Our AI Search Optimization Guide helps you create high-performing, geo-targeted campaigns powered by AI insights to boost visibility and local reach.
Search is shifting from ten blue links to conversational answers. People ask a question, then they refine it. They compare options, ask for local providers, and expect instant clarity. AI systems summarize the web, cite sources, and sometimes, they do not send users anywhere. That is a problem if your brand is not included, or worse, misrepresented.
Generative AI search, sometimes called AI Overviews or GEO for Generative Engine Optimization, favors entities, expertise, and clean data. It rewards content that is precise, verifiable, and easy to parse. It still cares about links and relevance, of course, but it increasingly uses signals like author credibility, structured data, product or service attributes, and consensus across trusted sources.
What is at risk if you do nothing.
You lose brand mentions to louder competitors. Featured answers stop showing your pages. Local intent queries route to aggregators, or to a summarized paragraph that omits your name. Over time, this erodes direct traffic, weakens your pipeline, and forces more paid spend to compensate. Some businesses feel this slowly, others feel it all at once. Both are costly.
The good news, you can earn presence in these AI answers. It is methodical work, not magic. It starts with a realistic audit, careful fixes, and consistent publishing that builds topical authority.
We begin with a Generative Search Readiness Audit. It is a straightforward look at where you show up in AI surfaces, why you appear, and where the gaps sit.
Discovery and diagnostics
Conversational query mapping, entity and brand knowledge checks, structured data review, crawl and Core Web Vitals, E E A T signals, link profile, review footprint, citation consistency, and UX friction points. We test questions real people ask, then we observe how AI systems respond.
Content model and topical authority
We define themes, clusters, and supporting assets. Pages that answer high intent questions clearly, with evidence. Pages that teach, compare, and reassure. We use outlines that respect how AI rewrites and quotes, but we write for humans first.
Schema and data clarity
We implement the right markup, Organization, LocalBusiness, Product, Service, FAQ, HowTo, Review, and ensure attributes match what customers actually care about. Clean entities, clear relationships, consistent identifiers. Small details help, like sameAs links and unambiguous naming.
Technical SEO and performance
Fast loads, stable layouts, logical internal linking, crawlable facets, clean pagination, helpful breadcrumbs. Nothing fancy, just the important things done right.
Reputation, links, and signals of trust
We build mentions where they count. Industry directories with real editorial standards, useful partner content, thoughtful digital PR. We do not chase vanity placements, we earn relevance.
Measurement and iteration
We track surfaced queries in AI snapshots, featured snippet share, brand mention velocity, and assisted conversions. Some of these are proxies, and that is fine. We prefer honest signals over vague dashboards.
Throughout, we keep a human editor in the loop. AI is a tool, not the writer. Quality, credibility, and voice still win. AI models, ironically, value that.
We provide end-to-end Generative Engine Optimization (GEO) services designed to make your brand stand out in AI-driven search. Our approach helps you earn visibility in generative results, bring in more qualified traffic, and strengthen your digital presence across channels. Every plan is customized to your business objectives, with flexible pricing options that fit different budgets and company sizes.
Editorially led, research backed content that targets conversational questions and decision criteria. We produce service pages, comparison pages, FAQs, guides, and supporting posts. We include evidence, quotes, and clear next steps. Perhaps we add a short story or a small opinion where it helps a reader decide, never fluff.
We standardize your brand in knowledge graphs. Consistent naming, sameAs links to strong profiles, team bios with credentials, media coverage, and third party validations. If you operate locally, we clean NAP and category signals across the map.
We turn customer questions into answerable prompts, then validate how AI engines respond. We use this to shape titles, intros, and schema. We practice restraint, no gimmicks, just language that maps to what people ask.
We look at scroll depth, task completion, form friction, and message clarity. Small copy edits sometimes lift conversions more than any ranking change. We will say that even if it steals credit from SEO, because revenue is the real metric.
Full coverage for Organization, LocalBusiness, Service, Product, Article, FAQ, Breadcrumb, Review, and more. We align schema with on page content and real world data, then we test and monitor.
For multi location brands, we fix location pages, categories, services, and reviews. We help you appear for near me and neighborhood questions that AI likes to summarize. Store hours, amenities, parking notes, and simple directions, surprisingly useful.
Cluster planning, internal linking, supporting pages that do the heavy lifting. We resolve thin content, merge duplicates, and publish resources that your sales team would actually send to a prospect.
We pitch ideas worth linking to. Studies, checklists, calculators, or expert commentary. Nothing spammy. If we would not read it, we do not ask others to link to it.
We format concise answers, credible references, and scannable sections. We use question subheads, short definitions, and data points where they matter. We aim to be cited in AI results and to hold classic featured snippets.
Lightweight programs to get more genuine reviews and to show real proof, not staged praise. We surface the best comments on key pages with permission.
Specialist team
SEO strategists, technical engineers, editors, and outreach pros who talk to each other. You get one pod, not ten vendors.
Playbooks, not guesswork
We use tested processes and tailor them to your constraints. When something is unproven, we say so, then we test it.
Speed and clarity
You get a clear roadmap in week one, quick wins in month one, and compounding gains in quarter one. Timelines vary by site scale and competition, of course, but momentum matters and we create it.
Transparent reporting
We report on outcomes that matter, leads, revenue proxies, share of helpful answers, and contribution to pipeline. If a report feels noisy, we refine it.
Vertical understanding
We have experience across B2B services, healthcare, home services, SaaS, and multi location retail. That gives us a library of patterns to start faster, without cookie cutting your brand.
Trust signals
Client logos you recognize, real testimonials, platform certifications, and people you can speak to if you want references. We take pride in the craft, quietly.
