2Marketing is a web design, search engine optimization and internet marketing agency in Toronto. 2Marketing has the passion, expertise and talent to develop an internet marketing, SEO and web design solution that will make your business stand out from the crowd. With over 170,000 businesses, Toronto is one of the most vibrant, competitive cities in Canada. We have over ten years of experiences serving a diverse range of clients in the Greater Toronto Area. Find out how we can help you.
We will do the work to attract the kinds of customers that you want,
so you can focus on your core business activities.
TURNING IDEAS INTO CUSTOMERS
From traditional SEO (Search Engine Optimization) services to cutting edge Social Media Marketing for businesses, 2Marketing is dedicated to offering solutions that will assist our clients in growing and meeting their bottom line. Our SEO Experts in Toronto won’t rest until your company’s online success is achieved.
SEO Strategy Building: All too often SEO becomes an afterthought for most businesses. However, to be truly effective, SEO must be incorporated early on to get the full advantages.
As a dedicated SEO company, 2Marketing is able to devise a strategy perfect for each of our clients. Whether that means using targeted keywords to reach customers right in your city or creating and promoting content to establish the authority of your brand, we have the skills and tools to create a plan that will work for your goals.
SEO for Local Targeting: One of the often-neglected aspects of SEO is local customer targeting. So much of SEO is focused on reaching customers nationally and internationally that many brick and mortar businesses don’t even realize that it can help them reach people right in their community.
As specialists in local SEO, 2Marketing has helped hundreds of Canadian companies start leveraging this huge advantage. With our local SEO services, you’ll:
- Reach more customers in the right geographic areas
- Increase web traffic from locals
- Be able to target customers on mobile devices
- Increase your SERP rankings in nearby cities to your physical address
- Quit wasting resources reaching customers outside your service area
SEO for your Total Marketing Plan: At 2Marketing, we recognize that being the best in SEO means recognizing how this process works with, and is supported by other marketing efforts.
When choosing any service for your business, you have to look for experience and quality. Toronto SEO is no different. While many companies may offer optimization as a service, few are truly experts. However, with 2Marketing, you get:
- A Toronto SEO agency that has worked extensively with both large and small businesses to achieve optimal results.
- Ongoing research and a deep understanding of best practices and Google algorithms to ensure we not only get you results now, but that you can continue to see growth.
- A local Toronto SEO expert able to craft optimization strategies that are specifically geared towards gaining local customers.
- Knowledgeable and friendly customer care and management that is here to answer questions, offer support and get solutions quickly.
- An SEO agency that makes it our job to enhance and work with your company. Throughout our relationship we make it a point to consult with and incorporate our clients’ suggestions at every turn, while also making our own well researched propositions for improvement.
Established Credibility: When you choose 2Marketing, you get marketing services that have helped hundreds of companies with customized marketing plans. Our skills have been tested and honed to perfection over years of dedication to our craft, giving us the resources to customize a plan for any client.
On Trend Thinking: Not only are we well versed in traditional methods of marketing, we make it a point to stay up-to-date with what’s happening now and what’s emerging. We’re never behind so you won’t be either!
Greater Returns on Investment: At 2Marketing, we know that, ultimately, you’re here for results. We create and fine-tune each plan we devise to ensure we’re always delivering what we promise and beyond.
Honest and Detailed Reporting: We explain our methods, reports and billing upfront in clear terms. This includes regular reports to show what we’ve done for you and where we’re taking your marketing plan.
Reliable and Dedicated Service: As a trusted Toronto digital marketing company, we know that half the battle is showing up when you say you will. So, instead of forcing our clients into lengthy contracts, we keep our customer list packed by providing ongoing and reliable service.
With established companies struggling to incorporate digital marketing methods and fresh companies trying to gain traction with limited budgets, SEO, social media marketing and content marketing are often the answer to both issues. More importantly, no matter the age of your company, you need an SEO agency that knows how to make these methods work together.
