out” customer support using Odesk.com or Fiverr.com (and many other sources). Really, all you will have to do is look for a “Virtual Assistant” (VA) who is able to read the emails and provide responses (in your name or your business “customer support name”). You can provide a list of the most common problems depending on your business model. That way, your VA is your customer service rep online. Only those emails that are unable to be resolved should be forwarded to you for immediate action. One very important thing here, make sure the VA forwards you a daily list of customer service issues and how that person was able to resolve the issue. You do not want to outsource the “reputation” of your business and you want to always make sure your customers are being taken care of in a proper manner.
- Build your own email list – You can build your own email list to keep in touch with our customer base. You can send emails to them and inform them about the various products you are offering at the moment. Staying in touch with your email list is very, very important. Even if they do not buy from you now, they may very well purchase from you in the future.
If, after about two months of emailing your list (at least once every three or four days – but not all “selling” stuff – put some quality information in the emails that your customers will find beneficial), it is time to do some “list cleaning.” Go through your list at the end of each month and delete those who have not opened and read your emails for two months straight. This keeps your list clean and it improves your open rate and reduces the “opt out” rating and complaints as well. If they have not read any of your emails in two months time, they are not serious about your business.
These are just a few of the benefits of having an online business/presence as compared to or in conjunction with a traditional “brick and mortar” business. Yes, there are benefits to having a traditional store where customers stop and browse and maybe buy something. But if your business is able to capture the power of the Internet, you are able to keep your store open 24/7/365 and possibly never have to touch inventory again! If you are in the Info Business online, you are able to deliver the product instantly to your customers as well.
I hope you were spurred to thought on a few of these subjects discussed above. It is my intent to show that online businesses are more than capable of holding their own in this day and age as compared to the old-fashioned way of doing sales. Yes, the “old ways” still have relevance and they are needed in certain areas. But in no way should you limit yourself to just “having a store.” If you are in the “offline” business, sit down and write out a few ideas on how you can have an “online presence” as well. Expand your store into the Internet world and go “around the world” with your products and services!
WE ARE A FULL SERVICE AGENCY THAT CAN HANDLE ALL OF YOUR INTERNET MARKETING AND DIGITAL MARKETING NEEDS
SOCIAL MEDIA MARKETING SERVICE
5 Benefits of Social Media Marketing For Small and Medium Sized Businesses
Let’s just tip the bag out on the table.
Social media offers businesses large and small an extremely valuable type of marketing and one that can truly achieve all the objectives that banner ads, printed media and TV advertising do in a way that is highly cost-effective and eco-friendly. You can use social media marketing to raise your profile, push more visitor traffic to your website, announce special promotions, focus on the promotion of new products and services, improve your customer services, conduct up-to-the-minute market research, establish new brands and strengthen existing ones. You can also use it to see what your competition’s doing and stay one jump ahead of them. You can build your personal reputation, find a job, keep in regular tough with like-minded people and other professionals in your sector.
That must be at least five benefits but let’s look at the really persuasive ones.
First of all social media marketing is an excellent means establishing a brand and raising awareness. People flock in their many millions to social media sites, particularly using Facebook, Twitter, YouTube and LinkedIn, so if you show your brand there you have the means to create a positive online company or personal business image. But in all of these media you must try and develop a light and easy touch – you are doing business but you are doing it by showing a friendly and communicating face. This is not about hard selling. Instead you are inviting people to look further and you have the opportunity to do this quite often in witty and funny ways. If you use YouTube, an amusing or intriguing short film will quickly be shared among large numbers of people. Whatever you do the intention is to make the information interesting and relevant enough to get the audience to share further.
Secondly, by using social media marketing you will assemble a network of core supporters, people who start to enjoy or trust the information and general image of your company that you present and who will share with others. For both new and building businesses the development of a core of loyal supporters online can be essential for driving your business forward.
