What is Paid Search (PPC)? Why do you need it?

Google Ads, PPC

What is Paid Search (PPC)? Paid search marketing can be referred to by many names in the advertising and marketing sector, including acronyms. Search engine marketing (SEM) encompasses SEO, pay-per-click (PPC), search engine advertising and sponsored listings. Before diving into specific advertising programs and ad types such as Google Ads (formerly AdWords), Product Listing Ads […]

Why Do You Need Both SEO & SEM to Succeed Online?

SEO & SEM to succeed online

Search engine optimization (SEO) and search engine marketing (SEM) are two essential parts of any business that are often confused yet distinctively differently. The main difference between the two strategies is that SEO is an unpaid strategy that focuses on optimizing your website to drive organic traffic from search engines to your website while SEM […]