2Marketing Web Design & SEO Company in Toronto has the passion, expertise and talent to develop an Internet Marketing & Web Design Solution that will make your business stand out from the crowd. With over 170,000 businesses, Toronto is one of the most vibrant, competitive cities in North America. With over ten years of experience serving a diverse range of clients in the Greater Toronto Area, Find out how Toronto’s best SEO and Web Design company can help you.
We will do the work to attract the kinds of customers that you want,
so you can focus on your core business activities.
TURNING IDEAS INTO CUSTOMERS
From traditional SEO (Search Engine Optimization) services to cutting edge Social Media Marketing for businesses, 2Marketing is dedicated to offering solutions that will assist our clients in growing and meeting their bottom line. Our SEO Toronto Experts won’t rest until your company’s online success is achieved.
Why Your Business Needs SEO
The number of business websites that have sprung up over the past few years is staggering, and that’s not surprising as many business owners have realized that in order to succeed they need an online presence, but few know exactly what it takes to succeed online because they don’t know how to draw visitors to their site. Why? Generally, because it’s not ranking for highly searched terms in the search engines.
There are usually a myriad of reasons that explain why so many business owners fail to get through success through their online endeavors, but once the right steps are followed it’s possible for many to achieve fantastic success. Unfortunately, there are sometimes misunderstandings about exactly what SEO requires and entails which make it hard for many companies to succeed.
The biggest issue is that so many business owners have no idea what people using search engines to find their type of businesses are actually looking for. That is, they may “guess” the right keyword to use, but will often get it wrong. There’s no point ranking for terms that get no or very few searchers. It doesn’t matter how many obscure terms you rank highly for, nobody’s ever going to find your site if nobody uses those search terms.
The first, and most important, step is doing some keyword research to learn exactly what terms are being used by searchers in order to find your type of business. But that’s only the first step. It’s also important to understand the concept of competition, and to know exactly how competitive those search terms are. While it’s great to rank for highly competitive keywords, it’s almost impossible for a new website to have any chance of doing so, so those keywords that are too competitive are not idea. Instead, it’s best to find keywords that are searched for less frequently, but have a lot less competition and are thus easier to rank for.
Of course, it is possible to rank well for a highly searched term, but it does take a very long time. While it’s great to aim for a site that ranks well for highly searched terms, remember you want traffic now, not years down the track, so aim to rank well for less competitive terms instead.
So, for those who don’t know much about SEO, what does it really require? Basically, there are two parts to successful SEO – on page optimization and off page optimization. On page is fairly simple. It’s a matter of ensuring that the keywords you want to rank for are mentioned several times in the content of the page, and are also used in the title tag and headers tags. It’s also important to get a meta description in place that uses your keywords and reads normally to both human readers and search engines. Your keyword should preferably be bolded, italicized and underlined at least once per page, and should also be used in the first and last sentence of the page’s content.
Once on page optimization is done, you need to get stuck into off page optimization. This part is much more labor intensive, and it’s one that some businesses neglect, or really don’t know how to go about properly. Off page optimization is extremely important if you want your site to rank well, even for only moderately competitive keywords. What it involves is getting as many links from other sites to your site, and if possible, getting those links from are those with high page rank, and even better are sites with.edu and.gov extensions, as these sites are seen as important by the search engines, and not just anyone can own one!
There are several ways you can go about getting backlinks pointing towards your site. While it’s possible to backlink yourself, many busy business owners choose to hire someone else to do their backlinking as it’s more time efficient. When looking for someone to do backlinking for you, don’t just choose the cheapest, you need someone who will guarantee their work and show you the sites they’ve linked from! Backlinks from pages like forum signatures or blog comments aren’t worth as much as links from high PR pages from well respected sites. When looking for a backlinking service it’s important to consider your budget as well as your needs. For example, if you want to rank for a highly competitive keyword someday, then you’ll need to invest in very high quality backlinks which will cost a great deal more than others but which will overall have the most impact on your future page rank and future ranking in the search engines.