Thirdly, through the links and invites you create, social media marketing will drive more traffic to your website where you have the opportunity to set your stall formally and provide chapter and verse about your products and services. By increasing this traffic to your website you will steadily obtain a higher ranking among the search engines. This will give the website and the business greater visibility and online profile which will convert to more sales and increased profits.
Fourthly – and here we can perhaps compact a lot of slightly separate benefits into one – the use of social media marketing is the means of showing the personality and the human face of your business. Your Twitter messages carry a real human voice and they can become a means of communicating directly with supporters to provide both a generalized and particular form of customer service, explaining products and services, and gaining vital feedback. Through the use of your personal voice, social media becomes a means for you to showcase your talents and set yourself up as an expert in a particular professional or business field. You can use Twitter messages to direct followers to blogs where you can expound upon a subject in more detail and the blogs can all link back to your website. There are many aspects to this ‘personal’ feature of social media marketing, not least that you can use to share ideas with like-minded people – particularly using LinkedIn where you can focus on developing a professional network.
Not least, social media marketing gives you the opportunity to look, listen, learn and adjust your products and services accordingly. People are amazingly quick to offer their feedback and they use social media noisily and frequently for this purpose. Listen well to the constructive criticism and don’t just seek out the praise – both are valuable. But also you have a chance to look and learn about what your competitors are doing, what offers they are making and what ideas they have jumping out of the hat to surprise and intrigue their own followers. If you keep a close eye using social media networks you have the chance to move quickly to tune up your own offers or present promotions in a different light.
Of course life is not that easy. Like anything you do in marketing you need to think carefully about what you want or need to achieve through social media marketing and tailor your campaign appropriately. If you are too quick and too clumsy, it is quite possible to put out the wrong sorts of messages and find yourself and your products and services at a viral disadvantage that will do no good to your reputation. And don’t listen to all those lovely stories that seem to suggest that you just send one or two messages on Twitter and suddenly you have a thousand followers all dedicated to dangle from your every word when they are not online buying your products. You need to be patient and thorough to build up a good base of followers. However, the time you spend doing this can pay itself back handsomely – although it may well service your purpose to seek some professional assistance to get started.
WE HAVE A TEAM OF SOCIAL EXPERTS THAT CAN HELP IMPROVE YOUR BRAND AND EXPOSURE OF KEY PLATFORMS PERTAINING TO YOUR BUSINESS/OPERATION
CONVERSION RATE OPTIMIZATION SERVICE
4 Ways to Increase Your Website Conversion Rate
These days all most people can talk about is getting more hits to their website. If their website is designed to sell, that’s all well and good – but I see far, far too many companies worry more about traffic and not enough or not at all about conversion rates.
“Conversion rate” refers to the percentage of people who visit your site that get converted into actual customers. Optimal website conversion rates hover between 1-3 percent.
- Put your visitors in “shopping mode”.
Not everyone who visits your website comes because they want to buy. In fact, most of them don’t. Just like the majority of the people you see at a mall, most of your visitors arrived for one of the following reasons:
A. Just to browse B. Because they were bored c. Because they were curious D. By accident
I think it’s safe to say that no customer fitting into any of the above categories is in true “shopping mode” – that is, actively looking for something to buy.
How do people “get into shopping mode”? Mall stores do it chiefly with enticement – from creating the illusion that everyone else buys from their store, so you should too, to intentionally wafting delicious-smelling food as far as it can reach (you don’t think they could contain the smell of the popcorn or stir-fry if they wanted to?)
Unfortunately for you, websites don’t smell and it’s likely that none of your visitors’ peer will ever know that they visited your website – so there “it’s cool to be here” and “this smells awesome” go, straight out the window.
So, how do you put your visitors into shopping mode? By giving things away.
I’m not talking about the whole farm here – just enough to show them who you are, what they need, and that they want what you have. This article is a perfect example – it’s free, it’s written to help you and to convince you that you need and want to up your conversion rate. The most important part is that I’m not writing about something that can easily be done yourself, nor something so complex that you couldn’t accomplish it if you really wanted to. The subject matter is just complex enough that some people reading this will be motivated to increase their conversion rate but either won’t want to do it themselves, or would prefer to have a professional firm handle it. (or both).
