PPC Agency in Toronto
If you have a stunning website that isn’t getting traffic, a solid pay per click strategy could be the answer you need. Instead of spinning your wheels without getting results, talk to us about our targeted ad campaigns that will get you onto the top of any search page – and that will entice people to click. 2Marketing is a digital marketing agency based in Toronto, that provides PPC campaigns that will work for you based on your budget and your needs.
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What Is Pay Per Click?
Pay per click, or PPC, is a strategy of paying for your business or website to appear at the top of search engine results, on social media platforms, and on various networks of websites. It is a highly effective way of advertising, since it increases the visibility of your website, and since you only pay when someone clicks on your link, it is also extremely cost effective. Businesses such as yours can generate high rates of customer conversion and financial return through this simple marketing strategy.
Why Should Businesses Use Pay Per Click?
To understand the power of a good PPC campaign, you only need to look at 21st century human behaviour. Gone are the days when consumers had to flick through the Yellow Pages in order to find a plumber or a florist. Anyone looking for a specific product or service will open up a browser and search for that product or service using a search engine such as Google or Bing.
The challenge is that in this world where every business has a website, you could find that your business does not appear until the second or third page of search results. Most people will click on one of the top three links on the first page. Most will not venture onto the second page at all. By using pay per click, you can place yourself right at the top of the first page, putting you in a much better position than your competitors. Pay per click can also be used on social media sites, like Facebook and YouTube to generate awareness about your business or brand.
What Pay Per Click Services Do We Offer?
We offer a range of pay per click services that can be customized to meet the unique needs of your business. These services include the following:
Audit of your existing pay per click campaign
We will examine each element of your paid search campaign to see what is working well and where improvements can be made.
Paid search advertising
We will put you at the front and centre of search results on Google, Bing and other search engines, immediately making you visible to your target market.
Pay per click optimization
If you already have a pay per click campaign, we will help you improve it through the use of better search engine optimization, improved web design, more targeted Google ads, and other strategies.
Google shopping ads
With the recent explosion of online shopping, we can make your sales explode through strategic placement of your products on Google’s Display Network.
Remarketing to previous site visitors
We will come up with a targeted campaign to reach potential customers who visited your website in the past.
Bing pay per click advertising
With its rising popularity as a search engine, Microsoft Bing provides opportunities for you to capture a portion of your target market ahead of your competition.
Social media advertising
We can place your video, image or other social media content across YouTube, Instagram, Facebook, and other social media platforms.
Banner display ads
Raise awareness of your business or brand through the use of banner ads on websites.
What Is Our Approach?
As a top PPC agency in Toronto, 2Marketing does not believe in a “one size fits all” approach to pay per click advertising. Your business is not like any other. It has its own set of strengths, challenges and needs. The content marketing solutions we create are as unique as the clients we serve - everything we do is tailored to specific project needs. The pay per click strategy that we design for one client could be the wrong approach for another.
This is why it is important for us to get to know you first. We will take the time to learn about your business, the brand you are trying to promote, the products and services that you offer, and the challenges that you may have encountered along the way.
Once we understand more about your business and its journey, we will be able to create the perfect pay per click campaign that will put your name up in lights, in front of the potential customers you are trying to reach.
Our job does not end there. Once your pay per click campaign has been launched, we will monitor it and make adjustments as needed. All you have to do is focus on your primary business, watch your website traffic grow, and welcome the new customers who walk through your door.
Why Choose 2Marketing?
Here are just a few of the benefits we bring to our clients:
Our staff are highly experienced and passionate about designing and implementing state of the art digital marketing campaigns
Not only do we adapt to the latest tools, technologies and trends related to web design and digital marketing – we anticipate them
We provide digital marketing services to businesses of all sizes, from sole business operators working from home to large corporations with multiple locations
We have experience in many business areas, from financial services and management companies to health providers and consumer products
Our pay per click campaigns can be broad enough to appeal to a global audience, or targeted to an audience in Canada, Toronto, or any other geographic location
We believe in keeping our word, and we will deliver your campaign within the agreed budget, timeline, and specifications.
How To Get Started
If you are ready to drive more potential customers to your business, give us a call and ask us about our PPC management services. As a full service marketing company, we can design a standalone PPC management campaign, or a full suite of integrated content marketing services.
We will gather information about your business, do an in-depth assessment of any existing pay per click campaigns you have in place, and present you with our detailed recommendations.
Other Services
Modern day businesses have more complex digital marketing needs than their predecessors. Solid PPC management is critical in this day and age, but in order to derive the full benefits, you may need to consider a full digital strategy that encompasses multiple elements. Instead of using the services of one of the many PPC management companies that are out there, why not hire a digital marketing company that has a stellar reputation, not only in Toronto, but in all of Canada and across the United States?
The services that we offer our clients include the following:
Topic selection
You may need help selecting primary keywords that make sense for your business and that people are likely to be trying into the search bars of search engines like Google and Bing.
Keyword research
Having the right keywords is an essential part of SEO and search marketing. Not only will we create a list of the top keywords for your business or product, we will show you the best ways to incorporate them in your overall SEO strategy.
Web design and content creation
Whether your website is being used to provide product or service information, host forums, or conduct e commerce, it needs to be designed in such a way that it will reach the client base you are targeting. Our team of web developers and content writers will create a website for your business that will stand above your competition.
Technical SEO
You may already have the best possible content on your website, but does it work properly? We will ensure that all of your links work, that your web design works well on desktop and mobile devices, and that your website is visible to search engines.
Social media marketing
Social media is a big part of content marketing. It is used for a multitude of purposes, including customer service, e commerce, and product advertising. We will ensure that you have a solid presence on the right social media platforms.
Local SEO
In today’s online world, more and more businesses are providing products and services to a global market. But this is not possible for all businesses. If you want to target customers in Canada, or narrow it down further to a city like Toronto, we can imple
Niche-specific SEO
Some businesses target a very specific client base, and we can devise SEO techniques that will drive those people to your business. By placing a focus on what your customers are looking for, we can tailor your PPC services and content marketing appropriate.
Email marketing
Although many people believe social media holds all the power these days, a solid email marketing campaign can effectively reach many new customers, and bring back former customers who have drifted away.
What Do Our Clients Say About Us?
"We came to 2Marketing with a detailed website layout that our design team created. 2Marketing did a terrific job of turning those designs into a beautiful, functional website that scales perfectly on all devices and monitors. 2Marketing is really easy to work with. We had our introductory meeting in person, but everything else was accomplished remotely. 2Marketing completed our project on time and for the price they quoted. They have been on point every step of the way and I am confident recommending them to anyone needing a first rate, professional website."
Barry Nisan
Founder and owner, Epic Cycles
Call Us Today
If you are looking for a full service digital marketing agency in Toronto that can meet all of your needs when it comes to your content marketing, advertising, pay per click and other digital services, look no further. Give us a call today to learn more about our services, and about what we can do for you.