Another thing to be aware of is that trends in backlinking change over time, as some earlier methods of backlinking are not considered useful anymore. Once upon a time it was easy to get links from forum signatures and blog comments, but it’s becoming harder as more and more are nofollow, and many are deleted as spam because forum and blog owners are getting tired of the number of people who are trying to get links from their sites. Gone are the days when a link from just any site counted as a positive vote for your site, now there are some links that are useless. Just be aware that you can spend a lot of time and effort creating backlinks that are fairly useless if you’re not careful. For example, there was a time when it was a good idea to get links from directory websites, and literally thousands of directory sites were set up to cater to this demand, but now directory links are fairly useless.
As many business owners just don’t have the time to do the backlinking for their own websites, it’s usually extremely important for them to hire someone to perform their off page SEO, and whoever they choose should know the best sources of backlinks, and should also be able to get them from various different types of sites.
Overall good SEO requires understanding which keywords are the right keywords to optimize your site for, getting your on page SEO in place using these keywords, and getting some strong backlinks for your off page SEO. Once both on page and off page SEO are in place, a site has every chance of ranking highly and getting plenty of quality traffic.
We’ve covered the basics of SEO but it’s a complex system that requires expertise in all its moving parts. We handle SEO for top businesses in some of the toughest niches and markets all over the world. Call or Email Us and we will get in touch with you as soon as possible.
Benefits of Internet Marketing Over a Traditional Sales Channel
A website is an absolutely essential ingredient for the success of your online business. A physical store is used to sell traditional offline products and services. Without a website, this store is only able to sell these physical, tangible products a few hours per day. They are only able to sell to people local to the area or to people willing to drive to the store and then transport the items back to their office or home (wherever that may be).
An online website is able to automate sales directly from the customers browser, with no need to travel to the store to make the purchase. Due to this automation, your website can also make sales while you are sleeping! Even to people who live on the other side of the world! And with Amazon, E-bay and other product suppliers, it is possible to sell tangible, physical products as well and never have to hold them in inventory or mess with shipping them. Whether you are selling digital or physical products or you are in the business of offering your services, a website is a must. Having a website makes your business and products more legitimate in your customer’s psyche. If you set up your website properly, it can act like a store front and a customer help desk at the same time.
The Benefits of having an Internet marketing website
1. Free Organic Traffic – Having your own website will help you to get organic traffic for free. By writing informative articles for your website, you will get traffic from search engines very quickly. Make sure your articles are keyword rich. A keyword rich article on your website will bring traffic related to that keyword to your article.
Search Engine Optimization (SEO) is a long-term process. The more articles and the more SEO optimized your website is, the more visitors to your website you will receive in the long run.
If you are creating a blog for your online presence on blogger.com, tumbler.com or WordPress.com (just to name a few host services) then these services may be shut down by the company hosting these websites, at anytime! It’s better to register your own website from a domain registrar like GoDaddy.com. You will also need a web hosting company to host the files of your website. GoDaddy.com is one of the best web hosting companies out there (in my opinion) and I have been hosting my website with them for years. They offer amazing customer support and they work hard to fix any technical issues you may have. (And this is not an “affiliate offer£ – just a recommendation)!
2. Branding your self – By having a website in your company name, you are branding yourself and your services. The longer your website stays online the more credible your business becomes. Your customers can visit your company website anytime they want and learn about your products or services. Your website helps you to become an authority in your niche and that will attract more traffic. You can also build a more efficient social presence on social networking sites if you have your own website. Your customers and other partners will know that you are there to stay (unlike some other companies that offer products and services through online “yellow pages” and then disappear). Your website is also easier to maintain and its maintenance charges are considerably less as compared to an offline business.
3. Increasing Sales – You can build an online storefront that showcases your products or services. There are payment processors that automatically handle the sales, 24 hours a day and 365 days per year. Once your online marketplace is set up, you are able to receive more sales and more reviews for your products. Customers love reviews. In the offline scenario, most of the customers come to the store though referrals from previous customers. In your online business, potential customers read the reviews left by the customers who used your products or services. The search engine also ranks the products in your shopping cart in their search results. You are also able to get sales from different countries from around the world. Your website can make your business go global!
