In a growing city like Toronto, restaurants can be found all over, offering a variety of cultural cuisines for both locals and tourists. Although you may have a great, working website that allows customers to see your menu and services, how can you make sure that your restaurant stands out or even shows up when potential customers are searching for a place to eat? The first point of call for 90% of customers looking for somewhere to eat in their local area is through a search engine like Google or Bing. The first few restaurants to appear on their search are typically the ones they will have interest in and look into before potentially making a new search for others. To appear on the first page of Google, or to be suggested as a dining experience, you will need to exhaust the marketing tool of Search Engine Optimization (SEO). By implementing the right strategy of SEO into your restaurant’s website, you will gain interest and attract more customers who will want to visit and order from your restaurant.
Search Engine Optimization (SEO) is an important, cost-effective marketing tool that is implemented into the front and back end of your website for organic growth and higher ranking on search engine platforms. With the right strategy, your website will rank higher on search engines where you can be easily seen by potential customers, drive organic traffic directly to your restaurant and become a reputable, well-known business in your local area.
There are two areas of SEO that you should focus on when carrying out this strategy; technical or back end where crawlers will look at the system’s information such as its user-friendliness and page speed and content, or front end which is what your customers see including the menu, images, blogs and each landing page.
Once you have built your store, you will want to be sure that the uploaded content on the front end is fully optimized using keywords and images across each landing page as well as a section for articles or blogs that is relevant to your restaurant. How well you are able to deliver content on the website of your restaurant is crucial for your customers as it serves as a first impression. It will also help with your on-page SEO which is what bots, or crawlers, use to link your pages to searches on various search engines.
The technical aspect of your SEO relates to the metrics of your restaurant’s website that crawlers will filter through. This includes page speed, meta-descriptions, the URL, overall design and user-friendliness which can be measured to help you when making better decisions about your website for your restaurant to stand out.
To implement SEO correctly, you must understand your customer’s buying habits and how they will find your restaurant. Most people will simply type into google “restaurants near me” or the cuisine of their choice, for example “Mexican family restaurant in downtown Toronto” or “tacos near me” which should be used to your advantage when inputting keywords into your website.
For restaurants, SEO is especially important as search engine bots, also known as crawlers, will use the information of your website, including keywords, to collect and place into an index. The data they gather includes valuable information such as location, menu, hours of operation and phone number which search engine platforms will keep up to date and present to your potential customers. With some search engine platforms, such as Google, customers will help to verify your restaurant with their maps feature and through programs like “Google Local Guides” which encourages people to contribute their visit experience into listings with reviews and pictures and.
For your restaurant’s website to be fully optimized, it is important that you adhere to the guidelines of each search engine to avoid getting put behind in the back pages of the platform, where nobody can find you! The process of SEO includes:
Keywords across your website are used for your website to rank higher. It is important that you think about the type of words your customers will search before implementing them into your restaurant’s website. Both short-tail keywords such as “family restaurant” or “restaurant in Toronto” and long-tail keywords like “Chinese family restaurant in Toronto” are important for your SEO strategy to maximize results.
With the right text, videos, images and copywriting on your landing pages as well as URLs, linking of landing pages and titles, you can have optimized on-page SEO which brings your ranking higher on search engines and makes for great user-experience, keeping your customers coming back! It is important to work on your meta-descriptions and alt text for the crawlers to input you into their index using latent semantic indexing keywords.
The speed of each web page and the architecture of your site plays a very important role in how you are ranked by search engines when crawlers collect data from your website. The website of your restaurant should be easy to navigate with high speed for better user-experience where users have reported to exit from websites that take too long to load. With supported tools and plugins, you can identify the speed score of each page to make the necessary changes that will improve your conversion rate.
It may take some time before you see the results of your SEO strategy but with the help of the information gathered by crawlers and plugin tools, you can run SEO audits to identify issues and monitor your results to make the essential adjustments to remain fully optimized with better website performance.
If you want to know how we can help to make you a top ranking website in the Toronto and GTA area with higher ranking and greater conversions, get in touch with our team today for a consultation!
Fill out our contact form below to get started. We’ll get back to you as soon as possible. Looking forward to speaking with you!