- State EXPLICITLY what you do.
It boggles my mind how often I have clients come to me that just can’t figure out why their website isn’t converting when their website doesn’t even explain what the company does in the first place. Let’s have an example!
“But we make shoes!” He’ll say. “There are pictures of shoes on the website! See?”
No, I don’t see. The problem is that the business owner in this situation is either unable or unwilling to see his website through the eyes of a potential customer that has never heard of his company before. I don’t know whether he designs shoes, sells shoes, fixes shoes, shines shoes, or just has a shoe fetish.
You would be shocked at how many potential new customers your website is losing right this very minute because of nothing more than confusion about exactly what it is you do.
- Earn people’s trust.
This one is an easy one, but also an extremely important one. Too many websites feel like they’re stealing a potential customer’s attention away from “the important things” like a products page by including a prominent “about us” section. The problem with this philosophy is that in an age of identity theft, Nigerian princes, and all other manner of digital crime and trickery, very few people are going to be compelled to purchase from a faceless, soulless website.
The four most surefire ways to earn a visitor’s trust are as follows:
- Create an “About Us” section. Introduce in plain language both yourself and your staff, being sure to include a healthy mix of both personal and professional details – that is, tell your visitors why each person is great at what they do (professional) and also why each person is a great person (personal).
- Start a company blog designed to entertain and educate your visitors about your industry. (Important: NEVER use a blog post to explicitly advertise a product – you will lose all credibility and any benefit that your blog has given you.) When blogging, it is important to write in such a way that the reader feel as though you and they are having a personal conversation: use your own name, and write in a conversational tone. Never use your company as your identity. (For example, this blog is written and maintained by Carter Schimpff – not Garraty Group Marketing.)
- Include customer testimonials prominently on your website. I can’t stress the importance of this one enough. It’s one thing for you to tell potential customers that you’re trustworthy. It’s quite another for their peers to do so. (Important tips: Whenever possible, include a candid headshot of the customer providing the testimonial. Research has shown that if the headshot looks too professional, people are given to assume both it and the testimonial are fake. Most importantly of all: NEVER write fake testimonials for your website. Trust me when I tell you that you’ll be the only one who “can’t tell it’s not real.”)
- Make a brave guarantee to show them you mean business (and that you want theirs!)
What do I mean by a “brave” guarantee? Let me give you two examples – you pick the one that most appeals to you:
Your satisfaction is guaranteed!
Your satisfaction is guaranteed. If you are unsatisfied with our product or service, we will refund your money with no obligation!
As a “pretend customer” which of those appealed to you more? Statistically, 92 percent of you are telling your computer monitor that the first one appealed to you “almost none or not at all” and that the second one made you far more inclined to trust the company, its products or services, and more willing to give them a try.
Most likely, some or all of you are scared to death to try offering a money back guarantee – too worried that some unscrupulous customer is going to try and screw you out of your hard earned money. I know it can be tough to take the plunge, but let’s work some numbers:
Of the percentage of customers who are unsatisfied with your product (which hopefully isn’t large – if it is, you’ve got bigger problems than conversion), only a minuscule 2 percent are statistically likely to take you up on your money back offer. Putting some real numbers to that, let’s assume that on par, an average of 8 percent of your customers are “unsatisfied”.
CALL 2MARKETING TODAY FOR HELP WITH YOUR CONVERSION RATE PROBLEMS AND HOPEFULLY WE CAN HELP YOU OPTIMIZE CONVERSIONS.
A Second Chance at Love
Consider this bit of pre-smartphones classic situation comedy:
Guy meets girl at a laundromat.
Girl gives guy her number
Guy accidentally washes the receipt she wrote it on.
All hope of love is lost.
The poor schlep. If only he had a second chance, right?