4. Customer Support – You can provide efficient customer support through company emails and chats. Your customers can directly contact your sales representatives and het their issues resolved. Email and chat support are cheap and faster than telephonic conversations or in store visits. It is easy to “hire out” customer support using Odesk.com or Fiverr.com (and many other sources). Really, all you will have to do is look for a “Virtual Assistant” (VA) who is able to read the emails and provide responses (in your name or your business “customer support name”). You can provide a list of the most common problems depending on your business model. That way, your VA is your customer service rep online. Only those emails that are unable to be resolved should be forwarded to you for immediate action. One very important thing here, make sure the VA forwards you a daily list of customer service issues and how that person was able to resolve the issue. You do not want to outsource the “reputation” of your business and you want to always make sure your customers are being taken care of in a proper manner.
5. Build your own email list – You can build your own email list to keep in touch with our customer base. You can send emails to them and inform them about the various products you are offering at the moment. Staying in touch with your email list is very, very important. Even if they do not buy from you now, they may very well purchase from you in the future.
If, after about two months of emailing your list (at least once every three or four days – but not all “selling” stuff – put some quality information in the emails that your customers will find beneficial), it is time to do some “list cleaning.” Go through your list at the end of each month and delete those who have not opened and read your emails for two months straight. This keeps your list clean and it improves your open rate and reduces the “opt out” rating and complaints as well. If they have not read any of your emails in two months time, they are not serious about your business.
These are just a few of the benefits of having an online business/presence as compared to or in conjunction with a traditional “brick and mortar” business. Yes, there are benefits to having a traditional store where customers stop and browse and maybe buy something. But if your business is able to capture the power of the Internet, you are able to keep your store open 24/7/365 and possibly never have to touch inventory again! If you are in the Info Business online, you are able to deliver the product instantly to your customers as well.
I hope you were spurred to thought on a few of these subjects discussed above. It is my intent to show that online businesses are more than capable of holding their own in this day and age as compared to the old-fashioned way of doing sales. Yes, the “old ways” still have relevance and they are needed in certain areas. But in no way should you limit yourself to just “having a store.” If you are in the “offline” business, sit down and write out a few ideas on how you can have an “online presence” as well. Expand your store into the Internet world and go “around the world” with your products and services!
WE ARE A FULL SERVICE AGENCY THAT CAN HANDLE ALL OF YOUR INTERNET MARKETING AND DIGITAL MARKETING NEEDS
GOOGLE LOCAL SEO – MAPS OPTIMIZATION
5 Useful Local SEO Tips for Your Business
Business is global. The World Wide Web is – worldwide! What else is there to say?
It is undeniable how far the Internet can reach today. And through this, business marketers from all parts of the world are able to target a wider field of potential customers.
However, global companies are not then only subjects that exist when it comes to business – so is local SEO
As I have mentioned, the web is worldwide, but if you have a company which provides services in a tiny area at a small part of the world – wouldn’t you want to be the best in that area?
A customer that wants something fixed or requires services which can be easily accessible, would start looking at business establishments in their area to cater their needs.
Local SEO is a strategy that acts like a local section of the yellow page. It aims to get your name and business website to rank high in local searches for people located in the general vicinity. There are ways you can do for this and we’ve listed some of them.
5 Cool Local SEO Tips for Your Business
• Target Audience and Their Needs – get a clear idea of you audience target. These are the defined set of consumers that you will market your products to.
As a business marketer, you must think about your product or services on who it appeals more: men or women? What are the typical ages of people using your products? Does it require certain marital status or income to be able to afford the price of your brand?
Some online research study searching behavior:
– Women use city or town name in their searches.
– Men use zip or postal codes in their searches.
– Older people use queries, search terms or full sentences.
– Young people use general terms.
Talking points from these ideas can help you generate strategies on how to best start with our target area.
• Links From Local Sources – getting links towards your site can help increase your online presence and search rankings, and websites linked to you can also help in making your business noticed by search engine algorithms which will bring you in view of your target customers.
However, keep in mind to choose your local sources to get linked. Make sure to choose reputable sites and good strategies.
