Pay-Per-Click (PPC) – The world of advertising has evolved dramatically over the last two decades, but the concept is the same: cast your net as widely as possible to bring new customers to your door. In the pre-Internet days, businesses used ads in print media; now they use well-placed ads on websites other than their own. This form of advertising, known as Pay-Per-Click (PPC), can be a cost-effective way of reaching a broad audience. 2Marketing will plan and manage your Toronto PPC ad campaign so that you get maximum results at a low cost.
A Pay-Per-Click ad is a hyperlinked banner or directory entry appearing on another website. As the name suggests, the owner of that website receives a payment for every time a user clicks on the link. Pay-Per-Click campaigns can have tremendous benefits. They get potential clients directly onto your website, and you only pay when your ad is clicked. The PPC Toronto experts at 2Marketing consistently monitor the Pay-Per-Click campaigns that we manage.
Google AdWords is an online advertising program that uses a combination of keywords and Pay-Per-Click to make the advertiser’s website link appear at the top of the search result listings. The 2Marketing PPC Toronto team will run your AdWords campaign from beginning to end. We will perform a thorough keyword analysis to make sure we include the best possible keywords in your ad. We will also keep a close watch on what your competitors are doing so that we can make sure you have the edge.
Our job is far from over when your ad has been placed. As the traffic to your site steadily grows, we will analyze where your visitors are coming from, how much of your daily AdWords budget is being spent and how many users are spending time looking around on your website. Using the results, we can work on converting more visitors to users and planning future campaigns.
Many business owners believe that with good keywords and sound SEO techniques, they can create high-ranking web pages for Google local optimization. The challenge is that SEO algorithms are an ever-evolving landscape. A website that ranks right at the top of the results on one day could find itself hit with penalties and lower rankings the next. Pay-Per-Click, which will guarantee a spot at the top for the selected keywords, is a neat way to circumvent these changes.