Fortunately for him, we’re all familiar enough with TV tropes to know that their story doesn’t end there. Fate will intercede to bring them together again, and all will be well.
Fortunately for you, the story of you and your prospective customers can have a similar happy ending.
In many ways, marketing is like dating. There’s an initial introduction, followed by a period of wooing to secure their digits (or email address or mailing address or Facebook “like,” as the case may be). Every step – and every hour and every dollar spent – along the way in nurturing that relationship is designed to keep things moving through the proverbial funnel to greater levels of commitment until you arrive at a proposal (call to action) and the resulting commitment (conversion).
But what if, in spite of your best efforts to get your customer to the alter (the checkout or contact form), they lose interest, forget you exist (ouch!) or, worst of all, go AWOL before clicking “submit”? like the guy in the laundromat, you need a second chance.
Enter remarketing – the fairy godmother of sales.
Reunited and it feels so good
As you probably know by now, there are plenty of things you can do both to optimize your chances of converting a new customer and to minimize the odds that a shopper will walk away from their cart mid-session.
Inevitably though, despite your best efforts, some prospective buyers will simply fall through the cracks. They might decide they need more time to consider their purchase, or they might be pulled away from the computer by one of the many distractions of daily life. Whatever the reason, unlike our friend in the laundromat, you don’t have to rely on fate to reunite you. You have more than a damp blank receipt in your pocket; you have the ability to deploy remarketing.
In principle, remarketing is not rocket science. It’s exactly what it sounds like: reaching out once again to someone who has already responded to earlier marketing efforts and engaged with your brand on some level. Essentially, it’s preaching to the converted – or nearly converted – if you will.
More specifically, remarketing uses information collected about a visitor’s activity on your site (e.g., viewing a product page, adding a product to their shopping cart, etc.) to put your brand and your products in front of them again via a highly targeted follow-up message that’s customized based upon parameters relating to the actions they took while on your site.
Typically, this follow-up is executed in one of two ways: either by pushing ads for your products out to other sites as they continue browsing or by sending an email message directly to them if their contact information is available to you. These ads and emails typically feature tailored messages and images designed specifically to re-engage the prospect in the action they previously abandoned based on information collected about their browsing activity.
The nitty gritty
How on earth does this work?
What’s happening behind the scenes is that a code snippet provided by your analytics resource of choice (e.g., Google AdWords) is imbedded into the source code of strategically selected pages of your site.
This code then places a cookie into the browsers of those who visit such a page on your site, assigning specific information about their visit. These cookied visitors are skimmed off into a new “audience” within your analytics and sent customized ads over advertising networks known as Demand Slide Platforms (DSPs). Google AdWords is the probably the best known DSP, but there are a host of others out there, many of which claim to specialize in remarketing. Alternately, recipients of remarketing may instead receive automated, custom-tailored emails if that visitor has previously provided their contact information to you.
The proof is in the coffee
Let’s consider an example that’s close to home (pun intended). I recently visited the Bed, Bath and Beyond website in search of an espresso machine required to make my time all-time greatest obsession: coffee (more specifically espressos).
I located a top of the line espresso machine on the site but did not select the option to “Add to Basket.” Within a few hours, I saw a follow-up for the same espresso machine (because I already signaled major buyer intent).
The “Buy Now” button embedded within this ad took me directly back to the page for the product, just one convenient click away from purchase. Guess what??? I bought that espresso machine.
One word of caution: as with any marketing strategy, you must always implement this tactic in ways that show respect for your customers and reinforce – rather than undermine – the trust they have in your company and your brand.
Overly eager DSPs will promise to make it rain, but there’s a fine line between a gentle reminder and creepy stalking – or “cookie bombing”.
A retargeted ad that reminds a visitor that they have items remaining in their shopping cart is a courteous customer service gesture. Bombarding them with the same ad for days or weeks will come off as a much more self-serving ploy that’s likely to cost you not only the potential sale that’s currently on the table but any future business from that customer as well.
