content marketing toronto

Content Marketing: The Good, The Bad And The Good

The phrase “content marketing” is a relatively recent addition to our vocabulary. Content marketing itself has been around for a long time, though. As early as 1900, several well-known brands were publishing magazine articles offering advice to readers. John Deere, for instance, launched a magazine giving farmers tips on how to become more profitable. The…

SEO Toronto

The evolving landscape of SEO

Search Engine Optimization, or SEO, is the art of increasing the visibility of a website or web page to search engines. A well-optimized site will appear near the top of the first page of search results on Google, Bing and other major search engines. This visibility is determined by the search engines themselves, using a…