Using SEO, SMM or content marketing alone will have minimal results but with the right team behind you, these things can be used together to build up your brand and increase your reach. With 2Marketing, you’ll have access to:
- Dedicated SEO researchers capable of identifying your target customers
- Excellent content developers able to craft concise, informative and entertaining copy
- A team that understands how to use content marketing to bolster SEO efforts
- Integrated SEO strategies capable of organically improving your search results
- Expert consultation and an ongoing dedication to maintaining your vision while increasing your reach
SEO is far more than dumping a ton of keywords on a page and hoping for the best. While the early days of SEO were little more than this, current trends make this ineffective at best. Instead of taking this haphazard approach, we strategize and formulate your SEO plan to work with your content, your customer segments and your service area.
With both traditional and local SEO experience, we’re able to laser focus your marketing to make your plan more cost-effective while getting you more quality leads. More importantly, once these strategies are in place, we take our extensive analytical data and use it to tweak, adapt and fine-tune our efforts to drive bigger and better results.
While we may be a bit biased, these are the benefits that have helped hundreds of customers choose us and what we know will help your business as well:
- We personalize your plan to get you the results you need the most. Whether that means reaching local customers, decreasing your bounce rate, increasing your social media presence or all three, we will customize our efforts to make it happen.
- Our dedicated team is able to provide superior service in multiple areas by undergoing ongoing training and staying on top of their individual fields.
- We work to produce consistent results that meet and exceed our clients’ expectations.
- We are a leading SEO Toronto company with many satisfied customers who have seen real, ongoing results
- For us,customer service is more than just a phone number to call, it’s a complete system designed to ensure your questions are always answered, your input is always heard and your satisfaction is always guaranteed.
- Choosing 2Marketing for your SEO Toronto service
- Why Your Business Needs SEO
- Pay-Per-Click Management Benefits
- Attractive Website Design
We incorporate SEO in innovative ways to reinforce your social media marketing, pay per click campaigns and more. By using these things together, we maximize the potential of all the parts, making a more well-rounded and cost-effective marketing plan.
Getting started with 2Marketing is easy. Whether you’re an established business that needs to increase online presence or a startup company with no idea where to start, we’re able to craft the ideal SEO strategy for your schedule, budget and needs. Use our easy Contact Us page for fast service.
The number of business websites that have sprung up over the past few years is staggering, and that’s not surprising as many business owners have realized that in order to succeed they need an online presence, but few know exactly what it takes to succeed online because they don’t know how to draw visitors to their site. Why? Generally, because it’s not ranking for highly searched terms in the search engines.
There are usually a myriad of reasons that explain why so many business owners fail to get through success through their online endeavors, but once the right steps are followed it’s possible for many to achieve fantastic success. Unfortunately, there are sometimes misunderstandings about exactly what SEO requires and entails which make it hard for many companies to succeed.
The biggest issue is that so many business owners have no idea what people using search engines to find their type of businesses are actually looking for. That is, they may “guess” the right keyword to use, but will often get it wrong. There’s no point ranking for terms that get no or very few searchers. It doesn’t matter how many obscure terms you rank highly for, nobody’s ever going to find your site if nobody uses those search terms.
The first, and most important, step is doing some keyword research to learn exactly what terms are being used by searchers in order to find your type of business. But that’s only the first step. It’s also important to understand the concept of competition, and to know exactly how competitive those search terms are. While it’s great to rank for highly competitive keywords, it’s almost impossible for a new website to have any chance of doing so, so those keywords that are too competitive are not idea. Instead, it’s best to find keywords that are searched for less frequently, but have a lot less competition and are thus easier to rank for.
Of course, it is possible to rank well for a highly searched term, but it does take a very long time. While it’s great to aim for a site that ranks well for highly searched terms, remember you want traffic now, not years down the track, so aim to rank well for less competitive terms instead.
So, for those who don’t know much about SEO, what does it really require? Basically, there are two parts to successful SEO – on page optimization and off page optimization. On page is fairly simple. It’s a matter of ensuring that the keywords you want to rank for are mentioned several times in the content of the page, and are also used in the title tag and headers tags. It’s also important to get a meta description in place that uses your keywords and reads normally to both human readers and search engines. Your keyword should preferably be bolded, italicized and underlined at least once per page, and should also be used in the first and last sentence of the page’s content.