Some of what you can do is:
– Sponsor Charity Events like school fundraiser, athletics group or non-profits. It is a way of giving back to your community and getting listed on organizational websites.
– Get links from local newspapers. Newspaper websites provide sources of information through articles or news story. Getting in touch with the local publications can get your business mentioned and linked from a related report from their press coverage.
– Working with local college or university websites is another good local source. Your business can be featured from the sites marketing department.
• Get Listed in Local Business Directories – local directories such as Google Places, Yelp, Foursquare and Hotfrog have important roles in getting your presence known online. They work like the traditional Yellow Pages minus the cost since they have free listings.
Local companies can get their business listed and fill up all the important information as well as the description their business services.
Some good things about free listings are:
– Search engines rank directory entries higher in SERP.
– It is a lot less expensive compared to placing printed ads for your promotion.
– Live links of your site can be included in business listings which search engines will count as backlinks to your sites, and increase your website visitors.
• Get Reviews – consumers tend to use products which other people are using as well. By this, an individual looking for a local business for a particular product or service, most likely, will read reviews to determine if the company can provide them the things they need.
Many business companies shun bad reviews for the fear of getting a bad image. On the contrary, it is encouraged that companies note reviews – good or bad.
Good reviews can help boost your rankings with search engines as well as bring in more potential clients. Bad reviews are also useful; businesses can take points from these to look on ways to further improve their services and product effectiveness. As more people talk about your company, the more popular you get.
• Web Page Titles – the title tags of your web pages serves as additional information about the link given to the users that tells them what page they are headed to.
Making separate web page titles can give the search engines chance to review more content. These are the blue words that come out in Google SERPs.
According to a blog post form Andrew Shotland’s SEO guide site, the title is an important element of SEO. He advised to:
“Put the search terms you are targeting in our page titles. In general keep the titles as brief as possible while at the same time making them appealing to searchers…”
“Put the most important keywords at the beginning of the title. Don’t worry about getting this perfect the first time as these are very easy to change and Google usually reacts to these changes quickly…”
Shotland also added: “… make sure you add your city name as the titles as a lot of people search for your service in your city…”
The ones mentioned above are some of the tested techniques to make your presence known in your local area. There are still countless of other ways in improving your business with local SEO strategies. What’s yours?
2MARKETING HAS A TEAM OF LOCAL SEO EXPERTS THAT WILL HELP MAKE SURE YOU DOMINATE YOUR CITY FOR YOUR RELEVANT AND KEY SEARCH TERMS.
Website Design For Small Business in Toronto
How do you get a powerful LEAD SIPHONING business website? How do you get a look that you will love with the latest, leading technology behind it? But most importantly, where do you start?
That’s what we are going to answer in this article.
Having a nicely designed website for your business should be a top priority. But more importantly, you should have it loaded with fresh content and fully optimized to easily drive traffic. Why? Because a website should serve at least one of the following purposes:
Provide information about your business.
Market (or sell) your products and services online.
Create leads (or inquiries) to generate business.
Be a source of information (i.e. blog) for your specific area of expertise.
Here is a breakdown of how you should approach creating a web 2.0 small business website:
- Plan Your Website
- Choose Keywords
- Write Your Content
- Leverage Social Media
- Build Your Website
Plan Your Website The first thing you can’t do is get a website because everyone else has one. It has to have a purpose and you have to find out what that purpose is. What’s the objective of your site? Is it to
(1) Sell a product,
(2) Market a service,
(3) Capture a sales inquiry,
(4) Have someone subscribe to your blog’s RSS feed, or
(5) Get followers to your twitter feed and Facebook page. Chances are you said yes to most of these.
Once you know your objective, you can go about creating your website to achieve what you want. Without this first and most important component, you can’t get your website visitor to do what you want them to and they will be just left wondering “Ok, but I don’t understand how you can help me” as they leave your website. So now that you understand this and you have your objective, the next step is to determine what keywords are important for your website.