Before you go off exploring the power of Remarketing, it could be a dangerous weapon in the wrong hands. Make sure to get in touch with us to help you with your remarketing campaign.
Copy Writing For Business & the Web
Copy writing is perhaps the most important aspect of your email newsletter, web pages and advertising campaigns. In the case of a website, it is the process of professionally building the text component in order to provide the Internet web user with the best browsing experience throughout their online visit. Copy writing is critical to the success of your website and other marketing ventures. Copy writing is not necessarily hype like the short phrases in magazine advertisements. Of all the skills required to practice business-to-business marketing communications, copy writing is the most important by far. It is both an art and a science.
Copywriting for the Web
Website copy writing will soon greatly increase in demand for building the successful online business because using selling and persuasive words can be powerful in terms of selling your products or services successfully. Web page content serves two different targets: the content must deliver the intended message to your customers; and, at the same time, optimize search engine rankings through appropriate key word phrases. Website visitors don’t read, they scan, and they have a very short attention span. Therefore it is essential that you use bulleted points and headlines wherever possible to increase the chances of the visitor seeing what they are looking for very quickly or having their attention grabbed quickly. Website content writing and research for websites is a time consuming process so you will find that professional copywriters will charge accordingly. However paying for their services will reap the rewards you desire.
Web surfers aren’t as easily parted with their hard-earned cash as they were once, so they need persuading. Good copy content is essential. We are not talking about those long winded single page sites which are smothered in yellow highlights and “ticks”, red text and never ending underlining! We are talking about good interesting copy, to the point, treating prospects as an intelligent life force and giving them a good reason to buy from you rather than go somewhere!
Writing your words
There is so much that needs to be considered and applied when writing for a website. The quality of thoughts is very much important when it comes to the content in terms of relating it to the structures of the site that you are writing for. Although things like key word density are important in SEO copy writing, there is more at stake to get good results in search engines. Business-to-business communications is about packaging complex messages for specialized audiences, and copy writing is the essential core of this process.
So why not take your time, write some articles and see how the traffic multiplies itself. Some business-to-business information sites sometimes provide a digest of small business ideas and articles that inspire, inform and generally keep small business owners up to date with the information they need to succeed. Your site is valuable to every customer; there should be articles in your website to help convince people to visit your site over and over again. The popular articles we write to help convince people to visit your site over and over again. The popular articles we write for email newsletters are often “How To” type articles that are of value to the recipients.
Effective copy writing is a key element in marketing communications for advertising and promotion. Effective writers should be part of your media project at the beginning – not brought in at the last minute to “tweak” the written content. Effective copy-writing is to learn how to write persuasive words in order to reach the targeted customers with the expected results. It should consists of words that are precise and clear for the effectiveness of all the content of your site because it will definitely give your visitors the confidence and trust to your products or services.
Instructions should be clear. Important information like contact details, delivery costs, terms and conditions, etc… easily accessible. Effective copy writing should lead users to the right information. If users struggle to find important information on your website, you are going to have trouble.
Your SEO copy writing should focus on two key factors: 1) Proper structure for SEO purposes and 2) Effective positioning and selling of your goods and services. Clear and effective website navigation schemes for maximum user and search engine browseability, should be implemented. Relevant “call to action” methods should be used to guide the web users to make their purchase or contact you.
I think you would agree that copy writing is one of the things that is woefully inadequate in many industries. Creativity has its place but good copy writing is always a shopstopper, it is a sales proposition that is hard to refuse. Writing good copy is not so simple as you think but it is key to your success on the web. Ad copy writing is one of the highest-paying of the creative professions, mainly because it is so difficult to do. It is rightly said that words are mightier than swords are composed in a manner that they are read as like listening to music.
OUR TEAM OF COPYWRITERS WILL HELP MAKE SURE YOU GET YOUR MESSAGE ACROSS IN THE BEST AND MOST PERSUASIVE WAY POSSIBLE.