Leveraging the power of social media

Over the last decade, social media has taken the world by storm. Almost 1.7 billion people worldwide have active social media accounts: that is almost a quarter of the global population. If Facebook was a country, its population would surpass that of China. Over 500 million tweets are posted per day, and in the last twelve months, the revenues of LinkedIn have grown by a massive 44%.

The growth of social media has changed the landscape of business and marketing. Social media posts such as tweets and Facebook shares have surpassed word-of-mouth as the primary factor influencing purchase decisions. With such a robust online world out there, businesses that do not have an effective social media presence can easily get left behind. Let 2Marketing show you how your business can benefit from creating or improving your social media presence.


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Canadians are most prolific users of social media in the world, and this presents tremendous opportunities for Canadian businesses. Business social media in Toronto is growing rapidly as businesses seek innovative ways to reach their potential customers. Toronto’s cultural diversity is reflected in the mix of businesses, and this creates an interesting social media environment that individuals want to participate in. 2Marketing has a team of experts proficient in Internet marketing and social media, who will help your business stand out in this dynamic online world.

The citizens of Toronto are bright, curious, and innovative. They review, publish, blog, and spread vital information through the sphere of social media. Savvy business owners will understand the importance of engaging with this active community and use it to spread the word about their business. For the uninitiated, it can be difficult to see how social media will increase sales, but for the Toronto businesses we work with, the results are the proof.

Social media plans that generate real results

Social media for business is a lot more involved than simply putting out a few tweets and Facebook posts. In order for it to be effective, a strategy has to be drawn up with your business goals and objectives in mind. 2Marketing will create a customized social media plan that takes into account your products and services, your image and branding, your location, your customer demographics, and more.

There are many social media platforms out there. We will help you determine which ones are right for your business.

Our business social media services include the following:

  • Create custom pages on social media platforms such as Facebook, Twitter, Instagram and LinkedIn
  • Build your base of social media contacts, and track the trends and sales opportunities within your online community
  • Create YouTube channels and produce videos for use on those channels
  • Engage with your online community and monitor conversations and public perception of your business or brand
  • Share relevant blog posts, reviews and links through your social media channels, increasing opportunities for engagement with potential clients and boosting SEO rankings

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