WEBSITE CONVERSION OPTIMIZATION

Increase user engagement with website conversion optimization

In today’s world, where consumers are busier than they have ever been, most people use the Internet for very specific purposes. New visitors to a website will take less than five seconds to determine whether the website has what they need. Much of this initial determination is based not on the written content but on visual elements on the website.

Many business lose potential customers within seconds simply because of poorly structured web pages. 2Marketing offers website conversion optimization services that will hook new visitors to your site, making them want to stay and find out more about you.

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What is the difference between

website conversion optimization and website design?

Website design is the creation of a brand new website from scratch. Business choose this route if they don’t have a website at all, or if their current website needs so many changes that it is easier to just start over. To learn more about the website design services offered by 2Marketing, click <here>.

By contrast, website conversion optimization is the practise of improving elements on an existing website, without completely replacing it. The professionals at 2Marketing will analyze your website and identify areas that could be improved to enhance the user experience.

What does a well optimized website look like?

Websites are as unique as the businesses that own them. The specific requirements for website conversion optimization vary from one company to another, depending on what the business does, who the customers are and what the primary purpose of the website is.

However, there are some common elements that constitute a well optimized website:

Websites are as unique as the businesses that own them. The specific requirements for website conversion optimization vary from one company to another, depending on what the business does, who the customers are and what the primary purpose of the website is.
  • Do you have a strong logo that is prominently displayed on all pages?
  • Is your website easy to navigate, with a menu that is easy to understand?
  • Can visitors get to any page on your website in three clicks or less?
  • Are your images relevant, appealing and of good quality?
  • How do the colours on your website work together? Is your copy easy to read on the background? Is hyperlinked text easy to distinguish?
  • Is there a strong call to action on your website? Are you inviting your visitors to call, email, donate, purchase or book an appointment?
  • Are contact forms user-friendly? Can visitors easily see which input fields are mandatory?
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More than just website traffic

Website traffic is absolutely critical, but on its own it’s not enough. Hundreds of people visiting your website every day will not make much difference to your business if only half a dozen of them are converted to paying customers.

2Marketing will conduct an in-depth analysis of your website to monitor how many visitors you are getting, which pages they are looking at and how long they are spending on your website. We will take a look at what your visitor-to-customer conversion rates are, and from that, we will formulate a plan to improve your website and grow your customer base.

For more information about website conversion optimization for Toronto businesses, please call on 416-417-9595

FREE WEBSITE AUDIT

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