E-commerce, or online stores, are becoming increasingly popular as we see a shift in buying habits from customers and how retail products are being developed and sold across the world. For your e-commerce store to successfully thrive, you need to drive traffic from customers who are interested in buying your products through multiple channels, starting with search engines such as Google. To reach the widest audience possible, it is important to have an e-commerce website that is fully optimized for your customers to find you through the marketing tool of Search Engine Optimization (SEO).
SEO is a cost-effective marketing tool that is especially important to e-commerce stores for customers who are searching for products. To successfully apply this strategy to your online store, you will need to assess and optimize both the front and back end of your website to meet search engine guidelines which will help to reach your customers effectively. With the right SEO strategy, you can understand your customer’s buying behaviour better, track the performance of your website and rank higher in search engines to have an e-commerce store that can flourish as a reputable brand within your market.
The process of SEO is an important marketing tool for all online businesses, especially e-commerce stores. This is because, with online shopping, customers will usually search for the product they are interested in through a search engine where the first few websites they see are the ones they will typically click on and buy from. With the right SEO strategy, you can analyze your buyer’s intent and make the right changes with your website’s performance.
To start with, you will want to ensure that the uploaded content and information on the front end of your e-commerce website is fully optimized using relevant keywords, images and copywriting that will direct your customer to landing pages during their search. The front end of your online store includes product pages, products, descriptions, landing pages and images as well as any blog or article content you may have that will drive traffic to your platform.
Once you have built your store, you will need to work on the technical or the back end of your online store; where search engine bots, or crawlers, will filter through your content and collect information to upload it into an index. The data collected will include metrics of your website, such as the page speed, overall design, meta-descriptions and URL, that can be measured, allowing you to make more informed decisions when applying changes for user-friendliness and better conversions.
For an e-commerce store to stand out effectively, you should implement the best practices of SEO to increase your visibility across search engines and drive organic traffic to your website. To implement the cost-effective strategy of SEO into your online store, you will need to follow some simple steps for optimal results. We recommend optimizing the following:
Keywords are the information that your customers will enter into search engines when looking for your product. With the right keywords, you can rank higher on search engine platforms where your customers will have intentions to buy. You should use keyword research tools to help with implementing the most relevant keywords that your customer will use when searching for a product. Although short-tail keywords are useful, for your e-commerce store, we recommend the use of long-tail keywords to maximize results. An example of this would be “black cotton crop hoodie with drawstrings” or “mist spray drinking bottle” as these often fit with your customers buyer’s intentions which will help you to drive traffic better and increase conversions.
On-page SEO is the process of putting your keywords in the right places of your content on the landing pages across your website. For optimized on-page SEO, you should consider not only your ranking during searches your customers may make but a great user-experience for them. To fully optimize your on-page SEO, you should improve your meta-descriptions and titles, use short but relevant URLs with keywords, link landing pages, use high-quality images with alt text and mention product descriptions using latent semantic indexing keywords.
The navigation of your e-commerce website should be user-friendly for both your customers and search engine crawlers. The general rule is that each product page should be 3 or less clicks from the homepage for crawlers to categorize and index the pages better.
The speed of your e-commerce website is an essential factor of your ranking and overall user-experience. Many users have reported that if a website loads too slowly, they will exit immediately which would be terrible for your online store. Using supported tools and plugins, you can identify the score of each page speed to make adjustments that will drastically improve your conversion.
Performing a technical SEO website audit will allow you to identify any issues in your URLs, titles, descriptions as well as broken links and any missing alt text on images. Once you have assessed any issues with your online store, you can make those changes for higher ranking.
By linking one page of your site to another such as similar products, useful information, category pages or blogs, you can make it easier for your customers to become familiar with and navigate through your site easier. This will also help to improve your overall ranking on search engines.
Implementing SEO can be a long-winded process but as soon as you have completed the hard work of doing so, you will begin to see some increases in search traffic within the next few weeks or months. You can use search engine tools to help you to monitor your performance and make the necessary adjustments to stay optimized.
If you are interested in how we can help you with implementing your SEO to comply with search engine guidelines for higher ranking and better conversions, get in touch with our team today!
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