Professional website design is a must for any company that require online visibility. People visiting your website will form their first impressions of your brand in about two tenths of a second, so you need a website that instantly stands out and makes users want to stay and browse. High quality web design could make real differences. 2Marketing has the right combination of creative web designer talent, technical knowledge and online marketing expertise to deliver top quality website design for businesses in all industries.
- Online shopping
- Research or information gathering
- User forums or discussion boards
- Blogs or articles
- Product catalogues and reviews
- Video and photo galleries
There are some great website design templates available online, but if you want to build an online presence that will impress, a customized website design is the way to go. It is the only way to build a website that is a true reflection of your business, your brand, your strengths and your values. 2Marketing will take the time to find out as much as possible about who you are, what you do and what image you want to project. The website we design will represent all of the great things about your business, and your products or services.
Our web design experts know how important it is for website content to be current. We will design your website in such a way that you will be able to easily update the content yourself if you choose. Some companies prefer to focus only on their core business: for them, we provide quality website content services.
How do you get a powerful LEAD SIPHONING business website? How do you get a look that you will love with the latest, leading technology behind it? But most importantly, where do you start?
Having a nicely designed website for your business should be a top priority. But more importantly, you should have it loaded with fresh content and fully optimized to easily drive traffic. Why? Because a website should serve at least one of the following purposes:
Provide information about your business.
Market (or sell) your products and services online.
Create leads (or inquiries) to generate business.
Be a source of information (i.e. blog) for your specific area of expertise.
Here is a breakdown of how you should approach creating a web 2.0 small business website:
- Plan Your Website
- Choose Keywords
- Write Your Content
- Leverage Social Media
- Build Your Website
Plan Your Website The first thing you can’t do is get a website because everyone else has one. It has to have a purpose and you have to find out what that purpose is. What’s the objective of your site? Is it to
- Sell a product,
- Market a service,
- Capture a sales inquiry,
- Have someone subscribe to your blog’s RSS feed, or
- Get followers to your twitter feed and Facebook page. Chances are you said yes to most of these.
Once you know your objective, you can go about creating your website to achieve what you want. Without this first and most important component, you can’t get your website visitor to do what you want them to and they will be just left wondering “Ok, but I don’t understand how you can help me” as they leave your website. So now that you understand this and you have your objective, the next step is to determine what keywords are important for your website.
Choose Keywords Before you go off spending countless hours writing content for your website, it is important to find out what people are searching for on the Internet that relates to your business. For example, let’s say ACME Web is a web design company that provides web design and software development services. The type of visitors we want on our website are the people that are on Google typing “website design”, “website design company” or “software development service”. Why are keywords important? Because they enable your content to be ranked by Google and increasing your exposure on search engines will drive organic traffic to your website. That should be your Search Engine Optimization (SEO) strategy for your business. Organic search results are the results you find in Google that are right under the search bar below the paid advertisements. You want great placement without having to pay Google. To rank well in organic search results should be your main SEO strategy. Remember, SEO is forever while ad placement is temporary (and costs money). So before you begin creating your content, make sure to pick your keywords carefully. Use free tools like the one provided by Google to help you in determining what keywords are right for your business.
Write Your Content Your website can look awesome. But that doesn’t matter if the content doesn’t provide the website visitor what they came looking for. If you fail to provide meaningful content, your website visitor will simply leave looking for someone else and all that time, effort, and money you spent getting them there would be a waste. When a visitor arrives at your website you have just a few precious seconds to capture their attention and deliver your message as if they were standing right in front of you. You know your business well and how you want your clients and potential customers to see it. Get down on a personal level and abandon that overly technical or complicated message. Keep it simple and straight to the point. Use those couple of seconds you have to capture your website visitor. Remember, good content is what drives search engines. As we discussed in the previous section, you have to include the right keywords in your content. The last thing you want is someone being directed to your site only to leave and never come back.
Leverage Social Media When you create a web page or blog post, share it. Post it on your Facebook page or Twitter feed. Social media is and easy, free way to get your business out there to a large number of people waiting to hear about it. Setup a blog and let your website visitors read and comment on it. You need to engage your audience. Some of the website visitors will notice you’re on a social network they use and will follow or friend you. Don’t be afraid, that’s a good thing because you got their attention.
Build Your Website So now you have a good idea what your website needs to do and what you are going to put on it. Now, how do you get your website online? Without getting too much into technical talk, you‘ll need what we in the web community call a Content Management System, or CMS. With a CMS you can manage your website content, design, and features. At Teckpert, the CMS of choice today for our small business clients is an open source platform called WordPress. WordPress is one of the most popular blogging tools available. But what many people don’t know is that it is a powerful CMS that can be used for more than just a blog. With WordPress you can build a small business website that years ago would have cost tens of thousands of dollars. WordPress was designed as a platform for bloggers, but you don’t have to use it as a blogging tool. With a few modifications, it can be used to power your website. The fact that WordPress was designed as a blogging platform gives it some great advantages. It is optimized for easily publishing and you can add or update content without having to hire a website design company. And getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new page, article, image, or video.
Expanding on topics earlier in this article, WordPress provides a strong foundation for:
SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many SEO benefits that WordPress provides for free.
Content – it is easy to update content on your website without knowing HTML. I am sure you don’t want to learn HTML and how to use a tool like Dreamweaver. Do you want to have to “ask” your webmaster every time you want to make a small change to your website? Well that is a thing of the past. Once WordPress is set up, you can easily create new pages or edit existing pages using a simple rich text editor.
Social Media – all your pages and posts can be easily configured to share content on most, if not all, social networking websites. Furthermore, each category you setup comes with its own RSS feed for easy distribution.
Plugins – there is a large community of developers creating themes and plug-ins. This means you can browse and use great design themes from a large collection, or extend your website with contact forms, a slick image gallery, a shopping cart, or hundreds of other cool features without having to hire a web developer.
There was a time when online presence started and ended with a company’s website, but those days are long gone. Now, as critical as the website is, it is just one part of an entire Internet marketing campaign. 2Marketing will not just build your website and then go away. We will implement Search Engine Optimization (SEO), SEM, re-marketing and a variety of other tools to drive web traffic your way, and to get visitors to come back.
Don’t suffer the same frustrations other small business owners experience with their website. With WordPress you don’t have to worry about that problem anymore. Building a website that is designed to meet your goals powered by a full featured content management system like WordPress will set your website up for years to come. WE ARE EXPERTS AT WEBSITE DEVELOPMENT, CALL US TODAY.
For more information about our website design services in Toronto, please call us on 416-417-9595