Once on page optimization is done, you need to get stuck into off page optimization. This part is much more labor intensive, and it’s one that some businesses neglect, or really don’t know how to go about properly. Off page optimization is extremely important if you want your site to rank well, even for only moderately competitive keywords. What it involves is getting as many links from other sites to your site, and if possible, getting those links from are those with high page rank, and even better are sites with.edu and.gov extensions, as these sites are seen as important by the search engines, and not just anyone can own one!
There are several ways you can go about getting backlinks pointing towards your site. While it’s possible to backlink yourself, many busy business owners choose to hire someone else to do their backlinking as it’s more time efficient. When looking for someone to do backlinking for you, don’t just choose the cheapest, you need someone who will guarantee their work and show you the sites they’ve linked from! Backlinks from pages like forum signatures or blog comments aren’t worth as much as links from high PR pages from well respected sites. When looking for a backlinking service it’s important to consider your budget as well as your needs. For example, if you want to rank for a highly competitive keyword someday, then you’ll need to invest in very high quality backlinks which will cost a great deal more than others but which will overall have the most impact on your future page rank and future ranking in the search engines.
Another thing to be aware of is that trends in backlinking change over time, as some earlier methods of backlinking are not considered useful anymore. Once upon a time it was easy to get links from forum signatures and blog comments, but it’s becoming harder as more and more are nofollow, and many are deleted as spam because forum and blog owners are getting tired of the number of people who are trying to get links from their sites. Gone are the days when a link from just any site counted as a positive vote for your site, now there are some links that are useless. Just be aware that you can spend a lot of time and effort creating backlinks that are fairly useless if you’re not careful. For example, there was a time when it was a good idea to get links from directory websites, and literally thousands of directory sites were set up to cater to this demand, but now directory links are fairly useless.
As many business owners just don’t have the time to do the backlinking for their own websites, it’s usually extremely important for them to hire someone to perform their off page SEO, and whoever they choose should know the best sources of backlinks, and should also be able to get them from various different types of sites.
Overall good SEO requires understanding which keywords are the right keywords to optimize your site for, getting your on page SEO in place using these keywords, and getting some strong backlinks for your off page SEO. Once both on page and off page SEO are in place, a site has every chance of ranking highly and getting plenty of quality traffic.
We’ve covered the basics of SEO but it’s a complex system that requires expertise in all its moving parts. We handle SEO for top businesses in some of the toughest niches and markets all over the world. Call or Email Us and we will get in touch with you as soon as possible.
PPC Management Benefits
As we are heading forward, technology has taken over a seemingly high level of command on almost everything in the modern world. Where our dependency lies upon the very technology, it is hard to imagine a life without it. Now, as the way technology has recently adopted a face of digitalization, it has suddenly started looking like a quicksand, where everything has been absorbed and turned into a new digital world. Well, as of now, the world has witnessed an immense change in the commerce patterns too, where the business houses have started shifting their cells into digital genes.
Well, Digital Marketing has just not been proved as the bedrock of marketing, it also squares the idea of how cost efficient marketing can be done, with a higher productivity. No matter, what the size of your pocket; Digital Marketing can help in establishing the portfolio, in far more productive manner, where every penny spent could actually help you in generating the value, the money or the branding. But no matter what you gain here, there are very slim chances you will end up being a rack. Now, the concept of Digital Marketing allows a business or an individual or an entity to bring their business on Internet and establish it by the means of marketing online with or without organic and inorganic techniques.
Now as of now, if we will see the commercial side, inorganic Digital Marketing has an extra strong element called “PPC” or “Pay Per Click”. Pay per Click Management involves an extensive process, where a wide variety of Ads and Campaigns are designed in order to market a business or a webpage or a portfolio. As we go into detail, the idea behind the Pay Per Click is to direct the traffic to a website and the marketer only ends up paying to the publisher if he/she gets a click on the ads, they have been running online. Recently, Pay per Click has evolved as one of the most frequently used marketing tool in the world a one single unique market.
In such a dynamic world, where you might come across a situation where you need to take a decision for the purpose of marketing yourself or the organization you worth with, a few extra knowledge of Pay Per Click Management can add a few stars in your resume or your portfolio.
