Hiring a credible and experienced SEO agency is the first step if you are starting up a website from scratch. The increasing competition online is due to the fact that more and more businesses are putting a heavy focus on the Internet aspect of their brand. You need a company to help you create your website and make your brand visible so that online users become aware of your existence.
3 Helpful Tips in Choosing an SEO Agency
Choosing and hiring an SEO agency is not a walk in the park, given the numerous choices you have today. Search engine optimization is vital especially for young businesses that need to present themselves to their target market and audience.
Here are three most important pointers to remember before hiring an agency that provides SEO services:
- Check their Portfolio
Gauge and study the portfolio of the SEO agency before you write them in your shortlist or even consider reaching out. Look for case studies or the list of their references, particularly previous clients they worked within the years before. Reputable and reliable SEO agencies provide references to their potential clients. Some previous companies or clients may choose to stay confidential but there are others that would readily provide their links for reference. Any lack of references for the SEO agency may indicate a potential red flag.
Checking the portfolio of the SEO agency allows you to understand their clientele and the industries they serve. The company portfolio shows any patterns that may be related to your niche. Having numerous projects in a certain niche indicates that an SEO agency has the expertise and experience in that particular industry. In some cases, catering to various clients in diverse industries indicate that the agency is versatile and can easily adapt.
- Assess and Develop your Goals
Evaluate and improve your goals before you reach out to the SEO agency that you would potentially hire for their services. Knowing your goals and objectives will also help you determine what you would want the SEO agency to accomplish for you. The most common goals that business owners have include boosting their web traffic, gaining more conversions, and increasing exposure.
Although these goals are viable, it is important to be more specific in your objectives such as pointing out how many visitors you target per month. Make sure that you are transparent in setting your goals and in making the SEO agency aware of what you wish to accomplish. You can get better results if both you and the agency are on the same page. Create a clear roadmap to help you achieve and examine your success rate and to use as a guide for the SEO agency throughout the process.
- Do a Background Check
Look for the stories from average clients and not just the testimonies and success stories you find on the website of the agency. Conduct a background check to determine the experiences of average clients with the company. Check with at least 3 companies or businesses and listen to their stories regarding the services that they get from the agency. References may also share with you about their day-to-day interactions with the agency along with the end results.
Make sure that you get the honest accounts of your references specifically about their communications with the agency and on how the agency delivered their promise. They should tell you whether they get the best services or otherwise. You can also check the Better Business Bureau to learn about the reputation of the company.
You have to be picky in choosing the first SEO agency to work with. Study your options well and do not just the gun and end up wasting your money and time on the wrong choice.