Most businesses strive to be searched and found by their target audience who may be searching for relevant information or services through search engines, such Google, Bing or Yahoo. To have a website that is easily searchable across all search engine platforms is a marketing strategy known as Search Engine Optimization (SEO).
SEO should be carried out for your cosmetic dentist business to become a visibly recognized practice amongst your competitors in the local Toronto area. The strategy involves the complete optimization of technical SEO in the back end; information picked up by search engine bots, as well as SEO for front end; the content that your customer is interested in. This marketing strategy is a cost-effective tool that can be completed by yourself or in-house to begin with, but will be better outsourced as it can take a lot of time with ongoing learning as technology constantly evolves.
Having a dedicated individual on your SEO marketing means you are able to continuously create content that is engaging, relevant and useful to your consumer that will help you to build brand awareness by ranking higher on search engine platforms, giving you greater conversion for a return on investment. It also means that your website will adhere to the search engine guidelines filtered through by crawlers. An expert will continuously update your technical SEO and implement relevant SEO content that users and search engine bots will be filtering through. Producing engaging and high-quality content for your cosmetic dental website means you will have a better chance of conversion as search engines will rank you higher, making it easier for your audience to find you when searching.
What is SEO Marketing?
Search Engine Optimization (SEO) is the process of optimizing the content of your website to organically drive traffic from search engines such as Google directly to your web pages.
There are two sides of SEO; technical which is implemented into the back end of your website and content, which relays information on the front end. Search engine crawlers, also known as bots, will filter through content on the internet by following website links across all pages. Bots will filter through your page content including the meta descriptions, URL, headings, titles, blogs, images and more. This information is collected in a giant library known as an index.
The technical aspect of SEO looks into metrics that can be measured, such as search engine ranking or the speed of your web pages. This can be influenced by a specialist who can ensure your website is completely user-friendly and aligns with the criteria of all search engine platforms for a better ranking. As an example, Google created a Core Web vital report to help your business to succeed with the technical SEO requirements for their search engine platform ranking.
The second aspect of SEO is equally important as it is the driving force of customer conversion. For example, should somebody be looking for a cosmetic dentist in Toronto, they will search “cosmetic dentist in Toronto” and based on the content on your web pages, the search engine bots will rank you higher, making you more visible to your audience. This is achieved by populating your uploaded content and index with keywords to become easily searchable within the search engine guidelines. It is important to focus on providing high quality, original content with relevant information that will push traffic toward your website. This can include the written text in your product descriptions, images and any other uploaded content such as blogs.
What services are included in SEO?
- Web/UX/UI design
- SEO fixing, web page speed etc.
- Website Maintenance
- Conversion Optimizing
- Paid per click ads
- Link building
- Tracking / Reporting
- Local (maps, GMB)
How is SEO an important marketing tool for a cosmetic dentist?
Every second of the day, millions of people are conducting web searches with the intention of finding resourceful information, products or services they need. The primary resource for brands to bring in traffic to their business is through search; whether it be through recommendation or the internet. Having a business that organically ranks high on any search engine platform will make you extremely reputable amongst your competitors and to your audience. Without implementing any type of SEO marketing into your website, you will not drive the same amount of traffic or achieve a similar conversion that you would with it.
For your cosmetic dental practice to stand out in a market like Toronto, having a fully optimized site with consistent, relevant and useful content will pit you against some of the most renowned companies across the city.
Why does your cosmetic dental practice need an SEO specialist?
As the industry of cosmetic dentistry is highly saturated in Toronto with a number of respected dentists in the field, it is especially important to ensure that your website is fully optimized, both technically and through its content to be effortlessly found across all search engines platforms. By doing so, not only will you be easily searchable, but your content can help you to create a community within your industry and your audience where you can inform them of the latest trends, technologies and your practice through uploaded content.
As a cosmetic dentist, it is important to continuously communicate with your market to educate them on the industry and the importance of dental practice. As bots will continuously comb through your content, having an expert can help your website to align according to the rules which will help your web pages to rank higher. Outsourcing specialists in both technical and content SEO will save you a lot of time that can be better dedicated to your practice and bring you a higher return on investment for profit.
With a dental SEO expert, your dental practice in Toronto can stand out from the competition and attract higher quality patients. The investment of your SEO marketing brings in brand awareness and with your uploaded content, will make you an engaging, reliable and trustworthy company that people will want to invest into. You will have more chances of people clicking onto your webpages if you are on the first page of their search and even better, if you’re organically ranked as the top 3. This will bring in new customers who will become familiar with your brand and eventually, invest into your service. After all, who wouldn’t want to be the first website on the first page of any search engine?
How much does SEO marketing cost in Toronto?
When looking for a SEO expert in Toronto as a cosmetic dentist, you will want to make sure that you are well researched before going ahead to choose. Hiring an expert for your SEO can make a world of difference to your dental practice, especially in Toronto where there is a highly competitive market. The implementation and optimization of SEO for your website will put your business in front of your customer and help you to stand out from your competitors.
Toronto is the hub of most SEO agencies with some of the most exclusive clients in the country, making them a little more expensive than other areas of Canada. An SEO specialist in Toronto can cost anywhere from $150 to $300 an hour or up to $5000 a month, depending on the services you are looking for. They may even offer monthly packages, starting from $200, where they will have expertise in the field with experts in both technical and content SEO to populate your website.
Whether you are looking to increase your patient volume, exceed the rankings of your competitors or bring brand awareness to your cosmetic dentist practice in Toronto, making an investment into your SEO can organically drive those results. We at 2marketing invest in helping you to build a practice that is reputable and has a sense of community. We believe, as our expertise has proven, that this will separate you from the market and bring in an extraordinary difference to your business.
Speak to one of our advisors at 2Marketing to find out how our experts in SEO can implement the right strategies for your cosmetic dental practice.