What is Paid Search (PPC)? Why do you need it?
![Google Ads, PPC](https://2marketing.com/wp-content/uploads/2023/04/Paid-Search-PPC.jpg)
What is Paid Search (PPC)? Paid search marketing can be referred to by many names in the advertising and marketing sector, including acronyms. Search engine marketing (SEM) encompasses SEO, pay-per-click (PPC), search engine advertising and sponsored listings. Before diving into specific advertising programs and ad types such as Google Ads (formerly AdWords), Product Listing Ads […]