A no-obligation audit that shows quick wins and long-term opportunities.
| AI Source | Overview | 2Marketing Capabilities |
|---|---|---|
AI Mode Google | How AI Mode worksPowered by Gemini, AI Mode synthesizes multiple sources and surfaces direct, personalized answers inside Google Search. It splits complex queries into subtopics and supports follow up questions, which keeps users on the results page. | Win inclusion and citations with:
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AI Overviews Google | How AI Overviews workAI generated summaries appear above organic results and cite trusted sources. They consolidate consensus, which can help and sometimes reduce clicks elsewhere, it depends on the query. | Get referenced consistently with:
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ChatGPT Search OpenAI, Bing | How ChatGPT search worksChatGPT answers in a conversational format and uses Bing to retrieve reputable sources, reviews, roundups, and data. It often curates options, which can steer decisions early. | Increase selection and citations with:
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Gemini Search Google | How Gemini worksGemini powers the broader Google AI ecosystem, Search, Gmail, Docs, Android, and the Gemini app. It handles text, voice, images, and feeds AI Overviews and AI Mode with real time context. | Grow visibility across the ecosystem with:
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AI SEO, or Generative Engine Optimization, is the practice of improving how your brand appears inside AI generated answers, AI Overviews, AI Mode, ChatGPT results, and similar experiences. It blends classic SEO with entity clarity, structured data, and content that answers conversational queries directly. The goal is simple, get cited, get selected, and convert that visibility into leads.
Traditional SEO aims for rankings and click through from the ten blue links. AI SEO aims for inclusion and citation inside generated summaries, plus rankings. That means heavier focus on answer blocks, clean schema, entity consistency, and topical authority. You still need fast pages, quality links, and a solid IA, but the content has to be more precise and easier to quote.
AI Mode and AI Overviews are Google experiences that summarize answers at the top of results. They often show citations to sources and encourage follow up questions. If your pages are clear, credible, and well structured, you can be referenced there. When you are referenced, users may click through or they may call you straight from the citation. It depends on the query and the intent.
Sometimes. Zero click answers can satisfy quick questions inside the results. The flip side, strong brands that get cited gain trust and assisted conversions. Our goal is to secure both, presence in AI summaries and smart on site funnels that convert the traffic you do receive. We will be candid about where summaries help and where they hurt, then plan accordingly.
Early wins often appear in eight to twelve weeks, technical fixes and better answer formatting tend to move first. Stronger gains build over three to six months as clusters mature and authority compounds. Very competitive spaces take longer. After your audit, we will map milestones so you know what to expect and when.
Helpful, not required. 2Marketing can implement most recommendations, or we can collaborate with your dev team through tickets and QA checklists. For complex stacks, we work in sprints, test on staging, and prove impact before broad rollouts.
It is similar to traditional SEO, with added investment in content quality, entity work, and structured data. Price depends on site size, locations, competition, and how quickly you want to move. Our packages, Essential, Growth, Enterprise, cover most scenarios. If you prefer a custom scope, we will price that after the audit.
We track inclusion and citation rate in AI experiences, featured answer share, entity and brand mentions, qualified organic traffic, conversions, assisted conversions, and key UX metrics like scroll depth and form completion. Rankings matter, they are just not the only story anymore.
We use AI as a research and drafting assistant, with a human editor and subject expert owning the final copy. Everything is fact checked, de duplicated, and aligned to your voice. We avoid generic text that adds noise. When we use AI for speed, we disclose it, then we refine until it is genuinely useful.
Yes, in some cases. If a page is highly relevant, clearly structured, and supports the query with evidence and schema, it can be chosen for citation even if it is not the top organic result. Authority still helps, but intent match and clarity play a big role.
No. We start with the pages that influence revenue, fix thin or overlapping content, add missing pieces in your clusters, and improve structure and schema. Often, consolidating two fair pages into one strong page outperforms a full rewrite.
Local AI SEO focuses on location pages, NAP consistency, categories, reviews, and attributes that AI uses to decide who to show for near me and neighborhood questions. We refine your location content, add local schema, strengthen citations, and build real reviews. For multi location brands, this compounds quickly.
We work with B2B services, healthcare and med spa, home services, SaaS, and multi location retail. If we are not the right fit, we will say so and recommend a better option. That honesty saves time for everyone.
Week one, audit and roadmap. Month one, technical fixes and priority content. Quarter one, clusters publish, schema scales, links and PR kick in, reporting shows momentum. Beyond that, we iterate on what is working and build coverage where your market has gaps.
Low quality or inaccurate content can damage brand trust and reduce visibility. Overusing AI text without human edits can create duplication or hallucinations. Neglecting entity consistency and schema can confuse engines. We avoid these traps with editorial standards, technical QA, and clear governance.
We monitor model behavior through controlled prompts, track SERP and AI summary patterns, and run small tests before large changes. We document what works, retire what does not, and share the playbook with you so the approach is transparent.
Yes. We partner well with dev, content, PR, and paid media teams. Shared goals, clear tickets, and honest timelines, no ego. If you want references from clients who run multi agency programs, we can provide them.
Starting point, decent traffic, weak presence in AI answers, fragmented content.
Work done, consolidations, new clusters, schema, and a focused PR push.
Outcome after two quarters, steady growth in non branded demand pages, increased citation in AI summaries for two core topics, more leads from mid funnel pages that were previously invisible. The team noticed that sales calls felt warmer. Hard to measure, but real.
Starting point, strong local rankings in classic results, thin content for treatments, inconsistent profiles.
Work done, location pages rebuilt, entity cleanup, structured data, doctor bios with credentials, better FAQs.
Outcome, more AI citations for insurance and eligibility questions, uptick in appointment requests from mobile. Not a miracle, just compound improvements.
