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Our process

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Timeline

What to expect, and when

Honest timelines. Every business and market is different, and we’ll tell you upfront what’s realistic for yours.

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Pairs well with

One team for search, site and growth

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FAQ

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Still have a question? A strategist will answer it on a free, no-pressure call.

Ask a strategist
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How it works

How a Toronto digital marketing agency should work with you

Most businesses we talk to have tried marketing in pieces. An SEO company here, a freelancer running Google Ads there, a web designer who built the site three years ago and hasn't been heard from since. Each vendor reports on its own numbers, and nobody can say which channel actually brings in customers. A digital marketing agency in Toronto earns its fee by fixing that: one plan, one team and one set of numbers everyone agrees on.

Start with the numbers that matter

Before we recommend a single channel, we look at what a customer is worth to you, how many leads you need each month, and what you can afford to pay for each one. Those three numbers shape everything that follows. A dental clinic that earns thousands from a new patient can bid aggressively on Google Ads. A café can't, and should lean on local SEO and social media instead.

Choose the channel mix

Most Toronto businesses get the best return from a small number of channels done well. A typical mix looks like this:

  • Local SEO for map rankings in the neighbourhoods you serve, which often brings the lowest cost per lead over time.
  • Google Ads for demand that exists today, such as emergency services or high-value searches.
  • A fast, clear website that turns visits from every other channel into calls and bookings.
  • Social media and paid social when your customers discover businesses visually, or when you need to build awareness.
  • Reviews and reputation, which lift both rankings and conversion rates everywhere else.

What the first 90 days look like

The first month covers the audit, tracking and quick fixes to the website. Paid campaigns usually launch in the first few weeks, because they produce leads while SEO builds. By the end of the third month you should see clear numbers: leads by channel, cost per lead, and which pages and campaigns deserve more budget.

Pricing

Digital marketing costs in Toronto

SEO for small and mid-size businesses in the GTA typically costs $1,500 to $5,000 a month, and local SEO on its own usually runs $1,000 to $3,000. Google Ads management is charged as a monthly fee on top of your ad spend, which you pay directly to Google. Websites with 2Marketing start at $999 on WordPress. Most clients combine two or three services, and we price the combination as one monthly plan after a free audit, with no long-term contract.

Digital marketing

Signs you have outgrown separate vendors

  • Your SEO report shows more traffic, but calls haven't changed.
  • Your ads send people to a page that doesn't answer their question.
  • Nobody can tell you your cost per lead by channel.
  • Every change to the website needs a ticket, a quote and a two-week wait.
  • Your brand looks different on your site, your ads and your social profiles.

If two or more of these sound familiar, a single agency with one plan will usually save money within a few months, because budget stops going to channels that don't produce customers.

Industries we work with across the GTA

We run digital marketing for medical and dental practices, law firms, home services and trades, ecommerce stores and B2B companies, from our offices in North York, downtown Toronto and Vaughan.

Digital marketing

Agency or in-house marketing team?

Hiring in-house makes sense once marketing is large enough to keep several specialists busy full time. Before that point, most Toronto businesses get more for their money from an agency. A single marketing hire rarely covers SEO, paid ads, web development, design and analytics equally well, and a full team of specialists costs far more than a monthly retainer.

Many of our clients use a mix. A marketing coordinator inside the business handles content approvals, photos, reviews and day-to-day questions, while we handle strategy, technical work, campaigns and reporting. That arrangement keeps knowledge in your business and gives you senior specialists without the salaries.

What to expect from us each month

  • A report showing leads, cost per lead and revenue by channel.
  • A strategy call to review results and agree on next month's priorities.
  • A named strategist who knows your business and answers within one business day.
  • Full access to your analytics, ad accounts and website, which stay in your name.