The Role of PPC Advertising in Building Your Brand Awareness And How it Fits Into Your Marketing Mix
Many business owners cringe at the idea of paying for clicks. Plus, many hold on to the misconception that Search Engine Optimization (SEO) is all the marketing they need and PPC advertising is a luxury for the rich. Interestingly, Hubsport’s 2022 Annual State of Marketing report indicated that 63% of people click on Google Ads. […]
What is Paid Search (PPC)? Why do you need it?
What is Paid Search (PPC)? Paid search marketing can be referred to by many names in the advertising and marketing sector, including acronyms. Search engine marketing (SEM) encompasses SEO, pay-per-click (PPC), search engine advertising and sponsored listings. Before diving into specific advertising programs and ad types such as Google Ads (formerly AdWords), Product Listing Ads […]
How Much Do Google Ads Cost in Toronto?
Advertising on Google can allow you to reach one of the largest online consumer markets. Practically everyone makes use of Google’s search engine. However, how much does it cost to place an ad in Google? Unfortunately, the answer does not lie in simply stating a price range. Instead, the amount you’ll need to allocate for […]
