Google Local (Map) Optimization guarantees that a business’s information is properly displayed when located via Google’s search engine. This increases a form of exposure that is directly linked to a business’s physical location, and it also includes customer reviews, business hours, phone numbers, and website information. Prospective clients are provided with a plethora of information regarding the business, which encourages them to make contact with the company either in person or online. Moreover, access to this information authenticates a business’s legitimacy, and this is an advantage that can be difficult to garner in Toronto’s competitive market. This all ties into the biggest benefit that Google Local SEO optimization has to offer: When it comes to local search results and conversion, business who have engaged in Google Local optimization have the highest conversion rates!
- Online reviews from prior clients create more incentive for prospective clients to engage with a business. This type of virtual “word of mouth” recommendation can often supersede traditional means of advertising in terms of effectiveness.
- Optimization of Google Local also provides an unexpected benefit. It increases a business’s exposure on mobile platforms, such as tablets and cell phones. In an increasingly mobile age, this channel of communication is becoming more and more important.
- Consumers who can verify the legitimacy of a business online are 3xs more likely to do repeat business with that company in the future.
It is a well-known fact that Google is the world’s largest search engine. When it comes to achieving organic search results, utilizing Google Local can have a significant, positive impact. In theory, with this option, legitimate companies should flourish in the online marketplace; however, the sheer volume of spamming and scamming that occurs has created a challenging environment for authentic businesses to achieve high rankings in search results. This has created a niche need for Google Local optimization. The Toronto marketplace is growing and thriving, but it is also quite crowded. Professional optimization of Google Local is a critical component for validating the legitimacy of a local business, as well as increasing their brand exposure to prospective markets and clients.