Choose Keywords Before you go off spending countless hours writing content for your website, it is important to find out what people are searching for on the Internet that relates to your business. For example, let’s say ACME Web is a web design company that provides web design and software development services. The type of visitors we want on our website are the people that are on Google typing “website design”, “website design company” or “software development service”. Why are keywords important? Because they enable your content to be ranked by Google and increasing your exposure on search engines will drive organic traffic to your website. That should be your Search Engine Optimization (SEO) strategy for your business. Organic search results are the results you find in Google that are right under the search bar below the paid advertisements. You want great placement without having to pay Google. To rank well in organic search results should be your main SEO strategy. Remember, SEO is forever while ad placement is temporary (and costs money). So before you begin creating your content, make sure to pick your keywords carefully. Use free tools like the one provided by Google to help you in determining what keywords are right for your business.
Write Your Content Your website can look awesome. But that doesn’t matter if the content doesn’t provide the website visitor what they came looking for. If you fail to provide meaningful content, your website visitor will simply leave looking for someone else and all that time, effort, and money you spent getting them there would be a waste. When a visitor arrives at your website you have just a few precious seconds to capture their attention and deliver your message as if they were standing right in front of you. You know your business well and how you want your clients and potential customers to see it. Get down on a personal level and abandon that overly technical or complicated message. Keep it simple and straight to the point. Use those couple of seconds you have to capture your website visitor. Remember, good content is what drives search engines. As we discussed in the previous section, you have to include the right keywords in your content. The last thing you want is someone being directed to your site only to leave and never come back.
Leverage Social Media When you create a web page or blog post, share it. Post it on your Facebook page or Twitter feed. Social media is and easy, free way to get your business out there to a large number of people waiting to hear about it. Setup a blog and let your website visitors read and comment on it. You need to engage your audience. Some of the website visitors will notice you’re on a social network they use and will follow or friend you. Don’t be afraid, that’s a good thing because you got their attention.
Build Your Website So now you have a good idea what your website needs to do and what you are going to put on it. Now, how do you get your website online? Without getting too much into technical talk, you‘ll need what we in the web community call a Content Management System, or CMS. With a CMS you can manage your website content, design, and features. At Teckpert, the CMS of choice today for our small business clients is an open source platform called WordPress. WordPress is one of the most popular blogging tools available. But what many people don’t know is that it is a powerful CMS that can be used for more than just a blog. With WordPress you can build a small business website that years ago would have cost tens of thousands of dollars. WordPress was designed as a platform for bloggers, but you don’t have to use it as a blogging tool. With a few modifications, it can be used to power your website. The fact that WordPress was designed as a blogging platform gives it some great advantages. It is optimized for easily publishing and you can add or update content without having to hire a website design company. And getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new page, article, image, or video.
Expanding on topics earlier in this article, WordPress provides a strong foundation for:
SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many SEO benefits that WordPress provides for free.
Content – it is easy to update content on your website without knowing HTML. I am sure you don’t want to learn HTML and how to use a tool like Dreamweaver. Do you want to have to “ask” your webmaster every time you want to make a small change to your website? Well that is a thing of the past. Once WordPress is set up, you can easily create new pages or edit existing pages using a simple rich text editor.
Social Media – all your pages and posts can be easily configured to share content on most, if not all, social networking websites. Furthermore, each category you setup comes with its own RSS feed for easy distribution.
Plugins – there is a large community of developers creating themes and plug-ins. This means you can browse and use great design themes from a large collection, or extend your website with contact forms, a slick image gallery, a shopping cart, or hundreds of other cool features without having to hire a web developer.
Don’t suffer the same frustrations other small business owners experience with their website. With WordPress you don’t have to worry about that problem anymore. Building a website that is designed to meet your goals powered by a full featured content management system like WordPress will set your website up for years to come.
WE ARE EXPERTS AT WEBSITE DESIGN AND DEVELOPMENT, CALL US TODAY.
2Marketing.com is a full-service SEO company in Toronto, serving the following locations: Toronto, Scarborough, Etobicoke, Mississauga, Vaughan, Richmond Hill, Markham, Newmarket, Whitby, Hamilton, Oakville, Woodbridge, Brampton, Pickering, Ajax, Burlington.