Benefits of PPC advertising:
Pay only when someone performs a desired action such as clicking on your ad: The one single reason, why PPC advertising is considered as so rational and straightforward due to its unique advertising structure. Unlike other commercials, where the money is spent in the hope of targeting an amount of people in expectation of returns, without knowing who is actually engaged with your ad, PPC advertising accounts you the every penny spent on it and can give you the real time insights about how many users have been interested in your ads and what has been generated. In short, resources have been utilized well here.
The Budget and You: Budget is what allows any individual or organization to foresight the future plan of the revenues, resources, costs, income etc. in return to every dollar spent for the purpose of marketing, branding and image etc. Now, unlike the conventional marketing tactics, where a big budget is defined to target a set of fragmented audience, PPC advertising gives you the flexibility for your budget. You may choose to set your budget for a day to the weeks or the month, which allows even the smallest vendors and individuals to take a maximum advantage of it.
Instant Results: We are very much aware of the role of Search Engine Optimization, where organic tools are required of the marketing for your webpage or the site and it is designated as a long term plan. But, simultaneously it is also very much necessary for a business to start generating a few bucks at the side, to sustain for the organic long term plan. A few extra bucks can help you increasing your budget and fuel you for an extra innings. That is very much possible with PPC advertising where, the business can be generated instantly by simply diverting the web traffic to your particular business web page, which might fulfil your purpose by lead generation or form submissions, bookings, services, etc. it is as simple as you get on with PPC advertising today and you can practically start witnessing the traffic from tomorrow itself.
Keywords: it is an old saying “Don’t feat the weapon but the master who yields it” and so is like it, PPC advertising is all about the right sets of keywords which increases the worth of an ad in any campaign. Without it, no campaign can achieve the goals put on its shoulders. A right set of keywords not only helps in better penetration and achieving the targets but also enables the organic marketing or search engine optimization team to analyse the particular set of keywords, which are potent in conversion and can be utilized in organic search marketing.
Audience: Audience is what makes your business worth. If your business doesn’t have an audience, then it will be very difficult to sustain for a longer period of time. For a successful business plan, you need to identify your audience, their location or demography and other information related to it. Unlike the other marketing techniques, PPC advertising enables you with a wide variety of options to target your ads to any particular set of audience with the precise location. E.g. if you want your ad to be run only in New Delhi and you would like to target only the students, then PPC enables you to do so. All you need is to select the demography and design the keywords with exact matches like students or youth etc and there you go.
Another boon is you can choose to target your audience wherever you want, from mobile to PC or the Tablets. PPC advertising allows you to manually choose to target anything mentioned above and you may run a different set of campaigns for mobile or PC or the tablets.
You may choose your audience to engage with you as the way you want, whether you want them to reach your website or to give you a call. You may set the landing destination of your choice and can reap the total benefits of it.
There are countless other benefits of PPC Advertising, where it is difficult to explain everything with the words but the simple and precise answer would be: “PPC-has always been one of the big things in digital marketing, something where the possibilities are endless”. We will help you tap into this endless possibility.
How do you get a powerful LEAD SIPHONING business website? How do you get a look that you will love with the latest, leading technology behind it? But most importantly, where do you start?
That’s what we are going to answer in this article.
Having a nicely designed website for your business should be a top priority. But more importantly, you should have it loaded with fresh content and fully optimized to easily drive traffic. Why? Because a website should serve at least one of the following purposes:
Provide information about your business.
Market (or sell) your products and services online.
Create leads (or inquiries) to generate business.
Be a source of information (i.e. blog) for your specific area of expertise.
Here is a breakdown of how you should approach creating a web 2.0 small business website:
- Plan Your Website
- Choose Keywords
- Write Your Content
- Leverage Social Media
- Build Your Website
Plan Your Website The first thing you can’t do is get a website because everyone else has one. It has to have a purpose and you have to find out what that purpose is. What’s the objective of your site? Is it to
(1) Sell a product,
(2) Market a service,
(3) Capture a sales inquiry,
(4) Have someone subscribe to your blog’s RSS feed, or
(5) Get followers to your twitter feed and Facebook page. Chances are you said yes to most of these.
Once you know your objective, you can go about creating your website to achieve what you want. Without this first and most important component, you can’t get your website visitor to do what you want them to and they will be just left wondering “Ok, but I don’t understand how you can help me” as they leave your website. So now that you understand this and you have your objective, the next step is to determine what keywords are important for your website.
