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Where ChatGPT ads appear, and who sees them
An ad appears in a separate, labelled unit under ChatGPT's reply. It carries your business name and icon, an image, a headline, a short description and one link. OpenAI picks the ad by looking at the conversation, your landing page, your ad text and the context hints you supply, then runs a relevance-weighted, second-price auction.
- Shown to logged-in adults on the Free and Go plans. Plus, Pro, Business and Enterprise accounts stay ad-free.
- Kept away from accounts believed to belong to someone under 18.
- Not placed near sensitive or regulated topics such as health, mental health and politics.
- Conversations stay private from advertisers, and ads have no influence on the answers.
- Delivered on the Android and iOS apps and on mobile and desktop web, with platform targeting if you need it.
Sources: OpenAI Help Center, ads basics and OpenAI's advertising principles.
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From a conversation to a tracked lead
ChatGPT Ads behave differently from search ads. There is no keyword to bid on, so the work goes into describing the moments your customer is in, and into tracking that proves which of those moments paid off.
A question is asked
Someone asks ChatGPT to help them compare providers, products or prices.
Context is matched
ChatGPT weighs the conversation against your hints, ad text and landing page.
Your ad appears
A labelled ad shows under the answer, clearly apart from it.
The click carries oppref
An oppref click ID is added to your URL and stored by the OpenAI Pixel.
The lead is counted
A form, call or sale is sent back through the Pixel or Conversions API.
ChatGPT Ads management pricing
Our fee is flat and published, and the ad account stays in your name. OpenAI's own minimum is 25 dollars a day in USD or CAD, so a full month at the floor costs about 750 dollars in media. Budgets above 10,000 dollars a month get a custom quote.
Onboarding and launch
- Readiness and eligibility check
- Ad account access and campaign build
- Pixel, Conversions API and oppref QA
- First creative test
Starter management
- Pilot campaigns and ad groups
- Weekly bid and budget changes
- Creative and hint testing
- Monthly report and call
Growth management
- Everything in Starter
- More ad groups, regions and offers
- Multi-image creative rotation
- CRM and offline sale matching
Pick a monthly ad budget
Ad spend is paid to OpenAI separately from our fee. Figures are in USD before tax and assume a 30-day month. CAD-billed accounts have the same 25-per-day minimum in Canadian dollars.
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ChatGPT Ads vs Google Ads
The two platforms reach people at different points in the same decision, so we often suggest running both. See our Google Ads management page for how we handle the search side.
| ChatGPT Ads | Google Ads | |
|---|---|---|
| How ads are matched | The conversation, your context hints, ad text and landing page | Keywords and match types, plus audience signals |
| When people see you | While comparing options and asking follow-up questions | When searching for a provider or product |
| Pricing models | CPM (Views), CPC (Clicks), or conversion-optimized with oCPC or oCPM billing | CPC with many automated bidding options |
| Minimum daily budget | USD 25 or CAD 25, depending on billing currency | No fixed platform minimum |
| Location targeting | Countries, and in many places provinces, cities or postal codes | Countries, regions, cities, radius |
| Click tracking | oppref click ID, OpenAI Pixel and Conversions API | GCLID, Google tag and enhanced conversions |
| Creative | Image plus headline and description, single or multi-image (beta) | Text, image, video and Performance Max assets |
| Effect on organic results | None. Ads stay separate from ChatGPT's answers | None. Ads stay separate from organic rankings |
Creative enhancements switch on by default
From Friday, October 30, OpenAI enables creative enhancements on new and existing campaigns unless an advertiser opts out. ChatGPT can then rewrite headlines and descriptions to fit the conversation, translate the text, resize images and send the click to a different page on your website. Each adapted version can run without review, and Ads Manager does not show a preview of every variation.
This can widen your reach, and it also means ChatGPT will repeat whatever your pages say, outdated prices included. We decide the setting per campaign with each client, keep prices, offers and service areas current on the pages ChatGPT draws from, and watch for clicks landing on pages that were never meant to be ad destinations. Details are in OpenAI's creative enhancements guide.
Is your business a good fit for ChatGPT Ads?
- Local service businesses where one job is worth several hundred dollars or more, such as HVAC, roofing, moving and renovation.
- Online stores with clear products, prices and a working checkout.
- B2B and professional firms whose buyers research and compare before they call.
- Businesses that already track leads and want a second paid channel next to Google Ads.
- Health, mental health and other categories OpenAI keeps ads away from.
- Sites without conversion tracking, or with landing pages that are slow or out of date.
- Budgets that cannot sustain the 25-dollar daily minimum for at least a month.
Not sure? The readiness call answers this before you spend anything on ads.
How we measure ChatGPT Ads
Counting clicks is easy. The number we care about is how many of them turned into calls, bookings and sales, and our marketing analytics team sets that up before launch, following OpenAI's conversion measurement guide.
oppref kept intact
OpenAI adds an oppref click ID to your landing page URL. We make sure redirects, booking widgets and multi-step forms keep it, so a lead can be tied back to the ad that started it.
Pixel plus Conversions API
The Pixel records actions in the browser, and the Conversions API sends them from your server or CRM. When both send an event, they share one event ID so OpenAI counts it once.
Numbers you can reconcile
Ads Manager may include modelled conversions and uses its own attribution, so totals can differ from GA4 or your CRM. We report all three side by side and explain where the differences come from.
Consent-aware setup
Automatic advanced matching hashes form details in the browser before sending. We configure it, and your consent banner, so data is only sent where your privacy notice and the law allow.
Ads and AI SEO solve different problems
A paid placement sits under the answer, while being named inside the answer comes from content, reviews and citations. That is what our AI SEO services and generative engine optimization work on. Many clients run both.
What to expect, and when
Honest timelines. Every business and market is different, and we'll tell you upfront what's realistic for yours.
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One team for paid, organic and AI search
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Still have a question? A strategist will answer it on a free, no-pressure call.
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