As the world moves in a more digital direction, even brick-and-mortar stores are taking advantage of the internet. Whether the majority of your business takes place online or in a physical store, you can benefit from a strong web presence and a good SEO strategy.
Even small stores can benefit from local SEO but if you do have a digital-focused service or product, you can take advantage of everything SEO has to offer. There are many facets to a good SEO strategy and many avenues you must pursue to round out your approach.
One of these crucial elements is link-building. Knowing your way around link-building and why it’s good for your business will help things like rankings and lead generation. While there are some basic strategies all can employ, there are several specific things SaaS companies can do to ramp up their strategy even more.
The Importance of Link-Building
Link-building consists of getting other websites to link back to yours. There are a few ways you can go about this, and you want to be smart about it. The quality of the links matters!
Why is link-building so important?
- Having other websites link to yours tells Google and other search engines that your website is relevant and offers valuable information. The higher the quality and domain authority of the website linking to yours, the better. This is because Google will take the link more seriously if it comes from a website it already considers important and authoritative.
- It garners interest for your website and business as the other site’s readers click through. This is why it’s also important to get backlinks from websites that are relevant to yours. Ideally, you want links from websites in the same niche or industry as yours – or as close as possible!
- The additional traffic from these other links can generate additional sales. By getting more sales you can potentially get new long-term customers!
Link-Building Strategies: An Essential Guide
Since the quality of the backlinks you get is so important, you must have some good strategies in place. Some methods are more productive than others, but here are some of the most effective link-building strategies:
- Social media. Platforms like Instagram, Facebook, TikTok, and even LinkedIn can be useful in generating links. You can write posts, share relevant content, or even post your own – each time, linking to your home website. This puts another link out there and makes your content more accessible.
- Guest blogging. Guest blogging is when you write a blog post for another website, which they publish to their feed under your name. This is a win-win; you get a relevant, high-quality backlink or two and the host website gets a new voice and a fresh perspective to offer their readers.
- Q & A sites. Things like Quora are useful in multiple ways – people go there with genuine questions and others offer legitimate answers many times. From an SEO perspective, you can seek questions relevant to your niche or industry, and link back to your website on questions you think your website can help answer!
- Create linkable content. You can put in the work to generate backlinks, but the easiest way to get them is organically! Many people link their sources when quoting stats, official facts, etc. People also like free stuff! You can create things like infographics, e-books, essays, and more and offer them for free. Others will link to these things as sources, or share the free knowledge and resource with their followers!
- Create link-worthy content. Lastly, It’s important that you, above all else, create link-worth content. Your blog posts should be well-researched, well-written, engaging, and SEO-friendly. High-quality and authoritative websites won’t want to link back to weak, poorly written, unattractive content.
SaaS Link Building Strategies
The above link-building strategies are largely universal. They can be tailored to most business and website types. SaaS companies can use the following tips to increase their specific strategy:
- Much software can be applied to various companies and industries. As such, you can sometimes tailor your content to appeal to a wider variety of niches. In doing so, you increase your reach and potential for backlinks.
- Use competitors to your advantage. There is much competition in the technology space. You can create content about alternatives to your competitors. This is the type of content others will link to naturally to provide their readers with options.
Outreach Techniques
While there are many ways to create backlinks, some of the strongest ones always come from other websites. Even more so when they’re powerful, high-profile websites in your industry. To accomplish these links, you’ll need to do some outreach.
By employing the proper tactics, you increase your chances of hearing back and landing a deal. Guest posting is an obvious one, but there are a few other ideas, too:
- Replacing outdated content. Many websites link to a page because it’s relevant at the time. Eventually, though, some information becomes outdated, old, or no longer relevant. When this happens, some people update their pages while others don’t. You can take advantage of this by tracking down these outdated links, reaching out to the website owner, and offering your more recent, relevant, and accurate content instead.
- Digital PR. Public relations has always been a part of marketing and this is true for the digital world, as well. You can create PR content about your company and business, then reach out to relevant news pages, journalists, and other authoritative companies that can help spread the word about you. These pieces can include press releases, directory entries, etc.
Build Top-Quality Links for Your SaaS Business
There’s no denying the importance of SEO, and proper backlinking helps immensely. Although it’s not the only part of a well-crafted SEO strategy, it can’t be ignored, either.
Creating a strategy takes some time, however, and all of the work and outreach can be overwhelming. For help with all things web design, content, marketing, and SEO, contact us today and we’ll help you get started!