Choose Keywords Before you go off spending countless hours writing content for your website, it is important to find out what people are searching for on the Internet that relates to your business. For example, let’s say ACME Web is a web design company that provides web design and software development services. The type of visitors we want on our website are the people that are on Google typing “website design”, “website design company” or “software development service”. Why are keywords important? Because they enable your content to be ranked by Google and increasing your exposure on search engines will drive organic traffic to your website. That should be your Search Engine Optimization (SEO) strategy for your business. Organic search results are the results you find in Google that are right under the search bar below the paid advertisements. You want great placement without having to pay Google. To rank well in organic search results should be your main SEO strategy. Remember, SEO is forever while ad placement is temporary (and costs money). So before you begin creating your content, make sure to pick your keywords carefully. Use free tools like the one provided by Google to help you in determining what keywords are right for your business.
Write Your Content Your website can look awesome. But that doesn’t matter if the content doesn’t provide the website visitor what they came looking for. If you fail to provide meaningful content, your website visitor will simply leave looking for someone else and all that time, effort, and money you spent getting them there would be a waste. When a visitor arrives at your website you have just a few precious seconds to capture their attention and deliver your message as if they were standing right in front of you. You know your business well and how you want your clients and potential customers to see it. Get down on a personal level and abandon that overly technical or complicated message. Keep it simple and straight to the point. Use those couple of seconds you have to capture your website visitor. Remember, good content is what drives search engines. As we discussed in the previous section, you have to include the right keywords in your content. The last thing you want is someone being directed to your site only to leave and never come back.
Leverage Social Media When you create a web page or blog post, share it. Post it on your Facebook page or Twitter feed. Social media is and easy, free way to get your business out there to a large number of people waiting to hear about it. Setup a blog and let your website visitors read and comment on it. You need to engage your audience. Some of the website visitors will notice you’re on a social network they use and will follow or friend you. Don’t be afraid, that’s a good thing because you got their attention.
Build Your Website So now you have a good idea what your website needs to do and what you are going to put on it. Now, how do you get your website online? Without getting too much into technical talk, you‘ll need what we in the web community call a Content Management System, or CMS. With a CMS you can manage your website content, design, and features. At Teckpert, the CMS of choice today for our small business clients is an open source platform called WordPress. WordPress is one of the most popular blogging tools available. But what many people don’t know is that it is a powerful CMS that can be used for more than just a blog. With WordPress you can build a small business website that years ago would have cost tens of thousands of dollars. WordPress was designed as a platform for bloggers, but you don’t have to use it as a blogging tool. With a few modifications, it can be used to power your website. The fact that WordPress was designed as a blogging platform gives it some great advantages. It is optimized for easily publishing and you can add or update content without having to hire a website design company. And getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new page, article, image, or video.
Expanding on topics earlier in this article, WordPress provides a strong foundation for:
SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many SEO benefits that WordPress provides for free.
Content – it is easy to update content on your website without knowing HTML. I am sure you don’t want to learn HTML and how to use a tool like Dreamweaver. Do you want to have to “ask” your webmaster every time you want to make a small change to your website? Well that is a thing of the past. Once WordPress is set up, you can easily create new pages or edit existing pages using a simple rich text editor.
Social Media – all your pages and posts can be easily configured to share content on most, if not all, social networking websites. Furthermore, each category you setup comes with its own RSS feed for easy distribution.
Plugins – there is a large community of developers creating themes and plug-ins. This means you can browse and use great design themes from a large collection, or extend your website with contact forms, a slick image gallery, a shopping cart, or hundreds of other cool features without having to hire a web developer.
Don’t suffer the same frustrations other small business owners experience with their website. With WordPress you don’t have to worry about that problem anymore. Building a website that is designed to meet your goals powered by a full featured content management system like WordPress will set your website up for years to come.
2Marketing.com is a full-service SEO company in Toronto, serving the following locations: Toronto, Scarborough, Etobicoke, Mississauga, Vaughan, Richmond Hill, Markham, Newmarket, Whitby, Hamilton, Oakville, Woodbridge, Brampton, Pickering, Ajax, Burlington.