You’ve finally got your website running and it looks amazing but you start to wonder why it’s not bringing in enough traffic. A website without the right implementation of Search Engine Optimization (SEO) won’t give you the value for money that your business deserves. SEO is an essential marketing tool that allows you to be seen by your audience, on popular search engines such as Google or Bing who rank your website accordingly. When users are searching for your product or service, they will go to google and search for it, but if your website isn’t properly optimized, it won’t be highly ranked or seen. Instead, it’ll get lost in the back pages of search engines which is problematic for your business as nobody tends to go beyond the first or second page.
In a growing city like Toronto with thousands of businesses that offer products or services like yours, it is imperative that you go the extra mile to be seen by your audience. Hiring an SEO company that specializes in SEO and offers services in this tool can take your business to the next level. Rather than spending your time and resources on trying to execute the perfect SEO strategy and learning new strategies, a company like 2Marketing can take on the role for you to deliver and drive results to your business. This will allow you to spend more time on your business and less time trying to find leads or figuring out how SEO works.
2Marketing has serviced Canadian enterprises for over 20 years by educating customers on the importance of SEO for great online success. We have a strong in-house team that allows us to meet your needs on time and manage your website marketing from one place. We educate you on our processes and hold your hand through the process so you aren’t left feeling vulnerable or chasing us up to find out what’s going on with your site.
SEO Strategies That 2Marketing Offer
There are many aspects of SEO that affect the performance of your website including on-page optimization, technical SEO, keywords and more. Even though you may think you have a good understanding of each of these factors, search engines change their regulations constantly to make it more difficult for websites to get better ranks. This is where 2Marketing comes in. We take our time to understand your business to create a tailored strategy for your SEO. Our company stays updated with the current regulations and trends of search engines to make accurate decisions that will reflect your conversion rates. This way, you can spend more time doing what you love and less time worrying about the tedious tasks of marketing your website.
If you didn’t already know, SEO includes a number of areas that make up for the complete optimization of your website. At 2Marketing, our in-house team is filled with experts who specialize in different areas of SEO to give you the best possible marketing advantage in your industry. These specialties include:
Topic selection
Before we go ahead to make content for your website, it is important to know what information is already available and what kind of content your audience is searching for. Having content is important but there is no use in filling up your website with information that nobody is looking for. At 2Marketing, we take an interest in your business and your target market to put together the best topics for content.
Content Creation
You’ve probably heard the term, ‘content is king’. For SEO, this is especially true. Why? Because content is what drives your audience to your website. The type of content that is used on your website such as blogs is what search engine crawlers will pick up to rank you accordingly. It is also how your audience will determine the trustworthiness of your business. Without content, your website won’t be as informative as it could be. Our copywriters at 2Marketing hold years of experience under their belt. Their knowledge and expertise are put into the content of your website to give you quality writing that is easily digestible and relevant to your customers.
Keyword Research
When searching for a product, service or information, your audience will most likely take it to a search engine where they type in words or sentences that will give them what they are looking for. We plan for these moments. We compile a list of keywords and search terms that your audience will use to look for a product or service that you offer so that you may become visible and easily found. These keywords will also help with search engine ranking to make sure that you stay on the first page of search engine result pages (SERPs) rather than floating around in the back pages.
Technical & Off-page SEO
SEO doesn’t stop at content. The technical aspect is equally as important as the content and includes the information on the backend of your websites such as alt text for images, descriptions for your pages and link building. The stronger your technical SEO, the higher your ranking on search engines. Our dedicated team at 2Marketing continuously works on your site to ensure it’s fully optimized on both the back and front end.
Local & Niche-Specific SEO
You can be sure that Toronto has a high number of successful businesses in your industry that service the local area. Becoming a renowned business will take you to the next level and put you ahead of your competitors. Optimizing your site is important but it wouldn’t be useful if it isn’t targeted to the area you service or relevant in your dedicated niche. Our team works around the clock to optimize the SEO of your website in the local area and in your niche for increased visibility to your customers. This will set you apart from your competitors and make sure that you are the number-one choice for your audience.
Working with 2Marketing means that you have a partnership and a team of experts. We know that your business is important and we want you to succeed. By implementing the right SEO strategy, we can build a lifetime of leads for your company. With our support and guidance, you will never get left behind in the digital world but rather stay steps ahead of the competition.
It’s time to upgrade your website and we have the tools. If you are ready for new leads, increased visibility and trusted partners with 2Marketing, book a call today to find out how we can help you!
