Content Marketing – What your company needs to know

Content Marketing In previous posts, we discussed how content marketing evolved from targeted sales-based advertising strategies to positively leveraging one of the most basic human needs: the need to connect. Brands started realizing that treating people merely as sales target was not working in their favour. Content marketing acknowledges that human beings like being talked…

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SEO and The Context of Keywords

SEO (or Search Engine Optimization) is a method of choosing keywords or essential phrases in order for search engines to more easily find them, and in turn, gaining more customers. However, it’s more than just choosing specific keywords and tags. The way you write an article also helps search engines find them. The context matters…

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