What is Paid Search (PPC)? Why do you need it?

Google Ads, PPC

What is Paid Search (PPC)? Paid search marketing can be referred to by many names in the advertising and marketing sector, including acronyms. Search engine marketing (SEM) encompasses SEO, pay-per-click (PPC), search engine advertising and sponsored listings. Before diving into specific advertising programs and ad types such as Google Ads (formerly AdWords), Product Listing Ads […]

How Much Do Google Ads Cost in Toronto?

Google Ads Cost

Advertising on Google can allow you to reach one of the largest online consumer markets. Practically everyone makes use of Google’s search engine. However, how much does it cost to place an ad in Google? Unfortunately, the answer does not lie in simply stating a price range. Instead, the amount you’ll need to allocate for […]