That empty space you see between items on your website is about more than you think it is. This is white space, a part of a site that can make a real difference.
White space is a part of your web design plan that needs to be taken seriously. White space refers to the spaces between text, margins, images and other key elements on your site.
Take a look at the Google website, for instance. The white space all around the page separates the Google logo or doodle from the search bar and icons. This allows every individual piece of the site to be distinguishable from one another.
That is the key goal of white space. It helps with making your content easier to notice. People will specifically identify individual parts of your site to make it look its best.
There are many of good considerations to follow when preparing your white space:
- You can create a small bit of white space between your logo and other items. This is to help show that your business or whatever your site is about is the key focus.
- A few centimeters of space should be placed in between your images and any other items you want to highlight. This is to keep text features from being bunched up with each other.
- Different color hues may also be added to distinguish between items if desired.
- Columns can be used as well. Information can be organized in columns to make the page easier to read and to also distinguish between different items.
The things you can do with your white space are varied and should be prepared properly. In fact, there are several very important points to see with regards to what makes white space work as well as it can:
- Look at the individual elements on your site to see what items might be easier for you to have become distinguishable.
- Take a careful look at your copy based on how detailed it is and what makes it stand out. Look at how the letters are spaced out as well; you don’t want them to be all bunched up.
- Look at sections of your site that might cause eye strain because they are too complicated or detailed. You might have to fix up some extra white space in those sections to at least make those spots a little easier to read.
- Take a careful look at how paragraphs and other features are added onto your site. The real key at this point is to see that your paragraphs are arranged well enough to where each is distinguishable without being more complicated or difficult to read than necessary.
Remember that the white space that has nothing on it can make just as much of a difference to your site’s design as anything else. You must prepare your white space the right way to where it will not be too hard to use or potentially at risk of crowding all the stuff that is on your site.